[
  {
    "year": "awards & achievements for year 2025",
    "awards_and_achievements": [
      {
        "title": "Birla White wins Silver Metal for Strategic SEO Journey at e4m ICMA 2025.",
        "description": [
          {
            "type": "paragraph",
            "children": [
              {
                "text": "We are proud to share that Birla White has been honoured with the Silver Metal at e4m ICMA 2025 (10th edition of Indian Content & Marketing Awards 2025) in the Best SEO-Driven Content Marketing Campaign.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "This recognition celebrates the strategic thinking, creativity, and collaborative effort of our teams who worked tirelessly to deliver content with purpose and performance.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "The award-winning campaign was designed to combine strong storytelling with data-led SEO strategies, ensuring meaningful visibility while addressing consumer needs at every stage of their journey.",
                "type": "text"
              }
            ]
          }
        ]
      },
      {
        "title": "Birla White Bags the Prestigious Golden Peacock Award",
        "description": [
          {
            "type": "paragraph",
            "children": [
              {
                "text": "For CSR Excellence in the Cement Sector",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "It is with immense pride that we announce that Birla White has been honored with the prestigious Golden Peacock Award for CSR Excellence in the cement sector, for our transformative project \"Arogya”.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "This recognition underscores our relentless commitment to enriching the lives of marginalized communities through our holistic approach to Community Health Care, education upliftment, sustainable livelihoods, and infrastructure development.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "The Arogya initiative has made a significant impact in mother and child healthcare, school healthcare camps, and organizing health camps across rural villages. We've also conducted mega vision camps, including cataract surgeries, and offered consistent healthcare services through our dedicated hospital. Birla White remains committed to being a force for good and will continue driving change that empowers and uplifts communities for a brighter and equal tomorrow!",
                "type": "text"
              }
            ]
          }
        ]
      },
      {
        "title": "Birla White Leads The Digital Charge!",
        "description": [
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Won Big FM's Big Impact Creator Award for the Digital Campaign - White Cement Ka Advantage",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Birla White Wins Best Impact Creator in Digital Campaign Cement at Big Impact Awards - Mumbai",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "We are thrilled to announce that Birla White has been recognized with the Best Impact Creator in Digital Campaign Cement award at the Big Impact Awards - Mumbai. This prestigious recognition highlights our commitment to digital innovation and excellence in the cement industry.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Our award-winning campaign reflects the hard work, creativity, and strategic vision of our team. By embracing cutting-edge digital strategies, we have been able to connect with our audience in meaningful ways, setting new benchmarks in the industry.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "We would like to extend our heartfelt gratitude to everyone who has supported us on this journey. This achievement inspires us to continue pushing the boundaries of innovation, striving for greater success and impact in the years ahead. Onwards and upwards!",
                "type": "text"
              }
            ]
          }
        ]
      },
      {
        "title": "Birla White Silver Shines Bright",
        "description": [
          {
            "type": "paragraph",
            "children": [
              {
                "text": "The E4M Impact Digital Influencer Awards 2024 for the Most Impactful Marketing Campaign - White Cement Ka Advantage",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "We are beyond excited and proud to announce that Birla White has been honored with the prestigious Silver Award for the Most Impactful Marketing Campaign/Strategy at the 4th edition of the Impact Digital Influencer Awards!",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "This recognition is a testament to the dedication, hard work, and creativity behind our White Cement Ka Advantage campaign, which aimed to revolutionize the way consumers view and experience white cement in the market. We could not have achieved this incredible feat without the unwavering support and collaboration of our talented team, esteemed partners, and dynamic influencers who played an instrumental role in bringing this vision to life.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "The White Cement Ka Advantage campaign was designed to highlight the superior quality and performance of Birla White, and it resonated deeply with our audience, helping to drive awareness, trust, and engagement. The recognition at the Impact Digital Influencer Awards is a huge milestone in our journey, and we are incredibly grateful for the acknowledgment of our efforts to make a meaningful impact in the influencer marketing landscape. We are truly humbled by this achievement and excited for the future as we continue to innovate and push the boundaries of excellence in marketing.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "We also want to express our heartfelt gratitude to the Impact Digital Influencer Awards for recognizing our efforts. This Silver Award is a proud moment for all of us at Birla White, and it motivates us to continue delivering exceptional campaigns that inspire and connect with our audience.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Thank you for your continued trust and support. Here's to many more milestones ahead!",
                "type": "text"
              }
            ]
          }
        ]
      },
      {
        "title": "Birla white experts club app grabs two prestigious brand equity disruption awards!",
        "description": [
          {
            "type": "paragraph",
            "children": [
              {
                "text": "DOUBLE WIN! TOTAL DISRUPTION!",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Brand Disruption Awards'25",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "BIRLA WHITE BAGGED GOLD FOR MOBILE MARKETING AND SILVER FOR MARTECH AT THE BRAND DISRUPTION AWARDS. HERE'S TO BOLD IDEAS AND DISRUPTIVE MOVES THAT MAKE A MARK!",
                "type": "text"
              }
            ]
          }
        ]
      },
      {
        "title": "\tOur \"White Cement Ka Advantage\" digital Campaign winds gold at the e4m Maddies Awards 2025!",
        "description": [
          {
            "type": "paragraph",
            "children": [
              {
                "text": "",
                "type": "text"
              }
            ]
          }
        ]
      }
    ]
  },
  {
    "year": "awards & achievements for year 2024",
    "awards_and_achievements": [
      {
        "title": "Birla White has won first Prize at THE FACTORY SAFETY AWARD in Rajasthan",
        "description": [
          {
            "type": "paragraph",
            "children": [
              {
                "text": "On behalf of Birla White Shri Alok Nigam, Head Manufacturing, Sh. Sandeep Bhatnagar, Head Safety, Sh. Ram Manohar Sharma and Sh. Shyam Singh received this award .",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "On March 4th, 2024, Birla White, achieved a significant milestone by clinching the Factory Safety Award, solidifying its position as a leader in safety standards within the Large Sector Category among all Cement Plants operating in Rajasthan. The initiation of the award process by the Factories and Boilers Department highlights the government proactive endeavours to promote & acknowledge excellence in factory safety standards throughout the region.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "The esteemed award, bestowed by Dr. Prithvi IAS, Secretary to Government, Labour, Factories & Boilers, Medical & Health services(ESI), Rajasthan on behalf of the Labour Department of the State Government, symbolizes the Company's unwavering commitment to ensuring a safe work environment. On this occasion Shri Karan Singh IAS, Special Secretary to Government & Labour Commissioner, Rajasthan & Shri D.L. Damor, Chief Inspector of Factories & Boilers Rajasthan were also present.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "The ceremony, held at the prestigious Rajasthan International Centre, Jaipur, was graced by a distinguished gathering of individuals, who recognized and applauded Birla White's exemplary efforts in promoting Safety. This accolade not only highlights the company's dedication in maintaining the highest standards of safety, but also serves as a testament to its proactive approach in fostering a culture of responsibility and accountability.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "On behalf of Birla White Shri Alok Nigam, Head Manufacturing, Sh. Sandeep Bhatnagar, Head Safety, Sh. Ram Manohar Sharma and Sh. Shyam Singh received this award .",
                "type": "text"
              }
            ]
          }
        ]
      },
      {
        "title": "Birla white is making waves in the industry once again with its disruptive innovations!",
        "description": [
          {
            "type": "paragraph",
            "children": [
              {
                "text": "AWARDED BY ECONOMIC TIMES BRAND EQUITY",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Birla White, a trailblazer in the Building & Material sector, has recently won multiple awards at the highly esteemed Economic Times Brand Equity Awards. These prestigious accolades are a testament to the brand's unwavering commitment to innovation and its relentless pursuit of excellence in delivering cutting-edge solutions to consumers.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "We were thrilled to receive a Gold in the Personalized Pioneer category for our Birla White Experts Club App. By providing tailored support and personalized recommendations, Birla White has become a trusted partner for painters embarking on their projects, setting us apart from the competition.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "In addition, Birla White has won a Gold in the Real Estate Industry category for Birla White Seep Guard Waterproofing Solutions. By addressing a critical market need with innovative technology, we have set a new standard for excellence in the building materials industry.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Birla White's Experts Club app has also clinched a Silver award in the Use of Mobile category by seamlessly integrating technology with user experience. By leveraging mobile technology, we have transformed how painters interact with our products, fostering trust and loyalty among our valued customers.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "With our pioneering initiatives and unwavering commitment to innovation, Birla White is redefining the Building & Material landscape, establishing new benchmarks for excellence, and shaping the future of construction. We are proud to be at the forefront of revolutionizing the industry and are excited to continue delivering cutting-edge solutions that exceed our customers' expectations.",
                "type": "text"
              }
            ]
          }
        ]
      },
      {
        "title": "Birla White Shines Bright at ACEF, Clinching 4X GOLD AWARDS!",
        "description": [
          {
            "type": "paragraph",
            "children": [
              {
                "text": "We are thrilled to share that Birla White has emerged victorious at the ACEF Awards, winning four prestigious Gold awards. These accolades are a testament to our unwavering commitment to excellence and innovation across various marketing domains, and we are immensely proud of this achievement.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Our first Gold award in the category of Influencer Marketing recognizes our pioneering work with the Innovative Loyalty Program for the Birla White Experts Club App. This program has revolutionized customer engagement by seamlessly integrating influencer marketing into our loyalty initiatives, and we're excited to see it being recognized on a platform as esteemed as the ACEF Awards.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "In the Television category, we secured another Gold for the Best Use of Celebrity Endorsement, featuring the charismatic Vicky Kaushal in our campaign titled \"Birla White: White Cement Ka Advantage.\" This endorsement not only elevated our brand's visibility but also resonated strongly with our audience, and we're ecstatic to have received the Gold award for this.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "We also received Gold in the Mobile Marketing category for the Successful Use of Technology through the Birla White Experts Club App. This achievement highlights our commitment to leveraging cutting-edge technology to enhance user experience and engagement, and we're excited to continue pushing the boundaries of what's possible in mobile marketing.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Lastly, we clinched Gold in Digital Marketing for the Effective Use of Market Research, exemplified by the Birla White Primer PrimaCoat Shorties. This recognition reflects our dedication to data-driven strategies that yield tangible results in the digital landscape, and we're thrilled to have received recognition for this.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "These four Gold awards at the ACEF stand as a testament to our relentless pursuit of excellence and innovation in marketing. We extend our heartfelt gratitude to our dedicated team, esteemed partners, and loyal customers who have made these achievements possible. Here's to continued success and innovation on our journey ahead!",
                "type": "text"
              }
            ]
          }
        ]
      },
      {
        "title": "A milestone in safety! 6th ICC National Occupational Health And Safety Awards 2024",
        "description": [
          {
            "type": "paragraph",
            "children": [
              {
                "text": "We are thrilled to announce that we have been honored with the ICC National OHS Award in the GOLD Category for our exceptional commitment to safety. This prestigious accolade underscores our steadfast dedication to fostering a safe and secure environment for all.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "We have consistently maintained high safety standards, surpassing industry expectations. Through adherence to regulations and the implementation of strong policies, we’ve built a solid safety framework with initiatives like Monthly MCM, theme-based onsite campaigns, awareness sessions, and digital interventions. Various communication channels—such as gap assessments, TPSA, and statutory external audits—have been pivotal in sharing essential safety information and promoting transparency.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Our daily self-maintenance activities showcase the involvement and dedication of our employees, further embedding safety into our everyday operations.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "The unwavering commitment and support from our leadership have set a strong example, driving our safety initiatives forward.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Congratulations once again to everyone involved. Together, we remain committed to reaching new heights in building a safety culture and achieving more milestones with your continued guidance and support.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "The award was received by Mr. Kaustav Bhaduri (Regional Head - Institutional Sales) in Kolkata.",
                "type": "text"
              }
            ]
          }
        ]
      },
      {
        "title": "Birla White bagged 3 awards at the Great Indian corporate communication leapers Summit",
        "description": [
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Birla White bagged 3 prestigious awards at the Great Indian corporate communication leapers Summit & Awards",
                "type": "text"
              }
            ]
          }
        ]
      },
      {
        "title": "Shining bright at the Bureau of Indian Standards for 2 years of unwavering commitment to consistent quality!",
        "description": [
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Delighted to share that UltraTech Cement Limited (Unit Birla White, Kharia) has been honored with a COMMEMORATION from the Bureau of Indian Standards (BIS) for our steadfast commitment to quality over the past two years, in alignment with IS 8042:2015 (White Portland Cement). This recognition, presented on October 14, 2024, during a ceremony in Jaipur on the occasion of World Standards Day, underscores our dedication to ensuring consistent product qualityfrom the selection of raw materials to final delivery.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "We look forward to reaching new milestones together with your continued support and guidance.",
                "type": "text"
              }
            ]
          }
        ]
      },
      {
        "title": "Birla White Experts Club bagged 2 prestigious awards at the Financial Express Brand Wagon Ace Awards!",
        "description": [
          {
            "type": "paragraph",
            "children": [
              {
                "text": "DOUBLE DELIGHT!",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Birla White Experts Club shines bright, bagging TWO prestigious awards at the Financial Express Brand Wagon Ace Awards!",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Consumer Tech Brand",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Consistent Marketing Campaign",
                "type": "text"
              }
            ]
          }
        ]
      },
      {
        "title": "Birla White is proud to be among the Top 75 Innovative Companies at the CII Industrial Innovation Awards 2024",
        "description": [
          {
            "type": "paragraph",
            "children": [
              {
                "text": "CII Industrial Imnovation Awards 2024 This is to certify that Birla White (A Unit of Ultratech Cement Limited) is recognized a Top 75 Innovative Company December 2024",
                "type": "text"
              }
            ]
          }
        ]
      },
      {
        "title": "A Shark for our Trophy Case! Bronze at the Brand Equity Shark Awards 2024 for Best Use of TV ",
        "description": [
          {
            "type": "paragraph",
            "children": [
              {
                "text": "SHARK Awards'24",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "A Shark for our Trophy Case! Bronze at the Brand Equity Shark Awards 2024 for Best Use of TV ",
                "type": "text"
              }
            ]
          }
        ]
      },
      {
        "title": "Hattrick of Excellence! Birla White Experts Club App scores big with a hattrick Of awards",
        "description": [
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Winner Best Use of Technology in CX Birla White Experts Club App",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Winner Best Loyalty Program of The Year Birla White Experts Club App",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Winner est Customer Réte Strategy Birla White Expe Club ApR",
                "type": "text"
              }
            ]
          }
        ]
      }
    ]
  },
  {
    "year": "awards & achievements for year 2023",
    "awards_and_achievements": [
      {
        "title": "We are elated to announce Birla White has been awarded \"Best Brand of the Year 2023-24\"",
        "description": [
          {
            "type": "paragraph",
            "children": [
              {
                "text": "\"A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is.\" - Scott Cook, co-founder, Intuit",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "It brings us immense pleasure to inform you that BIRLA WHITE has been chosen as a ‘Brand of the Year 2023’. This exclusive platform spotlight brands that are setting the gold standard and showcasing their achievements to a larger audience.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "This celebratory event took place on June 21, 2023, in Mumbai, India. Over the last few years, brand custodians had to revisit the brand-building playbook owing to volatility, seeking fresh answers to questions critical to marketing success. As such, a new set of rules of engagement have emerged, which everyone is adhering by, some better than others.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Brands such as yours have helped shape communities, society, and industry in meaningful ways, and in the process have justifiably ascended to being known as a ‘Brand of the Year 2023’.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "This one-of-a-kind industry-led initiative has been informed and driven by insights drawn from an industry-wide, in-depth research conducted by our research partner. Brands have been appraised on the following parameters:",
                "type": "text"
              }
            ]
          },
          {
            "type": "list",
            "format": "unordered",
            "children": [
              {
                "type": "list-item",
                "children": [
                  {
                    "text": "Net Promoter Score",
                    "type": "text"
                  }
                ]
              },
              {
                "type": "list-item",
                "children": [
                  {
                    "text": "Activism",
                    "type": "text"
                  }
                ]
              },
              {
                "type": "list-item",
                "children": [
                  {
                    "text": "Trust & Loyalty",
                    "type": "text"
                  }
                ]
              },
              {
                "type": "list-item",
                "children": [
                  {
                    "text": "Innovation",
                    "type": "text"
                  }
                ]
              },
              {
                "type": "list-item",
                "children": [
                  {
                    "text": "Sustainability",
                    "type": "text"
                  }
                ]
              },
              {
                "type": "list-item",
                "children": [
                  {
                    "text": "Price premium",
                    "type": "text"
                  }
                ]
              }
            ]
          }
        ]
      },
      {
        "title": "A Platinum Win at SEEM National Energy Management Awards 2023 in the White Cement Category",
        "description": [
          {
            "type": "paragraph",
            "children": [
              {
                "text": "The Birla White plant in Katni has been honored with the prestigious \"SEEM National Energy Management Award\" in the \"Industry\" category for the \"White Cement\" sector, achieving the distinguished \"Platinum\" level. Shri Jayanta Chaudhary and Shri Arunesh Patel proudly accepted the award at a distinguished ceremony held on September 26, 2024, in New Delhi.",
                "type": "text"
              }
            ]
          }
        ]
      }
    ]
  },
  {
    "year": "awards & achievements for year 2022",
    "awards_and_achievements": [
      {
        "title": "Birla White has received \"Platinum Award\" Under Apex India Occupational Health & Safety Award 2022",
        "description": [
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Birla White has received \"Platinum Award\" Under Apex India Occupational Health & Safety Award 2022",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "We are delighted and proud to inform you that Birla White has been awarded the most prestigious Platinum Award in the cement sector for the first time, following three rounds of scrutiny by highly experienced jury members.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Our application got shortlisted in the 1st round, which led us to the 2nd round where we did a virtual showcase of the entire plant and safety practices followed across the organization followed by a presentation in front of jury members through remotely covering all the aspect of Occupational Health & Safety Excellence.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "This prestigious award recognizes our decades of contribution and dedication to improving our occupational health and safety culture by maintaining the highest safety management standards.",
                "type": "text"
              }
            ]
          }
        ]
      },
      {
        "title": "Birla White has been recognized with Shiksha Bhushan Award by the Government of Rajasthan. ",
        "description": [
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Birla White Unit, Ultratech Cement Ltd. has won yet another award adding to its bag of achievements. The award entitled: SHIKSHA BHUSHAN AWARD at Bhamashah Samman Samaroho” presented by the Government of Rajasthan for exemplary work in strengthening and promoting Quality Education in Government Schools of Jodhpur and Nagaur District consistently for the past 3 years.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "We are driving change and enabling self-reliance. In addition to healthcare, sustainable livelihood and infrastructure, we are focusing on education, which we believe is a great leveler.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Shri B.D Kalla, Honorable Minister of Education of the Government of Rajasthan, and other dignitaries presented the award.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "In the image above Mr. Anuj Kr Sharma - Function Head (HR) is standing on the right and Mr. Snehasis Chanda Head - CSR is standing on the left while they accepted the award at a grand ceremony on October 12, 2022 in Jaipur.",
                "type": "text"
              }
            ]
          }
        ]
      }
    ]
  },
  {
    "year": "awards & achievements for year 2021",
    "awards_and_achievements": [
      {
        "title": "Birla White has been awarded with Social Impact Award by Indian Chamber of Commerce. ",
        "description": [
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Birla White unit, Ultratech Cement Ltd has won yet another award adding to its bag of achievements.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "The award entitled: Social Impact Award was presented by the prestigious Indian Chamber of Commerce under the mega enterprise category in Kolkata.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "The Social Impact Awards is an initiative of ICC through which the chamber would engage with corporates, NGOs, and Implementing Agencies in order to recognize and encourage them for exemplary work done in their respective fields of operation at a Pan India basis.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "British Deputy High Commissioner, Japanese Consulate General, Australian Consulate General were present there amongst the various other special dignitaries.",
                "type": "text"
              }
            ]
          }
        ]
      },
      {
        "title": "ACEF Awards",
        "description": [
          {
            "type": "paragraph",
            "children": [
              {
                "text": "ACEF is a platform where all Creative, Branding, and Marketing professionals showcase their ideas and network. There are over 250 participants from 6 countries that come together for an award ceremony wherein the most deserving brand, professional, and their creativity is acknowledged and celebrated.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Birla White has been honoured with the ‘Most Admired Social Message - Effectiveness’ award for our topical campaign #SaluteToPainters, which celebrates the dedication of the painter community during COVID-19.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "We won another Gold for our Diwali film #DeewaronKiSuno that showcased a beautiful relationship between our IHB and the painter community in the category ‘Online Media – Effectiveness’.",
                "type": "text"
              }
            ]
          }
        ]
      },
      {
        "title": "Birla White Cement has been honoured with a Gold Award for Occupational Health & Safety Awards 2021.",
        "description": [
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Congratulations to all!",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "We are pleased to inform you that after three phases of scrutiny by the highly experienced jury members of The Grow Care Foundation, our unit Birla White Cement has been honoured with a \"Gold Award\" for Occupational Health & Safety Awards 2021\" in the cement sector.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "This prestigious award represents our decades of contribution and dedication towards the improvement of our occupational health and safety culture by maintaining highest standard in Safety Management.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "The award was conferred to Dr. Sandeep Bhatnagar, HOD Safety by Shri Vinay Kumar Rohela, V.P. Planning Commission (Cabinet Minister), Govt. of Uttarakhand on 1st October 2021 at Dehradun.",
                "type": "text"
              }
            ]
          }
        ]
      },
      {
        "title": "Birla White has received a Gold Award for Occupation Health & Safety by The Indian Chamber of Commerce (ICC).",
        "description": [
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Birla White has received",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "ICC- OHS 2021 Gold Award",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "We are so delighted to inform you that Birla White has received a \"Gold Award\" for Occupation Health & Safety by The Indian Chamber of Commerce (ICC)\", after three long phases of scrutiny by the highly experienced jury members.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Our application got shortlisted in the first round, which led us to the second round where we did a 7-minute virtual presentation, which was followed by a Q&A session with the jury members.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Our decades of contribution and dedication paid off when Mr. Sharad Gupta received the award on behalf of Birla White from Shri Becharam Manna, Hon'ble Minister, Dept of Labor Govt. WB at the award ceremony on 25th September 2021 in Kolkata",
                "type": "text"
              }
            ]
          }
        ]
      },
      {
        "title": "CII felicitates Top Innovative Companies and Research Institutions of 2021 at the DST-CII Technology Summit",
        "description": [
          {
            "type": "paragraph",
            "children": [
              {
                "text": "The Confederation of Indian Industry (CII) works to create and sustain an environment conducive to the development of India, partnering Industry, Government and civil society, through advisory and consultative processes.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "CII is a non-government, not-for-profit, industry-led and industry-managed organization, with over 9000 members from the private as well as public sectors, including SMEs and MNCs, and an indirect membership of over 300,000 enterprises from 294 national and regional sectoral industry bodies.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "For more than 125 years, CII has been engaged in shaping India's development journey and works proactively on transforming Indian Industry's engagement in national development.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "In a virtual awards ceremony hosted by Confederation of Indian Industry. the apex industry body. recognized top 25 companies across large, medium and small segments for their innovation excellence along with 7 innovative institutions.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "In his address, Dr S Chandrashekhar, Secretary-DST congratulated all winners and other applicants for their innovation and urged everyone to continue nurturing their innovation framework to revolutionize our industries for an exciting future. He further said that India is still is an agriculture country and 65% of total Indian population depend upon agriculture sector. hence, we need to bring innovative solutions to uplift the sector for better life and health of the people. For innovations to be successful, industry has to handhold and nurture innovation so that innovations become translatable.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "2021 Awards Winners are:",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "The Most Innovative Company 2020 - Dr Reddy's Laboratories Ltd.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Top Innovative Company (Large) in Manufacturing",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "a) Tata Steel (Joint Winner)",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "b) Reliance Industries (Joint Winner)",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Top Innovative Company (Medium) in Manufacturing - Saankhya Labs Pvt Ltd",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Top Innovative Company (Large) in Services - Afcons Infrastructure",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Special Award (Large) in Services - Wipro",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Top Innovative Company (Medium) in Services - Mercedes-Benz Research and Development",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "India (MBRDI)",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Other Companies who Secured position in Top 25 Most Innovative companies are:",
                "type": "text"
              }
            ]
          },
          {
            "type": "list",
            "format": "unordered",
            "children": [
              {
                "type": "list-item",
                "children": [
                  {
                    "text": "Nokia Solutions and Network India Pvt. Ltd.",
                    "type": "text"
                  }
                ]
              },
              {
                "type": "list-item",
                "children": [
                  {
                    "text": "Hero Motocorp",
                    "type": "text"
                  }
                ]
              },
              {
                "type": "list-item",
                "children": [
                  {
                    "text": "Havells India Ltd",
                    "type": "text"
                  }
                ]
              },
              {
                "type": "list-item",
                "children": [
                  {
                    "text": "Bosch Limited",
                    "type": "text"
                  }
                ]
              },
              {
                "type": "list-item",
                "children": [
                  {
                    "text": "Tata Hitachi Construction Machinery Co. (P) Ltd",
                    "type": "text"
                  }
                ]
              },
              {
                "type": "list-item",
                "children": [
                  {
                    "text": "Tata Chemicals Limited",
                    "type": "text"
                  }
                ]
              },
              {
                "type": "list-item",
                "children": [
                  {
                    "text": "UltraTech Cement Ltd. Unit - Birla White",
                    "type": "text"
                  }
                ]
              },
              {
                "type": "list-item",
                "children": [
                  {
                    "text": "Cummins Technologies India Private Limited",
                    "type": "text"
                  }
                ]
              },
              {
                "type": "list-item",
                "children": [
                  {
                    "text": "VST Tillers Tractors Ltd",
                    "type": "text"
                  }
                ]
              },
              {
                "type": "list-item",
                "children": [
                  {
                    "text": "Fluid Controls Private Limited",
                    "type": "text"
                  }
                ]
              },
              {
                "type": "list-item",
                "children": [
                  {
                    "text": "Keetronics (India) Pvt.Ltd.",
                    "type": "text"
                  }
                ]
              },
              {
                "type": "list-item",
                "children": [
                  {
                    "text": "Microlit",
                    "type": "text"
                  }
                ]
              },
              {
                "type": "list-item",
                "children": [
                  {
                    "text": "L&T Technology Services Limited",
                    "type": "text"
                  }
                ]
              },
              {
                "type": "list-item",
                "children": [
                  {
                    "text": "Philips Innovation Campus",
                    "type": "text"
                  }
                ]
              },
              {
                "type": "list-item",
                "children": [
                  {
                    "text": "Tech Mahindra",
                    "type": "text"
                  }
                ]
              },
              {
                "type": "list-item",
                "children": [
                  {
                    "text": "Tata Power Delhi Distribution Limited",
                    "type": "text"
                  }
                ]
              },
              {
                "type": "list-item",
                "children": [
                  {
                    "text": "Spice Healthcare Private Limited",
                    "type": "text"
                  }
                ]
              },
              {
                "type": "list-item",
                "children": [
                  {
                    "text": "Ethosh Designs Pvt Ltd",
                    "type": "text"
                  }
                ]
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Grand Jury for CII Industrial Innovation Awards 2021 was comprised of Mr. S Gopalakrishnan, Past President, CII: Prof. Y S Rajan. Former Chairman NITM and Former ISRO Professor. Prof V Ramgopal Rao. Director. IIT Delhi, Prof Pankaj Chandra, vice-Chancellor. Ahmedabad University, Prof Devang Khakhar. Professor. IIT Bombay. Dr Himanshu Rai, Director. IIM Indore. Prof Gagandeep Kang. FRS Professor, Christian Medical College. Vellore.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Prof Soumitra Dutta. Founding Dean. Cornell University. Prof UB Desai. Founding Director. Indian Institute of Technology Hyderabad. Prof Rishikesha T Krishnan, Director, IIM Bangalore, Mrs. Jaya Panvalkar, Chairperson, Board of governors SVNIT, Surat.",
                "type": "text"
              }
            ]
          }
        ]
      },
      {
        "title": "Team Birla white has always strived to make an effort in giving back to its customers and society.",
        "description": [
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Project Name: Pragya",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Coverage: 53 Government Schools including KGBV from 37 villages",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "(two districts Jodhpur and Nagaur) catering to 10,077 students",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Project Duration: 5 years",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Project Objectives: To provide 100% free high-quality education to underprivileged children including uniforms, books, notebooks, and stationery.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "To offer value-based education that enables children to become self-reliant and lead ethical lives in rural areas. Consistently achieve 100% pass results in board examinations. To encourage students to participate in and excel in sports and extracurricular activities. Improve basic reading and arithmetic skills for children in elementary grade years, ensuring continued learning opportunities and progress.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Activities undertaken in the Project",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "1. Enrolment Drive of students, with a special focus on the girl child.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "2. Distribution of Teaching Learning materials in schools.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "3. Smart Classes.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "4. Navodaya Coaching Classes for children from weaker sections of society.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "5. Education Centre for dropouts’ children.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "6. Remedial classes for weak students of class X & XII.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "7. Providing support of teachers in government schools where fewer numbers of teachers are deployed.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "8. Capacity Building of teachers.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "9. Development of School Library.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "10. Learning made fun pedagogy initiated.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "11. Construction of separate Toilets for Girls with sanitary facilities.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "12. WASH Training in the schools.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "13. Soft Skill Classes.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "14. Healthcare program in the Schools - Vision Testing Camp, Dental Camp, Health camp, etc.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "15. Conducive ambience created with construction and repair of school infrastructure and electrical fittings.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "16. Separate Drinking Water & Hand Wash Stations, a place within the school itself where students can drink water and clean their hands before and after having their Mid-day meal.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "17. Self Defence training for girl students.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "18. Recognition of merit students of class X and class XII.",
                "type": "text"
              }
            ]
          }
        ]
      }
    ]
  },
  {
    "year": "awards & achievements for year 2020",
    "awards_and_achievements": [
      {
        "title": "Birla White's Kharia Khangar wins the Golden Peacock Occupational Health & Safety Award 2020",
        "description": [
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Golden Peacock Awards",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "A Strategic Tool to Lead the Competition",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Birla White is the only company from the cement sector to be recognised with the Golden Peacock Occupational Health & Safety Award in 2020.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Birla White's Kharia Khangar unit in Jodhpur, Rajasthan, has been conferred with the prestigious 'Golden Peacock Occupational Health & Safety Award' 2020. Birla White is honoured to receive this prestigious award as it is the only company from the cement sector to win this award.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "The award recognizes the efforts of the unit, that has been working towards improving work methods for Health & Safety, taking measures and setting protocols to enable employees to feel safe and secure, in these difficult times. It further highlights commitment of the team to improve Occupational Safety & Health (OSH) performance & its assurance to reduce workplace injuries and implementation of best OSH practices. Some activities conducted by the team include 'Training on Wheels', monthly theme-based safety campaigns, routine safety quizzes, and rewards & recognitions to create awareness among employees about Occupational Safety & Health.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Golden Peacock Awards, over the time, have become a symbol of excellence, both locally and internationally. Winning the prestigious Golden Peacock Award adds to the company's motivation to ensure a consistent industry-leading platform for health and safety and encourages a holistic organizational excellence on critical performance parameters.",
                "type": "text"
              }
            ]
          }
        ]
      },
      {
        "title": "Birla White bags the 'Best Social Media Brand 2020' award at Sammies!",
        "description": [
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Birla White is so delighted and proud to announce that we are bringing home two prestigious awards won at the Social Media Awards 2020. Graciously claimed by two of our blockbuster campaigns of 2020,",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "#SaluteToPainters and #DeewaronKiSuno.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "We bagged a silver for our topical campaign #SaluteToPainters celebrating the dedication of the painter community during COVID-19 and we won a Gold for our Diwali brand film",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "#DeewaronKiSuno that showcased a beautiful relationship between our IHB and painter community.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "We are eternally grateful and immensely honoured to be sharing a Gold and Silver award in this category with leading brands like IndiGo, KFC, OYO, Audi, and many more.",
                "type": "text"
              }
            ]
          }
        ]
      }
    ]
  },
  {
    "year": "awards & achievements for year 2019",
    "awards_and_achievements": [
      {
        "title": "Birla White recognized for 'Environment Excellence' and 'Energy Efficiency'",
        "description": [
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Birla White has been recognized with two prestigious awards at the Apex India Green Leaf Awards 2019. Birla White won 'Platinum' Award for Environment Excellence and a 'Gold' for Energy Efficiency for outstanding performance in the respective domains. The awards reflect Birla White's commitment to building a sustainable business.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "The assessment for the Apex India Green Leaf Award evaluated the overall performance of Birla White Kharia Khangar unit. A panel of experts from Government, Academia and Industry evalu- ated the unit's performance.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Apex India Foundation is a non-profit organization, which provides a global & national platform to discuss key and crucial issues like Environment Protection, Safety at Workplace, Implementa- tion of CSR, and adopting best HR practices with a mission to support and contribute to the rapid growth of the Indian economy.",
                "type": "text"
              }
            ]
          }
        ]
      },
      {
        "title": "Birla White has been recognized for its Outstanding Performance in Innovative Initiatives 2019",
        "description": [
          {
            "type": "paragraph",
            "children": [
              {
                "text": "SPECIAL JURY TROPHY",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Birla White has been honoured with 'Special Jury Trophy' for 'Outstanding Performance in Innovation Initiative' at Best Employers 2019 Awards organized by the Employers Association of Rajasthan (EAR). The award was presented by Mr. Rajiv Arora, President, Federation of Rajasthan Exporters.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "Mr. Alok Nigam, Plant Head and Mr. Sharad Gupta, Head of CMС, received the award on behalf of the Birla White team.",
                "type": "text"
              }
            ]
          },
          {
            "type": "paragraph",
            "children": [
              {
                "text": "The awards recognise employee-friendly policies, overall practices, governance system, efforts for improving Occupational Health & Safety, innovative initiatives, Corporate Social Responsibility, and overall plant performance. For the past few years, Birla White has been a consistent winner of the prestigious Best Employer Awards.",
                "type": "text"
              }
            ]
          }
        ]
      }
    ]
  }
]