Birla White Cement is a premium White Portland Cement produced in our advanced manufacturing units. Made using cutting-edge technology and a state-of-the-art process, it delivers exceptional fineness and brightness, along with higher coverage. With a high refractive index and opacity, it ensures a flawless, smooth finish, even when mixed with pigments. This allows you to explore an extensive range of colors, textures, shapes, and sizes. It is the preferred choice for decorative paints, plasters, mosaic tiles, terrazzo flooring, and other white cement-based value-added products.
" }, "product_benefits": [ { "title": "Superior Whiteness", "subtitle": "It scores 89%+ on the Hunter Whiteness Scale." }, { "title": "Superior Fineness", "subtitle": "It offers a superior fineness of 370-400 Blaine." }, { "title": "High Coverage", "subtitle": "Ensures better coverage for a flawless finish." }, { "title": "Smooth Finish", "subtitle": "Provides smooth finish even when blended with pigments." }, { "title": "High Compressive Strength", "subtitle": "It gives a high compressive strength of 60 MPa." }, { "title": "High Refractive Index", "subtitle": "Makes walls look brighter, whiter, and more vibrant!" } ], "product_faq": [ { "question": "What is Birla White Cement wash?", "answer": "Birla White Cement wash is a durable application of white cement to coat the newly plastered internal and external surfaces." }, { "question": "What are the main advantages of Birla White Cement wash?", "answer": "Birla White Cement wash fills up the hairline cracks, which often occur on cement and plaster surfaces. This reduces the water seepage in the structure while also acting as an undercoat for the subsequent paint and primer coats. One of the best white cement uses is that it prevents the absorption of paint by the base while also ensuring a higher coverage. Birla White Cement wash forms a film on the base that gives you that durability factor, ensuring that the paint doesn’t flake or peel later. This, in turn, also gives a better shine to the wall." }, { "question": "Does Birla White Cement wash require any water curing?", "answer": "Yes, Birla White Cement wash requires curing for at least 2 to 3 days after application." }, { "question": "How many coats of Birla White Cement wash need to be applied?", "answer": "About 2 to 3 coats of Birla White Cement wash are enough to get a smooth finish. But if it is used as an undercoat, a single coat is sufficient." }, { "question": "What kind of surface preparation is required for Birla White Cement application?", "answer": "The base surface should first and foremost be free of dust, grease, laitance, etc. Before the application of Birla White Cement wash, the surface should be pre-wetted. This step is important so as to avoid adhesion loss and the dusting of cement wash." }, { "question": "Can we apply Birla White Cement wash over existing painted walls?", "answer": "Ideally, it is not recommended. But if you do have to apply it on any painted surface, make sure you prepare your surface thoroughly. This shall enable the cement coat to have strong bond with the base substrate." }, { "question": "What is the shelf life of Birla White Cement wash?", "answer": "Birla White Cement wash will typically last for about 2 to 3 years if no topcoat paint is applied. In case of a topcoat application, it lasts longer." }, { "question": "What coverage does Birla White Cement wash give?", "answer": "The coverage depends upon the nature of substrate. If the substrate is porous, it will be less, and vice versa. Usually, 1 kg of Birla White Cement will give 2.32 square meter to 2.79 square meter per two coats on a normal substrate." }, { "question": "What is the difference between cement paint and cement wash?", "answer": "Cement paint is a paint made by mixing white cement, fillers, additives, extenders, and pigments to get the desired shade. Cement wash, on the other hand, is just a coating done with pure white cement slurry and no additives; it’s available only in white colour." }, { "question": "Does Birla White Cement meet the requirements of GreenPro standard and qualify for GreenPro Certification?", "answer": "Yes, Birla White Cement meets the requirements of GreenPro standard and also qualifies for GreenPro certification." }, { "question": "Can Birla White Cement be purchased online via website and will they be delivered at home?", "answer": "There is no option of online payment currently. Also, we do not deliver any of our products directly as of now. They are retailed via our stockist network only. However, the application of Birla White Cement requires a trained contractor. We, therefore, recommend that you purchase the product from our authorised retailer/stockist who would also help you get in touch with a trained skilled contractor." }, { "question": "What kind of technical support does the company offer to its customers?", "answer": "Birla White has a team of trained and committed civil engineers PAN India for CASC backing (Customer Application Support Cell). These civil engineers offer on-site technical support and on-site sampling. They also train surface finishing applicators with specialized training and modern tools that enable them to build expertise and become specialist Birla White applicators" } ], "products_variants": [ { "title": "", "pack_size": "1 KG, 5 KG, 25 KG, 50 KG" } ], "product_area_of_application": "Walls, Floors, Cement Wash" }, { "product_title": "Ever White Cement Wash", "product_url": "https://dev.birlawhite.com/products/white-cement/ever-white-cement-wash", "product_has_any_warranty": "yes", "product_highlights": "*Ever-white Cement Wash Product Highlights*\n\n1. 3X Higher Strength\n2. Unmatched Whiteness\n3. No Cracking, No Flaking\n\n*Features*\n\n- Fills minor pores/pin holes, hair line cracks, and crevices\n- Superior White Finish\n- Smooth Matt finish\n- Can be applied on damp/moist surfaces\n\n*Benefits*\n\n- Does not peel or flake nor gets washed away\n- Provides durability for up to 3 years\n- Gives additional strength to the surface\n\n*Areas of Application*\n\n- Interior walls\n- Exterior walls", "product_category": "White Cement", "product_intro": { "id": 21, "title": "Say goodbye to dull walls with the Birla White Ever-White Cement Wash! ", "description": "Birla White Ever-White Cement Wash is a premium White Portland Cement produced in our advanced manufacturing units. Made using cutting-edge technology and a state-of-the-art process, it delivers exceptional fineness and brightness, along with higher coverage. With a high refractive index and opacity, it ensures a flawless, smooth finish, even when mixed with pigments. This allows you to explore an extensive range of colors, textures, shapes, and sizes. It is the preferred choice for decorative paints, plasters, mosaic tiles, terrazzo flooring, and other white cement-based value-added products.
" }, "product_benefits": [ { "title": "Superior Whiteness", "subtitle": "Offers an unmatched white finish!" }, { "title": "3x Strength", "subtitle": "Ensures higher strength for strong walls." }, { "title": "Crack-Free", "subtitle": "Fills minor pores, pinholes, hairline cracks, and crevices." }, { "title": "Moisture-Ready Formula", "subtitle": "Suitable for application on damp or moist surfaces." }, { "title": "Long-Lasting Adherence", "subtitle": "Does not peel, flake, or wash away. " }, { "title": "3-Year Protection", "subtitle": "Provides durability for up to 3 years." }, { "title": "Surface Reinforcement", "subtitle": "Gives additional strength to the surface. " }, { "title": "Velvety Matte Finish", "subtitle": "Delivers a smooth, matte finish. " } ], "product_faq": [ { "question": "What is Birla White Ever-White Cement Wash?", "answer": "Birla White Ever-White Cement Wash is a white cement-based water thinnable product. It is ideal for two coat applications on new interior/ exterior plastered wall and Concrete/RCC surfaces." }, { "question": "What are the main advantages of Birla White Ever-White Cement wash?", "answer": "Birla White Ever-White Cement Wash comes with the triple promise of being highly durable, gives superior Whiteness and an economical wall finish. It also fills all minor hairline cracks and crevices to provide a smooth matt finish. Birla White Ever-White Cement Wash is the first-of-its-kind product that lasts longer than ordinary cement wash & lime wash and provides a far superior whiter finish on substrate." }, { "question": "Does Birla White Ever-White Cement Wash require any water curing", "answer": "Yes, Birla White Ever-White Cement Wash requires water curing for minimum 3-5 days (2-3 times daily according to the weather condition)" }, { "question": "How many coats of Birla White Ever-White Cement Wash need to be applied? ", "answer": "Minimum 2/3 coats of Birla White Ever-White Cement Wash are enough to get a smooth matt finish. But if it is used as an undercoat, a single coat is sufficient." }, { "question": "What kind of surface preparation is required for Birla White Ever-White Cement Wash application? ", "answer": "The base surface should first and foremost be free of dust, grease, laitance etc. Before the application of Birla White Ever-White Cement Wash, remove all loosely adhering material, dirt, dust & oil etc. from the surface/wall by using emery/sandpaper, blade or wire brush etc. Pre-wetting is important step before application of Birla White Ever-White Cement Wash to get better workability, coverage & higher bond strength with the surface." }, { "question": "Can we apply Birla White Ever-White Cement Wash over existing painted walls? ", "answer": "Ideally, it is not recommended. But if you do have to apply it on any painted surface, make sure you have prepared your surface thoroughly by removing all loosely/intact old material. This shall enable the Birla White Ever-White Cement Wash coat to have strong bond with the base substrate." }, { "question": "What is the recommended mixing ratio for Birla White Ever-White Cement Wash? ", "answer": "Mixing ratio (1:1.2): Slowly add 1 kg of Birla White Ever-White Cement Wash with 120% clean water (1 Kg Birla White Ever-White Cement Wash + 1200 ml water) to make homogeneous slurry. " }, { "question": "How to go about mixing Birla White Ever-White Cement Wash? ", "answer": "Mixing should preferably be carried out by mechanical stirrer (3-5 minutes)/for 10-12 minutes by manually to obtain a homogeneous consistency. Prepared slurry should be used within 1.5-2 hours." }, { "question": "How to apply Birla White Ever-White Cement Wash on walls? ", "answer": "After thoroughly mixing apply Birla White Ever-White Cement Wash on the moistened/wet wall/surface uniformly with the help of painting brush (4 or 5 inch)/appropriate roller. For obtaining best results, after each coat spray water at the surface after 6-8 hours of drying to cure the surface properly. Let the surface dry for 24 hours or atleast overnight before the application of the second coat." }, { "question": "What are the precautions to be taken during the application of Birla White Ever-White Cement Wash? ", "answer": "While applying Birla White Ever-White Cement Wash, you have to first ensure that the wall surface is pre-wetted. Only a limited quantity of mix should be prepared which can be used within 2 hours, to ensure that the mix does not set before application. It is advisable to avoid application at high temperature, as cement will set faster leaving brush marks on the surface. A gap of 24 hours between two coats of Birla White Ever-White Cement Wash is recommended." }, { "question": "What coverage does Birla White Ever-White Cement Wash give? ", "answer": "The coverage depends upon the nature & texture of substrate/surface. If the substrate is porous, it will be less, and vice versa. Usually, 1 kg of Birla White Ever-White Cement Wash will give 3.5 square meter to 3.9 square meter per two coats on an ideal smooth substrate/surface." }, { "question": "What is the price of a 25kg Birla White Ever-White Cement Wash? ", "answer": "The market price of 25kg Birla White Ever-White Cement Wash is ₹800. " } ], "products_variants": [ { "title": "", "pack_size": "25 KG" } ], "product_area_of_application": "Exterior Walls, Interior Walls" }, { "product_title": "WallCare Putty", "product_url": "https://dev.birlawhite.com/products/wall-putty/wallcare-putty", "product_has_any_warranty": "no", "product_highlights": "*Wallcare Putty Product Highlights*\n\n1. ECO Friendly\n2. Prevents Flaking\n3. Smooth Finish\n4. Water Resistant\n\n*Features*\n\n- Superior Whiteness\n- Enhanced adhesion and durability\n- No curing required after application\n- True tone of colour\n- Water-resistant due to Extra HP polymers\n- Certified Green Product\n- Zero VOCs\n- Anti-carbonation property\n\n*Benefits*\n\n- Prevents flaking\n- Prevents the growth of algae and fungi\n- Resists dampness on painted surface\n- Reduces the consumption of paints\n- Binds strongly with the base\n- Gives true tone of colour\n- Accepts any kind of paint or distemper application on it\n- Gives surfaces a smooth and glossy finish\n\n*Areas of Application*\n\n- Interior walls\n- Exterior walls\n- Wall segments\n- Repainting walls", "product_category": "Wall Putty", "product_intro": { "id": 10, "title": "Birla White Wall Care Putty: The Secret to Brightest Walls!", "description": "With over 20 years of expertise, it ensures smooth finishes, unbeatable adhesion, and long-lasting brightness. Its high refractive index amplifies light, while Extra HP polymers keep flaking at bay. When your putty is the whitest, the transformation is nothing short of spectacular. That’s why we say, Putty Whitest Toh Deewarein Brightest!
" }, "product_benefits": [ { "title": "Superior Whiteness", "subtitle": "Provides unmatched whiteness that enhances the brightness of walls." }, { "title": "Higher Coverage", "subtitle": "Provides 20% higher coverage." }, { "title": "Water-Resistant Due to Extra HP Polymers", "subtitle": "Protects against moisture and water damage, thanks to advanced polymer technology." }, { "title": "Green Pro Certified – Zero VOCs", "subtitle": "Free from volatile organic compounds, promoting a healthier indoor environment." } ], "product_faq": [ { "question": "What is Birla White WallCare Putty?", "answer": "Birla White WallCare Putty is a white cement-based water-resistant base coat with extra HP polymers, which provides protection to your wall paint." }, { "question": "What are the main constituents of Birla White Wallcare Putty?", "answer": "Birla White WallCare Putty consists of Birla White Cement, Extra Hydrophobic Polymers, and some special chemicals and mineral fillers that give your walls a smooth finish." }, { "question": "How many variants of WallCare Putty are available and how are they different?", "answer": "Birla White WallCare Putty is available in two variants: Wall Care Putty and Wall Levelling Putty MF (Matt Finish). MF is used as first coat on the surface to cover major undulations (if any) and final finishing is done by applying Wall Care Putty with up to 0.0015 meter of thickness." }, { "question": "How many coats of Birla White WallCare Putty should be applied on the surface before painting?", "answer": "The number of coats depends on the quality of the surface. Usually, 1-2 coats of Birla White WallCare Putty (MF) wall levelling putty is required to cover major undulation, followed by 1-2 coats of WallCare Putty as finishing coat." }, { "question": "What type of surface is Birla White WallCare Putty applied to?", "answer": "Birla White WallCare Putty can be applied to any kind of plaster/ RCC/ concrete surface, which is free from dust, grease, oil, stain or any loose materials." }, { "question": "Is there a need for pre-wetting the surface before applying Birla White WallCare Putty?", "answer": "Yes, it is ideal that the wall surface be pre-wetted before applying Birla White WallCare Putty. This ensures higher bonding strength, easy workability, and higher coverage." }, { "question": "How to increase the thickness of Birla White WallCare Putty's coat to cover the undulations on a wall?", "answer": "Birla White WallCare Putty is not meant to be used as levelling material. For wall undulation problems, you can use another version of this product, that is, Birla White WallCare Putty (MF). It’s ideal to follow this up with Birla White WallCare Putty." }, { "question": "Should curing be done after the application of Birla White WallCare Putty?", "answer": "Birla White WallCare Putty does not require any curing post application." }, { "question": "What is the ideal coverage area of Birla White WallCare Putty?", "answer": "The coverage area depends on the quality of the surface, However, as a generalization, the coverage area of Birla White WallCare Putty is 1.86-2.04 square meter/kg." }, { "question": "Birla White WallCare Putty or POP (Plaster of Paris), which is better?", "answer": "Birla White WallCare Putty is better option than Plaster of Paris (POP) as it is water-resistant and does not require a primer coat. POP, on the other hand, is extremely hygroscopic and susceptible to the ingress of moisture, and it needs a coat of primer to be applied on it." }, { "question": "How to store Birla White WallCare Putty?", "answer": "Birla White WallCare Putty should be stored in a dry place." }, { "question": "Does Birla White WallCare Putty have an expiry date?", "answer": "Birla White WallCare Putty doesn’t have an expiry date per se, but it is recommended to use it within 12 months from the date of manufacture." }, { "question": "What is the difference between WallCare Putty price and the regular wall putty price?", "answer": "Birla White WallCare Putty is a superior product as compared to a regular wall putty. This can lead to a price difference. Try our cost calculator to find out the cost of meeting your construction needs with WallCare Putty." }, { "question": "Does Birla White WallCare Putty meet the requirements of GreenPro standard and qualify for GreenPro Certification?", "answer": "Yes, Birla White WallCare Putty meets the requirements of GreenPro standard and also qualifies for GreenPro certification." }, { "question": "Can Birla White WallCare Putty be purchased online via website and will they be delivered at home?", "answer": "There is no option of online payment currently. Also, we do not deliver any of our products directly as of now. They are retailed via our stockist network only. However, the application of Birla White WallCare Putty requires a trained contractor. We, therefore, recommend that you purchase the product from our authorised retailer/stockist who would also help you get in touch with a trained skilled contractor." }, { "question": "What kind of technical support does the company offer to its customers?", "answer": "Birla White has a team of trained and committed civil engineers PAN India for CASC backing (Customer Application Support Cell). These civil engineers offer on-site technical support and on-site sampling. They also train surface finishing applicators with specialized training and modern tools that enable them to build expertise and become specialist Birla White applicators." }, { "question": "What is the price of WallCare Putty?", "answer": "Shop the huge range of Birla White WallCare Putty from your nearest retail store. Buy Birla White WallCare Putty at: 40kg – 1150 Rs to 1175 Rs 30kg – 825 Rs 20kg – 625 Rs to 700 Rs 10kg – 340 Rs 5kg – 220 Rs 1kg – 51 Rs" } ], "products_variants": [ { "title": "WallCare Putty", "pack_size": "1 KG, 5 KG, 10 KG, 20 KG, 30 KG, 40 KG" }, { "title": "Rose Putty", "pack_size": "20 KG, 40 KG" }, { "title": "Lemon Putty", "pack_size": "20 KG, 40 KG" }, { "title": " Sandalwood Putty", "pack_size": "20 KG, 40 KG" } ], "product_area_of_application": "Interior Walls, Wall Segments and Repainting Walls, Exterior Walls, Repainting Walls" }, { "product_title": "Excel Putty", "product_url": "https://dev.birlawhite.com/products/wall-putty/excel-putty", "product_has_any_warranty": "no", "product_highlights": "*Excel Putty Product Highlights*\n\n1. Ultimate Whiteness\n2. Marble Like Finish\n3. Pre-Wetting Free\n\n*Features*\n\n- Ultimate Whiteness (+94.5% on Hunter Whiteness Scale)\n- Water-resistant\n- Possesses Anti Carbonation Property\n- Certified Green Product\n- Zero VOCs\n- Odourless\n\n*Benefits*\n\n- Gives a premium, marble-like finish\n- Brings out the true tone of colour\n- Higher Coverage\n- No pre-wetting required\n- No curing required\n- Accepts any kind of paint application on it\n- Prevents corrosion\n\n*Areas of Application*\n\n- Interior walls\n- Exterior walls", "product_category": "Wall Putty", "product_intro": { "id": 8, "title": "Excel Putty: The perfect partner for your premium paints", "description": "Birla White Excel Putty is a white cement-based putty that gives your walls a smooth, marble-like finish that radiates elegance and luxury. It’s the perfect foundation for your Premium and Luxury paints. With an impressive score of 94.5% on the Hunter Whiteness Scale, Excel Putty offers unmatched whiteness for your walls.
" }, "product_benefits": [ { "title": "Best Suited for Premium Luxury Paints", "subtitle": "Enhances paint colours, creating vibrant and accurate hues." }, { "title": "Extra Coverage", "subtitle": "Provides higher coverage. " }, { "title": "Marble Like Finish", "subtitle": "Gives a premium, marble-like finish." }, { "title": "Highest Whiteness", "subtitle": "Scores +94.5% on Hunter Whiteness Scale." }, { "title": "No Primer Required", "subtitle": "Delivers a flawless finish without the need of a primer." }, { "title": "Pre-Wetting & Curing Free", "subtitle": "No pre-wetting and curing required." } ], "product_faq": [ { "question": "What exactly is Birla White Excel Putty?", "answer": "Birla White Excel Putty is a premium quality base coat that helps cover the porosity of highly absorptive cement substrates. It offers ultimate whiteness to your walls in order to enhance the performance of topcoat emulsions, and also gives your walls a marble-like finish." }, { "question": "How is Birla White Excel Putty superior to Regular Putty?", "answer": "While regular putty does provide a base coat, Birla White Excel Putty gives an increased coverage, a higher whiteness, and a premium finish. Additionally, it is pre-wetting-free property, which is first-of-its-kind in any white cement-based putty." }, { "question": "Is there any difference in the application of Birla White Excel Putty as compared to regular putty?", "answer": "While the application process is same for both the products, regular putty needs pre-wetting while Birla White Excel Putty doesn’t. Application of primer before paint is not required in case of Excel Putty." }, { "question": "What is the value of whiteness of Birla White Excel Putty?", "answer": "Whiteness of Birla White Excel Putty is measured (IS 8042) on a Hunter whiteness scale (HW) by comparing the reflectance with a standard reference material. Birla White Excel Putty scores a +94.5% on HW against regular putty’s +93% on HW." }, { "question": "Is there any need for pre-wetting or curing before applying Birla White Excel Putty?", "answer": "No. Birla White Excel Putty requires neither pre-wetting nor curing. In fact, due to its unique formulation, it also helps you save water." }, { "question": "Can Birla White Excel Putty be tinted in desired shades?", "answer": "Birla White Excel Putty is a premium quality base coat, so it cannot be tinted in desired shades. However, a topcoat used on this base coat can be tinted in desired shades." }, { "question": "What is the per square meter coverage of Birla White Excel Putty and what is the additional gain?", "answer": "It covers 1.86-2.04 square meter/kg in one coat against ideal coverage of regular putty, which is 1.67 square meter/kg in one coat." }, { "question": "Can Birla White Excel Putty be used as a final finish?", "answer": "Birla White Excel Putty cannot be used as final finish. We recommend you apply 2-3 coats of good quality emulsion paint as topcoat." }, { "question": "What pack sizes is Birla White Excel Putty available in?", "answer": "At present, Birla White Excel Putty is available in 1 kg, 5 kgs, 20 kgs and 40 kgs pack sizes." }, { "question": "What is the expiry date of Birla White Excel Putty?", "answer": "While there isn’t an expiry date as such, it is recommended to use Birla White Excel Putty within 12 months from its manufacturing date." }, { "question": "Can Birla White Excel Putty be applied during rainy season?", "answer": "Birla White Excel Putty has its own drying time, which the rains may prolong. This can interfere with your process and may not give you the results you’re looking for. So, we do not recommend this product to be applied on interior or exterior walls during rainy season." }, { "question": "What should I keep in mind when applying Birla White Excel Putty?", "answer": "While applying Birla White Excel Putty, you have to first ensure that the wall surface is free of loosely adhered particles and dirt. Make sure you stir well before use and wear safety goggles & suitable nose masks to protect yourself from dust inhalation. In case of contact with eyes, we recommend you rinse immediately and seek medical advice. Finally, this product should be stored in a cool, dry place and must be kept out of the reach of children." }, { "question": "Does Birla White Excel Putty meet the requirements of GreenPro standard and qualify for GreenPro Certification?", "answer": "Yes, Birla White Excel Putty meets the requirements of GreenPro standard and also qualifies for GreenPro certification." }, { "question": "What kind of technical support does the company offer to its customers?", "answer": "Birla White has a team of trained and committed civil engineers PAN India for CASC backing (Customer Application Support Cell). These civil engineers offer on-site technical support and on-site sampling. They also train surface finishing applicators with specialized training and modern tools that enable them to build expertise and become specialist Birla White applicators." }, { "question": "Can Birla White Excel Putty be purchased online via website and will they be delivered at home?", "answer": "There is no option of online payment currently. Also, we do not deliver any of our products directly as of now. They are retailed via our stockist network only. However, the application of Birla White Excel Putty requires a trained contractor. We, therefore, recommend that you purchase the product from our authorised retailer/stockist who would also help you get in touch with a trained skilled contractor. You can check out our product catalogue on IndiaMart." } ], "products_variants": [ { "title": "", "pack_size": "1 KG, 5 KG, 20 KG, 30 KG, 40 KG" } ], "product_area_of_application": "Interior Walls, Repainting Walls, External Walls" }, { "product_title": "Bio-Shield Putty", "product_url": "https://dev.birlawhite.com/products/wall-putty/bio-shield-putty", "product_has_any_warranty": "no", "product_highlights": "*Bio-shield Putty Product Highlights*\n\n1. Excel putty with Germ protection\n2. Silver ton Technology\n3. Anti-viral, Anti-bacterial, Anti-fungal and Anti-algae\n4. Tested by NABL Lab\n\n*Areas of Application*\n\n- Interior walls\n- Exterior surfaces", "product_category": "Wall Putty", "product_intro": { "id": 9, "title": "How about walls that look good and protect your home against germs? ", "description": "Birla White Bio-Shield Putty is India’s first anti-viral putty. It features a premium white cement-based, polymer-modified formula with anti-viral and anti-microbial properties. It provides a safe and hygienic surface for your walls, delivering exceptional whiteness while enhancing the performance of topcoat emulsions. The result? A marble-like finish with added protection against germs.
" }, "product_benefits": [ { "title": "Germ Protection", "subtitle": "Provides protection against germs to keep your walls hygienic and spotless." }, { "title": "Silver Ion Technology", "subtitle": "Powered by silver ion technology to combat bacteria, fungi, and viruses." }, { "title": "Complete Protection", "subtitle": "Offers anti-viral, anti-bacterial, anti-fungal, and anti-algae properties. " }, { "title": "Tested by NABL Lab", "subtitle": "Certified by NABL lab." } ], "product_faq": [ { "question": "What exactly is Birla White Bio-Shield Putty? ", "answer": "Birla White Bio-Shield putty is India's first Anti-viral Putty and premium quality white cement-based polymer-modified Putty, with Anti-viral & Anti-microbial properties. It offers a safe & hygienic putty surface along with ultimate whiteness to your walls, in order to enhance the performance of topcoat emulsions, giving your walls a marble-like finish with protection from germs. " }, { "question": "How is Birla White Bio-Shield Putty superior to Regular Putty?", "answer": "While regular putty does provide a base coat, Birla White Bio-Shield putty gives an increased coverage, higher whiteness, premium finish, and has Anti-viral & Anti-microbial Properties. Additionally, it has a pre-wetting-free property, which is first-of-its-kind in any white cement-based putty. " }, { "question": "Is there any difference in the application of Birla White Bio-Shield Putty as compared to regular putty?", "answer": "The application process is the same for both products. In regular putty, pre-wetting is required, whereas in Birla White Bio-Shield Putty, pre-wetting is not needed. The application of primer before paint is not required in both normal putty & Birla White Bio-Shield Putty." }, { "question": "What is the value of the whiteness of Birla White Bio-Shield Putty?", "answer": "The whiteness of Birla White Bio-Shield Putty is measured on the Hunter Whiteness Scale (HW) by comparing the reflectance with standard reference material. Birla White Bio-Shield putty scores +94.5% on HW against regular putty’s +93%." }, { "question": "Is there any need for pre-wetting or curing before applying Birla White Bio-Shield Putty?", "answer": "No. Birla White Bio-Shield Putty requires neither pre-wetting nor curing. In fact, due to its unique formulation, it also helps you save water." }, { "question": "Can Birla White Bio-Shield Putty be tinted in desired shades?", "answer": "Birla White Bio-Shield Putty is a premium quality base coat, so it cannot be tinted in desired shades. However, a topcoat used on this base coat can be tinted in desired shades." }, { "question": "What is the per square meter coverage of Birla White Bio-Shield Putty and what is the additional gain?", "answer": "It covers 1.67-1.95 square meters/kg in two coats against the ideal coverage of regular putty, which is 1.48-1.76 square meters/kg. square meter/kg in two coats. So, the average gain is 10-12%." }, { "question": "Can Birla White Bio-Shield Putty be used as the final finish?", "answer": "Birla White Bio-Shield Putty cannot be used as the final finish. We recommend you apply 2-3 coats of good quality emulsion paint as the topcoat." }, { "question": "What pack sizes is Birla White Bio-Shield Putty available in?", "answer": "At present, Birla White Bio-Shield Putty is available in 30 kgs pack size." }, { "question": "What is the expiry date of Birla White Bio-Shield Putty?", "answer": "It is recommended to use Birla White Bio-Shield Putty within 12 months from its manufacturing date." }, { "question": "Can Birla White Bio-Shield Putty be applied during the rainy season?", "answer": "We do not recommend this product to be applied on exterior walls during the rainy season." }, { "question": "What should I keep in mind when applying Birla White Bio-Shield Putty?", "answer": "While applying Birla White Bio-Shield Putty, you have to first ensure that the wall surface is free of loosely adhered particles and dirt. Make sure you stir well before use and wear safety goggles & suitable nose masks to protect yourself from dust inhalation. In case of contact with eyes, we recommend you rinse immediately and seek medical advice. Finally, this product should be stored in a cool, dry place and must be kept out of the reach of children. " }, { "question": "Does Birla White Bio-Shield Putty meet the requirements of Green-Pro standard and qualify for GreenPro Certification?", "answer": "Yes, Birla White Bio-Shield Putty meets the requirements of Green-Pro standard and also qualifies for Green-Pro certification." }, { "question": "What kind of technical support does the company offer to its customers?", "answer": "Birla White has a team of trained and committed civil engineers PAN India for CASC backing (Customer Application Support Cell). These civil engineers offer on-site technical support and on-site sampling. They also train surface finishing applicators with specialized training and modern tools that enable them to build expertise and become the application specialists of Birla White." }, { "question": "Can Birla White Bio-Shield Putty be purchased online via a website and will they be delivered at home?", "answer": "There is no option of online payment currently. Also, we do not deliver any of our products directly as of now. They are retailed via our stockiest network only. However, the application of Birla White Bio-Shield Putty requires a trained contractor. We, therefore, recommend that you purchase the product from our authorized retailer/stockist who would also help you get in touch with a trained & skilled contractor." }, { "question": "Does this product works against COVID-19?", "answer": "The test certificates indicate a reduction of 99.9% virus. It is about a virus that is positive-sense single-stranded RNA which is close to the COVID-19 Virus as a category. There are many published scientific papers and reports available which support that the specific silver ion technology being used in manufacturing is strongly effective against many viruses, however, there is no test specifically available, as of now, for materials to be tested for COVID-19. Hence, Birla White Bio-Shield Putty is not in a position to claim that it can be used as a form of any protection against COVID-19. " }, { "question": "How long will the effects of Silver Ion treatment remain?", "answer": "Silver ion particles are effective throughout the lifetime of the product as they are embedded in the surface matrix system. Unless and until the surface is not chemically and physically damaged, the effects of product performance won’t be depleted." }, { "question": "Is this Anti-viral product thermostable? What is the effect of moisture or direct sunlight & also paint on it?", "answer": "Yes, the product is thermostable. This surface treatment is non-leachable and normal exposure to humidity, moisture or sunlight & even the paint application over it does not affect the anti-viral/anti-bacterial properties. However, any structural damage to the surface by chemical or physical treatment may affect the product properties." }, { "question": "Does it cover Anti-bacterial and Anti-fungal properties?", "answer": "Yes, this Anti-viral product has additional Anti-bacterial and Anti-fungal properties." }, { "question": "Is it safe for any interior usage?", "answer": "Yes, this Anti-viral product is completely safe for interior usage." }, { "question": "Is it safe for human contact?", "answer": "Yes, it is completely safe for human contact." }, { "question": "Does the treatment react to priming & painting coat?", "answer": "No, it doesn’t react to priming & painting coat." }, { "question": "What is the technology used in developing Birla White Bio-Shield Putty?", "answer": "This product is based on pure Silver Ion technology, tested by a renowned NABL approved lab. Birla White specially designed the premium quality Bio-Shield Putty having Anti-viral, Anti-bacterial, Algal-resistant and Inhibits fungal growth. & the base coat of this putty helps to cover the porosity of highly absorptive cement substrates. It offers a safe & hygienic putty surface for construction applications along with ultimate whiteness to your walls, in order to enhance the performance of topcoat emulsions, giving your walls a marble-like finish." }, { "question": "Will the Silver Ion of putty migrate on primer + paint surface after application & give activity?", "answer": "Silver migration through diffusion to primer layer and then to paint layer, therefore provide >99% activity to primer and paint surface." }, { "question": "How long will Anti-viral or Anti-microbial properties sustain on putty surfaces. Do you have any test reports for this product?", "answer": "The loss of silver in the environment is slow and minimal. The loss depends on environmental conditions and the type of surface interactions. Considering our past experiences with various applications and sufficient silver ions present in the putty, we recommend lifetime efficacy. " }, { "question": "Is it hazardous to health?", "answer": "No, Birla White Bio-Shield Putty is completely safe and doesn't have any health hazards." }, { "question": "Are all the other properties retained along with the properties?", "answer": "Yes, all the other product properties are as applicable and will be retained." }, { "question": "What is Birla White Bio-Shield Putty?", "answer": "Birla White Bio-Shield Putty is India's first Anti-viral Putty and premium quality white cement-based polymer-modified Putty, with Anti-viral & Anti-microbial properties. It offers a safe & hygienic putty surface along with ultimate whiteness to your walls, in order to enhance the performance of topcoat emulsions, giving your walls a marble-like finish with protection from germs." }, { "question": "What is the price of Birla White Bio-Shield Putty?", "answer": "Birla White Bio-Shield Putty costs Rs. 1395/- for a 30 KG pack." }, { "question": "How does Birla Bio Shield Putty Variant kill bacteria?", "answer": "Birla White Bio-shield Putty is based on Silver ion (Ag+) technology. Bio-shield Putty is having antimicrobial effectiveness for both Gram-positive & Gram-negative bacteria. Whenever bacteria/virus come in to contact with Bio-shield Putty surface then silver ions get released at surface & provide antimicrobial/antiviral property, that has been shown to kill/neutralize bacteria/viruses & fungi/algae. It is the positively charged silver ions (Ag+) that possess the antimicrobial effect. Silver ions target/attack microorganisms envelop/spike through several different modes of action. silver ions are incorporated into the bacterial cell membranes and bind to membrane proteins responsible for transport of substances in and out of the bacterial cells. Silver ions are also transported into the cells and will block cell division by binding to the DNA.Furthermore, Silver ions will block the bacterial respiratory system (depleting oxygen) and thereby destroy the energy production of the cell. In the end, the bacterial cell membrane will burst/rupture, and the bacteria will be destroyed/neutralized." } ], "products_variants": [ { "title": "", "pack_size": "30 KG" } ], "product_area_of_application": "Interior Walls, Exterior Walls, Wall Segments" }, { "product_title": "WallSeal Waterproof Putty", "product_url": "https://dev.birlawhite.com/products/wall-putty/wallseal-waterproof-putty", "product_has_any_warranty": "no", "product_highlights": "*Wallseal Waterproof putty Product Highlights*\n\n1. 2X Water Resistance\n2. Active german silicone polymer\n3. More Whiteness\n\n*Features*\n\n- Contains active German silicon polymers\n- Better Whiteness\n- Eco-friendly\n- Durability and resistance to hair line cracking\n- Curing free\n\n*Benefits*\n\n- 2X water resistance\n- Provides smooth and glossy finish to the surface\n- Brings out true tone of the top coat\n- Better Workability\n\n*Areas of Application*\n\n- Interior walls\n- Exterior surfaces", "product_category": "Wall Putty", "product_intro": { "id": 11, "title": "WallSeal Waterproof Putty: Superior Protection, Exterior Perfection!", "description": "Birla White WallSeal Waterproof Putty is a white cement-based putty with 2x Water Resistance and Active German Silicon Polymers. It creates a strong base on plaster, concrete, and mortar surfaces, ensuring superior protection for your walls before applying topcoat paint or distemper. Ideal for exterior use, it keeps walls safe from water damage.
" }, "product_benefits": [ { "title": "Best Waterproof Putty", "subtitle": "Certified from Karvy insights." }, { "title": "Best for Exterior Surfaces", "subtitle": "Designed for tough outdoor conditions." }, { "title": "2X Water Resistance", "subtitle": "Provides double the water resistance." }, { "title": "Active German Polymer Modified", "subtitle": "Provides superior adhesion and long-lasting wall protection." }, { "title": "Superior Whiteness", "subtitle": "Gives enhanced whiteness for a brighter finish." } ], "product_faq": [ { "question": "What is Birla White WallSeal Waterproof Putty?", "answer": "Birla White WallSeal Waterproof Putty is a white cement-based putty with 2x water resistance and Active German Silicon Polymers which provides a strong base on a plaster/concrete and mortar wall surface before application of topcoat paint or distemper and protects your walls from water." }, { "question": "What are the main constituents of Birla White WallSeal Waterproof Putty?", "answer": "Birla White WallSeal Waterproof Putty is made up of white cement, hydrophobic RD polymer, German Active Silicone Polymer and graded fillers." }, { "question": "What are the features of Birla White WallSeal Waterproof Putty?", "answer": "Birla White WallSeal Waterproof Putty has the following featuresContains active German silicon polymersBetter whitenessEco-friendlyDurability and resistance to hair line crackingCuring free" }, { "question": "Is there any need for pre-wetting before the application of Birla White WallSeal Waterproof Putty?", "answer": "Yes, the wall/surface needs to be moistened before the application of the putty." }, { "question": "What is the coverage (square meter) of Birla White WallSeal Waterproof Putty?", "answer": "The coverage (square meter) of Birla White WallSeal Waterproof Putty is 1.49 – 1.76 Square meter/kg." }, { "question": "What pack sizes is Birla White WallSeal Waterproof Putty available in?", "answer": "Birla White Wallseal Waterproof Putty is available in 1kg , 5kg, 20kg, 30kg and 40kg packets." }, { "question": "What is the application process of Birla White WallSeal Waterproof Putty?", "answer": "The process for the application of Birla White WallSeal Waterproof Putty is as follows:Pre-applicationRemove all the loosely adhering material like, dirt, dust and oil etc. from the surface by using emery paper, putty blade or wire brush.Pre-wet the surface using a brush, hose pipe spray or spread the water by using a mug/cane. It is very important to wet the surface during the application.Mixing of “Waterproof Putty”Mixing ratio: Slowly add 1 kg of Waterproof putty with 36-38% clean water (1Kg putty+360-380 ml water) to make paste. Mixing should be carried out by preferably mechanical stirrer (3-5 minutes) to obtain a creamy consistency. Leave the paste for 5 minutes after thorough mixing to get best results. The prepared paste should be used within 3:00 to 3:30 hrs.Application methods on the substrate/surfaceAfter thorough mixing apply the first coat of Birla White WallSeal Waterproof Putty on the pre-wetted wall/substrate surface uniformly with the help of putty blade. Ensure that during application substrate surface temperature should not exceed above 40 degree centigrade.After drying of first coat of putty, rub the surface gently with a wet sponge or very gently with a putty blade in order to remove the loose particles.Allow the surface to dry for at least 3-4 hours and then apply the second coat of Birla White WallSeal Waterproof Putty. Leave the surface to dry completely.Leave the surface to dry preferably 24 hours (ensure that the surface in fully dry. Depends on climatic conditions) before the application of top coat paint/distemper.It is not recommended to rub the putty surface of final coat strongly with rough emery paper. This will break the water repellence properties of Birla White WallSeal Waterproof Putty. However, if there is need to remove unevenness/patches before applying any kind of paint/distemper, gently level the surface with very fine waterproofing emery paper of not less than 500 number to get a glossy white surface.The total thickness of both the coats should be limited to maximum 1.5 mm." }, { "question": "What type of surface is Birla White WallSeal Waterproof Putty applied to?", "answer": "This product can be applied mainly on interior surface as well as on exterior surfaces like cement-based plaster/concrete/mortar walls, areas that are prone to be affected by rain, moisture and humidity." }, { "question": "What is the difference between normal cement-based putty and Birla White WallSeal Waterproof Putty?", "answer": "Birla White WallSeal Waterproof Putty is highly water resistant. It is 2 times more resistant than any normal cement-based putty and provides better protection from seepages in wall." }, { "question": "How many coats of Birla White WallSeal Waterproof Putty should be applied to the surface before painting?", "answer": "2 coats of Birla White WallSeal Waterproof Putty should be applied to the surface before painting." }, { "question": "Should curing be done after the application of Birla White WallSeal Waterproof Putty?", "answer": "As Birla White WallSeal Waterproof Putty is a white cement-based waterproof putty, it does not require curing to be done post application." }, { "question": "What is the ideal coverage area of Birla White WallSeal Waterproof Putty?", "answer": "The ideal coverage area of Birla White WallSeal Waterproof Putty is 1.48645 - 1.76516 square meter/kg." }, { "question": "How to store Birla White WallSeal Waterproof Putty?", "answer": "Birla White WallSeal Waterproof Putty has to be stored in a cool and dry place, away from a child’s reach." }, { "question": "Does Birla White WallSeal Waterproof Putty have an expiry date?", "answer": "Yes, Birla White WallSeal Waterproof Putty has an expiry date after 12 months." }, { "question": "Does Birla White WallSeal Waterproof Putty meet the requirements of GreenPro standard and qualify for GreenPro Certification?", "answer": "Yes, Birla White WallSeal Waterproof Putty meet the requirements of GreenPro standard and qualify for GreenPro Certification." }, { "question": "Is Birla White Wallseal Waterproof Putty certified as ‘Best Waterproofing Putty?’", "answer": "Yes, Birla White Wallseal Waterproof Putty has best waterproofing properties as stated in Karvy research findings." }, { "question": "How Is Birla White Wallseal Waterproof Putty better than sadharan Waterproof Putty available in market?", "answer": "Birla White Wallseal Waterproof Putty has Active German Silicone Polymers available in it which makes it highly water resistant and provides highest protection from seepages in wall as compared to any other sadharan waterproof putty available in market." } ], "products_variants": [ { "title": "", "pack_size": "1 KG, 5 KG, 20 KG, 30 KG, 40 KG" } ], "product_area_of_application": "Exterior Walls, Kitchen Sink, Balcony, Bathroom" }, { "product_title": "Seep Guard Interior Surfaces", "product_url": "https://dev.birlawhite.com/products/waterproofing-solutions/seep-guard-interior-surfaces", "product_has_any_warranty": "yes", "product_highlights": "*Seep Guard Interior Surfaces Product Highlights*\n\n1. Superior Coverage\n2. Highly Water Resistant\n3. Anti-Efflorescence\n\n*Features and Benefits*\n\n- Waterproofing protection of up to 3 bars of positive and negative hydrostatic pressure\n- Adhesion: Very strong adhesion with masonry & concrete surfaces\n- Durability: Protects your building surface from leakage & seepage damages\n- Elastomeric: It has highly elastomeric properties to withstand stress caused by thermal expansion & contraction\n- Crack Bridging: Excellent crack bridging properties due to presence of German Elastomeric polymers\n- Use & maintenance: This is a single pack, white cement-based polymer modified powder product\n- Anti-Efflorescence: This product resists Efflorescence & provides long lasting effect\n- Eco-friendly: Zero Volatile Organic Compound (VOC)\n- Algae & Fungi Resistant\n- Warranty: This product provides 5 years waterproofing warranty\n\n*Areas of Application*\n\n- Positive & negative side for Waterproofing on specially Masonry surfaces, Concrete surfaces\n- Sunken areas like bathrooms, Kitchen sinks\n- Interiors like Living rooms, Bedroom\n- Water tanks", "product_category": "Waterproofing Solutions", "product_intro": { "id": 13, "title": "Seep Guard Interior Surfaces: Protect your bathroom from the shower of dampness!", "description": "Seep Guard Interior Surfaces is a Polymer Modified, White Cementitious, Elastomeric, High Performance Coating System suitable for masonry and concrete surfaces. With its water-resistant white cement base, it is an affordable and highly effective solution, that can be used for both positive and negative waterproofing. Applying it during construction ensures lasting protection.
" }, "product_benefits": [ { "title": "Half the Spend", "subtitle": "Get the same coverage and protection for half the cost." }, { "title": "3 Bar Pressure Resistance", "subtitle": "Resists up to 3 bars of hydrostatic pressure." }, { "title": "Anti-Efflorescence", "subtitle": "This product resists Efflorescence and provides long lasting effect." }, { "title": "Waterproofing Warranty", "subtitle": "This product provides 5 years warranty." }, { "title": "Durability", "subtitle": "Protects all your surfaces from leakage and seepage." }, { "title": "Crack Bridging", "subtitle": "Excellent crack bridging properties due to presence of German Elastomeric Polymers." }, { "title": "Food Grade Certified", "subtitle": "Providing a safe, non-toxic, and waterproof barrier for all surfaces." } ], "product_faq": [ { "question": "What are the main constituents of Seep Guard Interior Surfaces?", "answer": "Seep Guard Interior surfaces is made up of Unique Composition of White Cement & flexible grade waterproofing polymers." }, { "question": "What form and colour are Seep Guard Interior Surfaces available in?", "answer": "Seep Guard Interior Surfaces is a white dry mix in powder form, and it comes white in colour." }, { "question": "Is there any need for prewetting before the application of Seep Guard Interior Surfaces?", "answer": "Before applying Seep Guard Interior Surfaces, the surface should be cleaned with water to remove any contaminants, such as efflorescence, that may interfere with the effectiveness of the coating. This will ensure that the coating can properly adhere to and protect the surface." }, { "question": "Can Seep Guard Interior Surfaces be used for both fresh construction and repair/renovation work?", "answer": "Seep Guard Interior Surfaces can be used for various applications including fresh construction, repairs, and renovations, following the SOP." }, { "question": "What is the coverage (Sq. mt) of Seep Guard Interior Surfaces?", "answer": "Coverage of Seep Guard Interior Surfaces is 0.92-1.11 Sq. mt/Kg (Two Coats) on ideal surface." }, { "question": "What packs sizes is Seep Guard Interior Surfaces available in?", "answer": "Seep Guard Interior Surfaces is available in two different pack sizes: 2 Kg and 10 Kg. This allows you to choose the size that is most suitable for your needs and the amount of surface area you need to cover." }, { "question": "What type of surfaces is Seep Guard Interior Surfaces applied to?", "answer": "It is possible to use it in the interior of a building on brick, stone, or hollow concrete block masonry work." }, { "question": "What are the different areas of application of Seep Guard Interior Surfaces?", "answer": "It can be also applied on repair/old surface in interior surfaces." }, { "question": "Should curing be done after the application of Seep Guard Interior surfaces?", "answer": "There is no need to undergo a curing process after applying Seep Guard Interior Surfaces." }, { "question": "How to store Seep Guard Interior Surfaces?", "answer": "It is important to store the product in a cool and dark place to prevent moisture from entering and affecting its quality." }, { "question": "What is the pot life of Seep Guard Interior Surfaces?", "answer": "The pot life, or the amount of time that the Seep Guard Interior Surfaces product remains usable after it has been mixed, is 1.5 hours." }, { "question": "What is shelf life of Seep Guard Interior Surfaces?", "answer": "The shelf life of Seep Guard Interior Surfaces is 09 months." }, { "question": "Why Seep Guard Interior Surfaces can be used for both positive & negative side waterproofing?", "answer": "Seep Guard Interior Surfaces is specially formulated for both positive and negative side waterproofing. It has exceptional tensile adhesion, excellent crack bridging capabilities, and the ability to withstand hydrostatic pressure, making it a highly effective waterproofing solution." }, { "question": "What are the precautions to be observed while applying Seep Guard Interior Surfaces?", "answer": "It is not recommended to apply Seep Guard Interior Surfaces directly on surfaces that are dirty, greasy, or oily, or have loose adhesion. The surface should be clean and dry, with no cracks or visible pores or pinholes. It is important to check the substrate for soundness by tapping it with a small hammer before applying the product." }, { "question": "What is water demand of Seep Guard Interior Surfaces product?", "answer": "The Seep Guard Interior Surfaces product requires a water to product ratio of 60-65%, which means that for every 1 kg of the product, you should add 600-650 ml of water." } ], "products_variants": [ { "title": "", "pack_size": "2 KG, 10 KG" } ], "product_area_of_application": "Kitchen, Bathroom, Water Tank, Masonary" }, { "product_title": "Seep Guard Vertical Surfaces", "product_url": "https://dev.birlawhite.com/products/waterproofing-solutions/seep-guard-vertical-surfaces", "product_has_any_warranty": "yes", "product_highlights": "*Seep Guard Vertical Surfaces Product Highlights*\n\n1. Unmatched Whiteness\n2. Highly Water Resistant\n3. Surface Temperature Reduction\n\n*Features and Benefits*\n\n- Waterproofing: Waterproofing protection of up to 5 bars of positive and negative hydrostatic pressure\n- Adhesion: Very strong adhesion with RCC, concrete & cementitious surfaces\n- Durability: Protects your building surface from leakage & seepage damages\n- Elastomeric: It has highly elastomeric properties to withstand stress caused by thermal expansion & contraction\n- Crack Bridging: Excellent crack bridging properties due to presence of German Elastomeric polymers\n- Use & maintenance: This is a single pack, white cement-based polymer modified powder product\n- Anti-Efflorescence: This product resists Efflorescence & provides long lasting effect\n- Heat Reflective and UV resistant: Due to White Cement & white additives based, it is superior UV resistant reflective coating & provides heat reduction by 8-10°C, when applied on surfaces exposed to sunlight\n- Eco-friendly: Zero Volatile Organic Compound (VOC)\n- Algae & Fungi Resistant\n- Warranty: This product provides 8 years waterproofing warranty\n\n*Areas of Application*\n\n- All types of new & existing exterior concrete, RCC & Cementitious surfaces\n- Exterior walls of Bungalow, Exterior walls of Building", "product_category": "Waterproofing Solutions", "product_intro": { "id": 20, "title": "Seep Guard Vertical Surfaces: Give your home’s exterior a waterproof layer!", "description": "Seep Guard for Vertical Surfaces is a high-performance waterproof coating made with white cement and German Polymers. It covers hairline cracks and stops water from seeping through exterior walls. Thanks to white cement’s natural water resistance, it offers strong, affordable protection and helps paint last longer. Applying it during construction gives your home lasting defence against water damage.
" }, "product_benefits": [ { "title": "Half the Spend", "subtitle": "Get the same coverage and protection for half the cost." }, { "title": "5 Bar Pressure Resistance", "subtitle": "Resists up to 5 bars of hydrostatic pressure." }, { "title": "Unmatched Whiteness", "subtitle": "For a brighter, more radiant finish." }, { "title": "Waterproofing Warranty", "subtitle": "This product provides 8 years warranty." }, { "title": "Durability", "subtitle": "Protects all your surfaces from leakage and seepage." }, { "title": "Crack Bridging", "subtitle": "Excellent crack bridging properties due to presence of German Elastomeric Polymers." }, { "title": "Food Grade Certified", "subtitle": "Providing a safe, non-toxic, and waterproof barrier for all surfaces." } ], "product_faq": [ { "question": "What are the main constituents of Seep Guard Vertical Surfaces?", "answer": "Seep Guard Vertical surfaces is made up of Unique Composition of White Cement & flexible grade waterproofing polymers." }, { "question": "What form and colour are Seep Guard Vertical Surfaces available in?", "answer": "Seep Guard Vertical Surfaces is a white dry mix in powder form, and it comes white in colour." }, { "question": "Can Seep Guard Vertical Surfaces be used for both fresh construction and repair/renovation work?", "answer": "Yes, it can be applied on various surfaces i.e. fresh construction/repair/renovation as per SOP." }, { "question": "Is there any need for prewetting before the application of Seep Guard Vertical Surfaces?", "answer": "Before applying Seep Guard Vertical Surfaces, the surface should be cleaned with water to remove any contaminants, such as efflorescence, that may interfere with the effectiveness of the coating. This will ensure that the coating can properly adhere to and protect the surface." }, { "question": "What is the coverage (Sq. mt) of Seep Guard Vertical Surfaces?", "answer": "Coverage of Seep Guard Vertical Surfaces is 1.30-1.48 Sq Mt/Kg (One Priming coat with 100% dilution + Two Coats with 65% dilution) on ideal surface" }, { "question": "What packs sizes is Seep Guard Vertical Surfaces available in?", "answer": "Seep Guard Vertical Surfaces is available in SKU size of 15 Kg." }, { "question": "What type of surfaces is Seep Guard Vertical Surfaces applied to?", "answer": "Seep Guard Vertical Surfaces is designed specifically for application on exterior plaster or concrete surfaces." }, { "question": "What are the different areas of application of Seep Guard Vertical Surfaces?", "answer": "This product is suitable for use on the exterior walls of both bungalows and larger buildings." }, { "question": "Can Seep Guard Vertical Surfaces used for interior and exterior?", "answer": "Although this product can be used on both interior and exterior vertical surfaces, the warranty only covers exterior applications." }, { "question": "What is the application procedure of Seep Guard Vertical Surfaces for repainting surfaces?", "answer": "Before applying this product, it is important to thoroughly remove any loose debris, dirt, grease, or oil from the surface. The surface should then be washed with clean water and allowed to dry completely. There should be no cracks or visible pores or pinholes on the surface after preparation." }, { "question": "Should curing be done after the application of Seep Guard Vertical Surfaces?", "answer": "This product does not require curing after application." }, { "question": "How to store Seep Guard Vertical Surfaces?", "answer": "It is important to store the product in a cool and dark place to prevent moisture from entering and affecting its quality." }, { "question": "What is the pot life of Seep Guard Vertical Surfaces?", "answer": "The pot life, or the amount of time that the Seep Guard Vertical Surfaces product remains usable after it has been mixed, is 1.5 hours." }, { "question": "What is shelf life of Seep Guard Vertical Surfaces?", "answer": "The shelf life of Seep Guard Vertical Surfaces is 09 months." }, { "question": "What are the precautions to be observed while applying Seep Guard Vertical Surfaces?", "answer": "It is important to properly prepare the surface before applying Seep Guard Vertical Surfaces. Make sure to remove any loose debris, dirt, grease, or oil from the surface and ensure that it is dry and free of cracks. There should be no visible pores or pinholes on the surface after preparation. The surface temperature should not exceed 35°C. The substrate should also be tested for soundness using a small hammer. Do not apply the product directly to a poorly prepared surface." }, { "question": "What is water demand of Seep Guard Vertical Surfaces product?", "answer": "For the priming coat, you will need to mix 100% water with 1 kg of material. For the two coats of Seep Guard Vertical Surfaces, you will need to mix 65% water with 1 kg of material. To prepare the priming coat, add 1000 ml of water to 1 kg of material. To prepare the two coats of Seep Guard Vertical Surfaces, add 650 ml of water to 1 kg of material." } ], "products_variants": [ { "title": "", "pack_size": "15 KG" } ], "product_area_of_application": "Exterior Walls, Cementitious Surfaces, RCC" }, { "product_title": "Seep Guard Horizontal Surfaces", "product_url": "https://dev.birlawhite.com/products/waterproofing-solutions/seep-guard-horizontal-surfaces", "product_has_any_warranty": "yes", "product_highlights": "\n*Seep Guard Horizontal Surfaces Product Highlights*\n\n1. Surface Temperature Reduction\n2. Highly Water Resistant\n3. UV Resistant\n\n*Features and Benefits*\n\n- Waterproofing protection of up to 7 bars of positive and negative hydrostatic pressure\n- Adhesion: Very strong adhesion with RCC, concrete & cementitious surfaces\n- Durability: Protects your building surface from leakage & seepage damages\n- Elastomeric: It has highly elastomeric properties to withstand stress caused by thermal expansion & contraction\n- Crack Bridging: Excellent crack bridging properties due to presence of German Elastomeric polymers\n- Use & maintenance: This is a single pack, white cement-based polymer modified powder product\n- Anti-Efflorescence: This product resists Efflorescence & provides long lasting effect\n- Heat Reflective and UV resistant: It is superior UV resistant reflective coating & provides heat reduction by 6-8°C, when applied on surfaces exposed to sunlight\n- Eco-friendly: Zero Volatile Organic Compound (VOC)\n- Algae & Fungi Resistant\n- Warranty: This product provides 08 years waterproofing warranty\n\n*Areas of Application*\n\n- All types of new & existing horizontal concrete, RCC & Cementitious surfaces\n- Building roofs & terraces, Water Tanks, Balconies, Swimming pools, Basements, Parking", "product_category": "Waterproofing Solutions", "product_intro": { "id": 12, "title": "Seep Guard Horizontal Surfaces: Strong adhesion, long-lasting protection! ", "description": "Seep Guard Horizontal Surfaces is formulated with a German Elastomeric Polymer and white cement, effectively resisting water while providing superior heat reduction. It is a White Cementitious Polymer with High Performance Coating System for horizontal RCC, concrete and cementitious surfaces. Since waterproofing is a crucial investment that should be done at the time of construction itself, our product provides a highly affordable solution that ensures your home stays seepage-free.
" }, "product_benefits": [ { "title": "Half the Spend", "subtitle": "Get the same coverage and protection for half the cost." }, { "title": "7 Bar Pressure Resistance", "subtitle": "Resists up to 7 bars of hydrostatic pressure." }, { "title": "Surface Temperature Reduction", "subtitle": "Provides heat reduction by 6-8°C, when applied on surfaces exposed to sunlight." }, { "title": "Waterproofing Warranty", "subtitle": "This product provides 8 years warranty." }, { "title": "Durability", "subtitle": "Protects all your surfaces from leakage and seepage." }, { "title": "Crack Bridging", "subtitle": "Excellent crack bridging properties due to presence of German Elastomeric Polymers." }, { "title": "Food Grade Certified", "subtitle": "Providing a safe, non-toxic, and waterproof barrier for all surfaces." } ], "product_faq": [ { "question": "What are the main constituents of Seep Guard Horizontal Surfaces?", "answer": "Seep Guard Horizontal Surfaces is made up of Unique Composition of White Cement & flexible grade waterproofing polymers." }, { "question": "What form and colour are Seep Guard Horizontal Surfaces available in?", "answer": "Seep Guard Horizontal Surfaces is a white dry mix in powder form, and it comes white in colour." }, { "question": "Is there any need for prewetting before the application of Seep Guard Horizontal Surfaces?", "answer": "Before applying Seep Guard Horizontal Surfaces, the surface should be cleaned with water to remove any contaminants, such as efflorescence, that may interfere with the effectiveness of the coating. This will ensure that the coating can properly adhere to and protect the surface." }, { "question": "Can Seep Guard Horizontal Surfaces be used for both fresh construction and repair/renovation work?*", "answer": "Yes, it can be applied on various surfaces i.e. fresh construction / repair / renovation as per SOP." }, { "question": "What is the coverage (Square meter) of Seep Guard Horizontal Surfaces?", "answer": "Coverage of Seep Guard Horizontal surfaces is 1.11-1.20 Sq Mt/Kg (One Priming coat with 100% dilution + Two Coats with 65% dilution) on ideal surface" }, { "question": "What packs sizes is Seep Guard Horizontal Surfaces available in?", "answer": "Seep Guard Horizontal Surfaces is available in SKU size of 15 Kg." }, { "question": "What type of surfaces is Seep Guard Horizontal Surfaces applied to?", "answer": "This product can be used on exterior surfaces such as RCC, Concrete & Cementitious surfaces." }, { "question": "What are the different areas of application of Seep Guard Horizontal Surfaces?", "answer": "This product can also be used for repairs on old terraces, roof slabs, and concrete surfaces in exterior applications, following the SOP." }, { "question": "Should curing be done after the application of Seep Guard Horizontal Surfaces?", "answer": "No curing is required after applying Seep Guard Horizontal Surfaces." }, { "question": "How to store Seep Guard Horizontal Surfaces?", "answer": "It is important to store the product in a cool and dark place to prevent moisture from entering and affecting its quality." }, { "question": "What is the pot life of Seep Guard Horizontal Surfaces?", "answer": "The pot life, or the amount of time that the Seep Guard Horizontal Surfaces product remains usable after it has been mixed, is 1.5 hours." }, { "question": "What is shelf life of Seep Guard Horizontal Surfaces?", "answer": "The shelf life of Seep Guard Horizontal Surfaces is 09 months." }, { "question": "What are the precautions to be observed while applying Seep Guard Horizontal Surfaces?", "answer": "It is important to properly prepare the surface before applying Seep Guard Horizontal Surfaces. Make sure to remove any loose debris, dirt, grease, or oil from the surface and ensure that it is dry and free of cracks. There should be no visible pores or pinholes on the surface after preparation. The surface temperature should not exceed 35°C. The substrate should also be tested for soundness using a small hammer. Do not apply the product directly to a poorly prepared surface." }, { "question": "What is water demand of Seep Guard Horizontal Surfaces product?", "answer": "For the priming coat, you will need to mix 100% water with 1 kg of material. For the two coats of Seep Guard Horizontal Surfaces, you will need to mix 65% water with 1 kg of material. To prepare the priming coat, add 1000 ml of water to 1 kg of material. To prepare the two coats of Seep Guard Horizontal Surfaces, add 650 ml of water to 1 kg of material." } ], "products_variants": [ { "title": "", "pack_size": "15 KG" } ], "product_area_of_application": "Terrace, Building Roofs, Water Tanks" }, { "product_title": "Seep Guard Seep Blocker 2K", "product_url": "https://dev.birlawhite.com/products/waterproofing-solutions/seep-guard-seep-blocker-2k", "product_has_any_warranty": "yes", "product_highlights": "*Seep Guard Seep Blocker 2K Product Highlights*\n\n1. Superior Coverage\n2. Highly Water Resistant\n3. Unmatched Adhesion\n\n*Features and Benefits*\n\n- Waterproofing: Waterproofing protection of up to 5 bars of positive and negative hydrostatic pressure\n- Adhesion: Displays strong adhesion to concrete, brickwork and corrugated asbestos cement sheets.\n- Durability: Safeguards the building surface against the damage caused by leakage and seepage.\n- Elongation: It has highly elastomeric properties to withstand stress resulting from thermal expansion & contraction. It offers remarkable elongation up to 90% at break.\n- Crack Bridging: Excellent crack bridging properties due to presence of German Elastomeric polymers\n- Food grade certified: The product is certified from Central Food Technological Research Institute and is safe to be applied in water tanks, reservoirs, etc.\n- High solid content: The acrylic polymer has high solid content which offers remarkable waterproofing properties. This product resists Efflorescence & provides long lasting effect\n- Use & maintenance: This is a two-component pack containing white cement-based polymer modified powder and acrylic liquid.\n- Anti-Efflorescence: This product resists Efflorescence & provides long lasting effect.\n- Anti-Carbonation: Guards the concrete structure from the effects of carbonation.\n- Eco-friendly: Zero Volatile Organic Compound (VOC)\n- Algae & Fungi Resistant: Prevents build-up of algae and fungi on the surface.\n- Warranty: This product provides 3-year waterproofing warranty\n\n*Areas of Application*\n\n- Positive & negative side for Waterproofing on specially Masonry surfaces like Brick wall, AAC wall, Hollow Block Wall, Concrete slab, etc.\n- Sunken areas like bathrooms, Kitchen sinks\n- Interior walls of living rooms, bedroom, etc.", "product_category": "Waterproofing Solutions", "product_intro": { "id": 19, "title": "What makes Seep Guard the best choice!", "description": "Seep Blocker 2k is a high-performance, two-part waterproof coating made with white cement, fine silica sand, special additives, and a strong acrylic polymer. It offers excellent adhesion to a variety of surfaces and superior water resistance, effectively blocking water seepage and staying flexible to handle surface cracks. Thanks to white cement’s natural resistance to moisture, it’s a smart, affordable choice for long-term protection. Apply it during construction to keep your home safe from water damage right from the start.
" }, "product_benefits": [ { "title": "5 Bar Pressure Resistance", "subtitle": "Up to 5 bars of hydrostatic pressure." }, { "title": "Super Elongation", "subtitle": "It offers remarkable elongation up to 90% at break." }, { "title": "Waterproofing Warranty", "subtitle": "This product provides 3 years warranty." }, { "title": "Anti-Efflorescence", "subtitle": "This product resists Efflorescence and provides long lasting effect." }, { "title": "Super Adhesion", "subtitle": "Displays strong adhesion to concrete, brickwork and corrugated asbestos cement sheets. " }, { "title": "Durability", "subtitle": "Protects all your surfaces from leakage and seepage. " }, { "title": "Crack Bridging", "subtitle": "Excellent crack bridging properties due to presence of German Elastomeric Polymers." }, { "title": "Food Grade Certified", "subtitle": "Providing a safe, non-toxic, and waterproof barrier for all surfaces." } ], "product_faq": [ { "question": "What are the main constituents of Seep Blocker 2K?", "answer": "Seep Blocker 2K consists of white cementitious polymerized powder and acrylic liquid. " }, { "question": "Can Seep Blocker 2K be used both for fresh construction and repair/renovation work?", "answer": "Yes, Seep Blocker 2K can be used for various applications including fresh construction, repairs, and renovations, following the SOP." }, { "question": "What are the different areas of application of Seep Blocker 2K?", "answer": "Seep Blocker 2K can be applied on sunken areas like bathroom, kitchen sinks, etc. as well as interior walls of living room, bedroom, etc." }, { "question": "What is the coverage of Seep Blocker 2K?", "answer": "Seep Blocker 2K gives a coverage of 7.5 – 8.0 sq.ft/kg in 2 coats on an ideal surface." }, { "question": "What is the elongation of Seep Blocker 2K?", "answer": "Seep Blocker 2K has an elongation upto 92% at break." }, { "question": "What are the available pack sizes for Seep Blocker 2K?", "answer": "Seep Blocker 2K comes in two pack sizes – 3Kg and 15 Kg. This allows you to choose the size that is most suitable for your needs and the amount of surface area you need to cover." }, { "question": "What kind of surfaces is Seep Blocker 2K be used on?", "answer": "Seep Blocker 2K can be used for both positive and negative waterproofing on masonry and concrete surfaces. " }, { "question": "How to store Seep Blocker 2K?", "answer": "It is important to store the product in a cool and dark place to prevent moisture from entering and affecting its quality." }, { "question": "What is the shelf life of Seep Blocker 2K?", "answer": "The shelf life of Seep Blocker 2K is 12 months. " }, { "question": "Can Seep Blocker 2K be used for both negative and positive waterproofing?", "answer": "Seep Blocker 2K is specially formulated for both positive and negative side waterproofing. It has exceptional tensile adhesion, excellent crack bridging capabilities, and the ability to withstand hydrostatic pressure, making it a highly effective waterproofing solution." }, { "question": "What precautions should be observed while applying Seep Blocker 2K?", "answer": "It is not recommended to apply Seep Blocker 2K directly on surfaces that are dirty, greasy, or oily, or have loose adhesion. The surface should be clean and dry, with no cracks or visible pores or pinholes. It is important to check the substrate for soundness by tapping it with a small hammer before applying the product." } ], "products_variants": [ { "title": "", "pack_size": "3 KG, 15 KG" } ], "product_area_of_application": "Brick Wall, AAC Wall, Interior Walls, Bathroom, Concrete Slab, Kitchen" }, { "product_title": "Seep Guard Seep Blocker Pro 2K", "product_url": "https://dev.birlawhite.com/products/waterproofing-solutions/seep-guard-seep-blocker-pro-2k", "product_has_any_warranty": "yes", "product_highlights": "*Seep Guard Seep Blocker Pro 2K Product Highlights*\n\n1. Superior Elongation\n2. Highly Water Resistant\n3. Unmatched Adhesion\n\n*Features and Benefits*\n\n- Waterproofing: Waterproofing protection of up to 5 bars of positive and negative hydrostatic pressure\n- Adhesion: Displays strong adhesion to concrete, brickwork and corrugated asbestos cement sheets.\n- Durability: Safeguards the building surface against the damage caused by leakage and seepage.\n- Elongation: It has highly elastomeric properties to withstand stress resulting from thermal expansion & contraction. It offers remarkable elongation greater than 170% at break.\n- High solid content: The acrylic polymer has high solid content which offers remarkable waterproofing properties.\n- Crack Bridging: Excellent crack bridging properties due to presence of German Elastomeric polymers\n- Food grade certified: The product is certified from Central Food Technological Research Institute and is safe to be applied in water tanks, reservoirs, etc.\n- Use & maintenance: This is a two-component pack containing white cement-based polymer modified powder and acrylic liquid.\n- Anti-Efflorescence: This product resists Efflorescence & provides long lasting effect.\n- Anti-Carbonation: Guards the concrete structure from the effects of carbonation.\n- Eco-friendly: Zero Volatile Organic Compound (VOC)\n- Algae & Fungi Resistant: Prevents build-up of algae and fungi on the surface.\n- Warranty: This product provides 3 years waterproofing warranty\n\n*Areas of Application*\n\n- Positive & negative side for Waterproofing on specially Masonry surfaces like Brick wall, AAC wall, Hollow Block Wall, Concrete slab, etc\n- Building roofs & terraces, balconies, etc.\n- Water retaining structures like Swimming Pools, water tanks, etc.", "product_category": "Waterproofing Solutions", "product_intro": { "id": 14, "title": "Enter a seepage-free zone with Seep Guard Seep Blocker Pro 2k ", "description": "This two-part waterproofing coating is made with white cement, special sand, and a strong acrylic polymer. It forms a flexible, seamless layer that sticks well and keeps out water, even under pressure. White cement is naturally water-resistant and makes this a reliable and affordable waterproofing solution. There is no better time to apply it than during construction, so your home stays protected from day one.
" }, "product_benefits": [ { "title": "5 Bar Pressure Resistance", "subtitle": "Up to 5 bars of hydrostatic pressure." }, { "title": "Super Elongation", "subtitle": "It offers remarkable elongation up to 174% at break." }, { "title": "Waterproofing Warranty", "subtitle": "This product provides 3 years warranty." }, { "title": "Anti-Efflorescence", "subtitle": "This product resists Efflorescence and provides long lasting effect." }, { "title": "Super Adhesion", "subtitle": "Displays strong adhesion to concrete, brickwork and corrugated asbestos cement sheets. " }, { "title": "Durability", "subtitle": "Protects all your surfaces from leakage and seepage. " }, { "title": "Crack Bridging", "subtitle": "Excellent crack bridging properties due to presence of German Elastomeric Polymers." }, { "title": "Food Grade Certified", "subtitle": "Providing a safe, non-toxic, and waterproof barrier for all surfaces." } ], "product_faq": [ { "question": "What are the main constituents of Seep Blocker Pro 2K?", "answer": "Seep Blocker Pro 2K consists of white cementitious polymerized powder and acrylic liquid." }, { "question": "Can Seep Blocker Pro 2K be used both for fresh construction and repair/renovation work?", "answer": "Yes, Seep Blocker Pro 2K can be used for various applications including fresh construction, repairs, and renovations, following the SOP." }, { "question": "What are the different areas of application of Seep Blocker Pro 2K?", "answer": "Seep Blocker Pro 2K can be applied on building roofs and terraces, water retaining structures like swimming pools, water tanks, etc." }, { "question": "What is the coverage of Seep Blocker Pro 2K?", "answer": "Seep Blocker Pro 2K gives a coverage of 7.5 – 8.0 sq.ft/kgin 2 coats on an ideal surface." }, { "question": "What is the elongation of Seep Blocker Pro 2K?", "answer": "Seep Blocker Pro 2K has an elongation upto 174% at break." }, { "question": "What are the available pack sizes for Seep Blocker Pro 2K?", "answer": "Seep Blocker Pro 2K comes in the pack size of 12 Kg." }, { "question": "What kind of surfaces is Seep Blocker Pro 2K can be used on?", "answer": "Seep Blocker Pro 2K can be used for both positive and negative waterproofing on masonry and concrete surfaces." }, { "question": "How to store Seep Blocker Pro 2K?", "answer": "It is important to store the product in a cool and dark place to prevent moisture from entering and affecting its quality." }, { "question": "What is the shelf life of Seep Blocker Pro 2K?", "answer": "The shelf life of Seep Blocker Pro 2K is 12 months. " }, { "question": "Can Seep Blocker Pro 2K be used for both negative and positive waterproofing?", "answer": "Seep Blocker Pro 2K is specially formulated for both positive and negative side waterproofing. It has exceptional tensile adhesion, excellent crack bridging capabilities, and the ability to withstand hydrostatic pressure, making it a highly effective waterproofing solution." }, { "question": "What precautions should be observed while applying Seep Blocker Pro 2K?", "answer": "It is not recommended to apply Seep Blocker Pro 2K directly on surfaces that are dirty, greasy, or oily, or have loose adhesion. The surface should be clean and dry, with no cracks or visible pores or pinholes. It is important to check the substrate for soundness by tapping it with a small hammer before applying the product." } ], "products_variants": [ { "title": "", "pack_size": "12 KG" } ], "product_area_of_application": "Swimming Pool, Roofs & Terraces" }, { "product_title": "Trutonex Distemper Paint", "product_url": "https://dev.birlawhite.com/products/distemper-paint/trutonex-distemper", "product_has_any_warranty": "no", "product_highlights": "*Trutonex Distemper Paint Product Highlights*\n\n1. One 20kg Bag Coverage 1700 + SQ FT*\n2. 2-3 Years Durable\n3. Better Washability\n\n*Features*\n\n- White cement based distemper paint\n- Available in multiple factory made premix colour shades\n- Highly affordable\n\n*Benefits*\n\n- Long lasting paint – provides bright look to wall for many years\n- Gives you true tone of paint colour\n- Easy to clean washable distemper paint\n\n*Areas of Application*\n\nTrutonex distemper paint can be applied on wall putty, wall primer, POP, Gypsum or plastered wall.", "product_category": "Distemper Paint", "product_intro": { "id": 5, "title": "Trutonex Distemper Paint: Easy on your wallet, durable on your walls! ", "description": "Birla White’s Trutonex Distemper paint is a highly affordable and bright paint for your home interior walls, offering 30% more coverage. It is a white cement-based polymer modified distemper paint so it is more durable and provides better washability than acrylic distempers. Along with Super White colour, this paint is available in multiple factory-made premix colours that give you the true tone of paint.
Rang Ubhrega, Saalo-Saal Chalega!
" }, "product_benefits": [ { "title": "Highly Affordable", "subtitle": "Budget-friendly yet durable for years." }, { "title": "30% More Coverage", "subtitle": "1 bag of 20 kg gives 1700+ coverage." }, { "title": "Superior Whiteness & Brightness", "subtitle": "Keeps walls vibrant and fresh." }, { "title": "Long-Lasting and Durable", "subtitle": "It lasts up to 2–3 years without compromise." }, { "title": "Washable", "subtitle": "Easy to clean distemper for hassle-free maintenance." }, { "title": "True Tone of Colour", "subtitle": "Perfectly displays the true tone." } ], "product_faq": [ { "question": "What is TRUTONEx Distemper paint?", "answer": "TRUTONEx Distemper paint by Birla White is a highly affordable and bright paint for your home interior walls. It is white cement based polymer modified distemper paint so it is more durable and provides better washability than acrylic distempers. Along with Super White colour, this paint is available in multiple factory made premix colours that gives you true tone of paint. " }, { "question": "What pack sizes is TRUTONEx Distemper paint available in?", "answer": "Pack sizes are 1 Kg, 5 Kg and 20 Kg for all six colour shades." }, { "question": "What are the different shades available of TRUTONEx?", "answer": "Currently, there are 6 colour shades of Birla White TRUTONEx Distemper paint – Super White, Off White, Electric Blue, Merrie Pink, Daffodil Yellow and Pastel Green" }, { "question": "What is the expiry date of this Distemper paint?", "answer": "Expiry date of Birla White TRUTONEx Distemper paint is 9 Months from date of manufacturing." }, { "question": "What is the price of TRUTONEx Distemper paint?", "answer": "MRP of all 6 colour shades of TRUTONEx Distemper paint is INR 1575 for 20kg pack." }, { "question": "What is the coverage provided by this distemper paint?", "answer": "The coverage Birla White TRUTONEx Distemper paint is 85-105 sqft/Kg (Two Coats) on ideal surface." }, { "question": "On which surfaces can you use this product?", "answer": "It can be applied over Wall Putty/Primer, POP/Gypsum & Plaster wall." }, { "question": "How is this distemper better than other distemper available in the market?", "answer": "TrutoneX Distemper is white cement based distemper paint. This paint is more durable and gives better washability than other acrylic distempers available in the market. At the same time, factory made premix colour shades of this paint gives you true colour tone of paint. " }, { "question": "How is TRUTONEx Distemper paint superior to acrylic distemper?", "answer": "It is more durable when compared to acrylic distempers due to presence of White cement. It also provides 6-8 % more coverage & high opacity as compare to acrylic distempers." }, { "question": "How long this distemper paint lasts after application?", "answer": "As this paint is white cement based, it has excellent long lasting property as compare to acrylic distempers." }, { "question": "How to prepare the wall before applying TRUTONEx Distemper paint?", "answer": "a. Use emery paper to remove all loosely adhered material like dirt, dust, fungus, algae, old or loose paint & oil etc.b. Apply two Coats of Birla wall care putty and fill dent/holes. Allow drying for at least 1-2 days. Sand with emery paper 320. c. Apply two coats of Birla White WallCare Putty and fill dent/holes. Allow drying for at least 1-2 days. Sand with emery power 320." }, { "question": "Is there any need for pre-wetting or curing before applying this distemper paint?", "answer": "No pre-wetting (before application) & curing (post application) is required for Birla White TRUTONEx Distemper paint ." }, { "question": "What is the recommended mixing ratio or dilution ratio for this paint?", "answer": "Recommended mixing ratio is 150% for this paint (Add 1500 ml water in 1 Kg powder distemper as per suggested process)." }, { "question": "How to go about mixing this distemper paint?", "answer": "First add 40% water (400 ml) in the 1 Kg TRUTONEx Distemper paint to make lump free paste than add remaining 110% water (1100 ml) to get a homogeneous slurry using mechanised stirrer." }, { "question": "How to apply TRUTONEx Distemper paint on your walls?", "answer": "It can be applied by using 4-5 inch painting brush with two or three coats as per customer choice." }, { "question": "What are the precautions to be taken during the application of this paint?", "answer": "Before application, ensure the surface should be fully dry condition. Avoid the product application, if surface is affected with high moisture/dampness." }, { "question": "Can this paint be purchased online via website and will it be delivered at home?", "answer": "Currently, we don't have online order or home delivery facility. " }, { "question": "What kind of technical support does the company offer to its consumers?", "answer": "Birla White has a team of trained and committed civil engineers PAN India for CASC backing (Customer Application Support Cell). These civil engineers offer on-site technical support and on-site sampling. They also train surface finishing applicators with specialized training and modern tools that enable them to build expertise and become specialist Birla White applicators." }, { "question": "Can I apply TRUTONEx Distemper paint during the rainy season?", "answer": "TRUTONEx Distemper can be applied in interior application during rainy season, but need to take care & ensure proper drying of each layers of application." } ], "products_variants": [ { "title": "Electric Blue", "pack_size": "20 KG" }, { "title": "Merrie Pink", "pack_size": "20 KG" }, { "title": "Daffodil Yellow", "pack_size": "20 KG" }, { "title": "Super White", "pack_size": "1 KG, 5 KG, 20 KG" }, { "title": "Pastel Green", "pack_size": "20 KG" }, { "title": "Off White", "pack_size": "20 KG" } ], "product_area_of_application": "Wall Primer, Wall Putty, Plastered Wall, POP, Gypsum" }, { "product_title": "PrimaCoat Exterior Primer", "product_url": "https://dev.birlawhite.com/products/primer/primacoat-exterior-primer", "product_has_any_warranty": "no", "product_highlights": "*Primacoat Exterior Primer Product Highlights*\n\n1. Best Whiteness and Opacity\n2. High coverage\n3. Prevents peeling of paint\n\n*Features*\n\nIts superior adhesion quality and offers higher coverage to subsequent topcoats.\n\n*Benefits*\n\n- Excellent opacity and whiteness\n- Improves appearance of topcoat\n- Does not require pre-wetting or curing with water\n- Provides excellent adhesion to topcoat emulsions\n- Prevents peeling off of top coat emulsions\n\n*Areas of Application*\n\nIt can be applied on all types of surfaces like exterior cement plasters, exterior ceilings, asbestos sheet, concrete, etc. as a primer.", "product_category": "Primer", "product_intro": { "id": 16, "title": "PrimaCoat Exterior Primer: Strong Adhesion, Stronger Walls!", "description": "Birla White PrimaCoat is a white cement-based primer with strong adhesion, that covers more and outperforms regular acrylic primers. It keeps your topcoat from peeling and protects your walls for years.
" }, "product_benefits": [ { "title": "Superior Adhesion", "subtitle": "Delivers exceptional bonding for the layers of paint applied afterwards." }, { "title": "Exceptional Coverage", "subtitle": "Offers higher coverage, allowing the paint to shine through!" }, { "title": "Excellent Whiteness", "subtitle": "Unmatched whiteness that creates the ideal canvas for your walls." }, { "title": "Long Lasting Durability", "subtitle": "Made with white cement to give your walls a finish that stands strong over time." }, { "title": "Outstanding Opacity and Whiteness", "subtitle": "Provides excellent opacity and a bright, white finish for a pristine surface." }, { "title": "Enhances Topcoat Appearance", "subtitle": "Helps improve the overall look and finish of the topcoat, creating a smooth and refined surface." } ], "product_faq": [ { "question": "What is Birla White PrimaCoat? ", "answer": "Birla White PrimaCoat is white cement-based liquid primer." }, { "question": "What pack sizes is Birla White PrimaCoat available in? ", "answer": "Birla White PrimaCoat is available in 1, 4, 10 & 20 litre pack size. " }, { "question": "What is the shelf life of Birla White PrimaCoat? ", "answer": "3 years from date of manufacture in original tightly closed containers away from direct sunlight and excessive heat. " }, { "question": "What is the coverage provided by Birla White PrimaCoat? ", "answer": "Birla White PrimaCoat provides coverage of 170-200 sq.ft/Litre/coat when applied over putty. While it provides coverage of 110-140 sq.ft/Litre/coat when applied over cement plaster. *Actual coverage may vary depending upon the surface conditions, temperature, wind velocity, application skills, surface roughness and surface porosity." }, { "question": "How is Birla White PrimaCoat Primer better than other primers available in the market? ", "answer": "Birla White PrimaCoat Primer is white cement based so it’s compatibility with cementitious surface is always better than other primers available in the market." }, { "question": "How is Birla White PrimaCoat superior to acrylic primer? ", "answer": "Birla White PrimaCoat Primer is cement-based, so it provides superior bonding with all cementitious surfaces such as concrete, plaster, putty, etc." }, { "question": "How to prepare the wall before applying Birla White PrimaCoat? ", "answer": "Ensure that surface is completely free from all dirt, loosely held plaster, powdery residue, oil, grease or any other contamination.Any previous growth of fungus, algae or moss needs to be removed thoroughly by vigorous wire brushing and cleaning with water. Fill cracks & dents.Apply Birla white wall care putty on interior walls before applying PrimaCoat Interior Primer." }, { "question": "Is there any need for pre-wetting or curing before applying Birla White PrimaCoat?", "answer": "No, it does not need pre-wetting or curing before applying Birla White PrimaCoat." }, { "question": "What is the recommended mixing ratio or dilution ratio for Birla White PrimaCoat Primer? ", "answer": "Birla White PrimaCoat Primer recommended mixing ratio or dilution ratio is 1:1 by volume." }, { "question": "How to go about mixing Birla White PrimaCoat Primer? ", "answer": "Mix Birla White PrimaCoat Primer with clean water and prepare a homogeneous mixture." }, { "question": "How to apply Birla White PrimaCoat Primer on your walls? ", "answer": "Birla White PrimaCoat Primer method of application - spray, brush or roller after suitable dilution." }, { "question": "How long can the PrimaCoat Primer be kept until paint is applied?", "answer": "Apply finishing coat within 7-8 days of Primer application." }, { "question": "What are the precautions to be taken during the application of Birla White PrimaCoat Primer? ", "answer": "Keep out of reach of children and away from food, drink May be harmful if swallowed. In case of ingestion seek immediate medical attention. Wear PPE kit for eye, ear & nose etc. protection. " }, { "question": "Does Birla White PrimaCoat meet the requirement of the green pro standard and quality for green pro certificate?", "answer": "Yes, Birla White PrimaCoat meets the requirement of the green pro standard." }, { "question": "What is VOCs (Volatile Organic Content) and How does it affect humans? ", "answer": "Volatile Organic Content (VOCs) are emitted as gases from certain solids or liquids. VOCs include a variety of chemicals, some of which may have short- and long-term adverse health effects. Concentrations of many VOCs are consistently higher indoors (up to ten times higher) than outdoors.Breathing VOCs can irritate the eyes, nose and throat, can cause difficulty breathing and nausea, and can damage the central nervous system as well as other organs. Some VOCs can cause cancer. Not all VOCs have all these health effects, though many have several." }, { "question": "Can Birla White PrimaCoat be purchased online via website and will it be delivered at home?", "answer": "Currently, we don't have online order or home delivery facility." }, { "question": "What kind of technical support does the company offer to its consumers? ", "answer": "Birla White has a team of trained and committed civil engineers PAN India for CASC backing (Customer Application Support Cell). These civil engineers offer on-site technical support and on-site sampling. They also train surface finishing applicators with specialized training and modern tools that enable them to build expertise and become specialist Birla White applicators." }, { "question": "Can Birla White PrimaCoat be used as the final finish? ", "answer": "No, Birla White PrimaCoat Primer is design for undercoats." }, { "question": "What is the price of Primacoat Exterior Primer?", "answer": "Shop the huge range of Birla White Primers from your nearest retail store. Buy Birla White 1L Primacoat Exterior Primer in India at ₹245. a. Primacoat Exterior Primer 4 ltr - ₹945 b. Primacoat Exterior Primer 10 ltr - ₹2,220 c. Primacoat Exterior Primer 20 ltr - ₹4,220" } ], "products_variants": [ { "title": "", "pack_size": "1 Litre, 4 Litre, 10 Litre, 20 Litre" } ], "product_area_of_application": "Asbestos Sheet, Exterior Cement Plasters" }, { "product_title": "PrimaCoat Interior Primer", "product_url": "https://dev.birlawhite.com/products/primer/primacoat-interior-primer", "product_has_any_warranty": "no", "product_highlights": "*Primacoat Interior Primer Product Highlights*\n\n1. Best Whiteness and Opacity\n2. High coverage\n3. Prevents peeling of paint\n\n*Features*\n\nIts superior adhesion quality and offers higher coverage to subsequent topcoats.\n\n*Benefits*\n\n- Excellent opacity and whiteness\n- Improves appearance of topcoat\n- Does not require pre-wetting or curing with water\n- Provides excellent adhesion to topcoat emulsions\n- Prevents peeling off of top coat emulsions\n\n*Areas of Application*\n\nIt can be applied on all types of surfaces like interior cement plasters, interior ceilings, interior wall putty surface etc. as an interior primer", "product_category": "Primer", "product_intro": { "id": 17, "title": "Birla White's PrimaCoat Interior Primer: For a bond that stays on.", "description": "Birla White PrimaCoat is a liquid primer made with white cement that gives your walls stronger adhesion and whiter finish than regular acrylic primers. It helps prevent your wall paint from peeling and keeps your walls protected for years. With its high opacity and whiteness, it also enhances the true colour of your paint, making your walls look vibrant and flawless.
" }, "product_benefits": [ { "title": "Superior Adhesion", "subtitle": "Delivers exceptional bonding for the layers of paint applied afterwards." }, { "title": "Exceptional Coverage", "subtitle": "Offers higher coverage, allowing the paint to shine through!" }, { "title": "Excellent Whiteness", "subtitle": "Unmatched whiteness that creates the ideal canvas for your walls." }, { "title": "Long Lasting Durability", "subtitle": "Made with white cement to give your walls a finish that stands strong over time." }, { "title": "Outstanding Opacity and Whiteness", "subtitle": "Provides excellent opacity and a bright, white finish for a pristine surface." }, { "title": "Enhances Topcoat Appearance", "subtitle": "Helps improve the overall look and finish of the topcoat, creating a smooth and refined surface." } ], "product_faq": [ { "question": "What is Birla White PrimaCoat? ", "answer": "Birla White PrimaCoat is white cement-based liquid primer." }, { "question": "What pack sizes is Birla White PrimaCoat available in? ", "answer": "Birla White PrimaCoat is available in 1, 4, 10 & 20 litre pack size. " }, { "question": "What is the shelf life of Birla White PrimaCoat? ", "answer": "3 years from date of manufacture in original tightly closed containers away from direct sunlight and excessive heat " }, { "question": "What is the coverage provided by Birla White PrimaCoat? ", "answer": "Birla White PrimaCoat provides coverage of 170-200 sq.ft/Litre/coat when applied over putty. While it provides coverage of 110-140 sq.ft/Litre/coat when applied over cement plaster. *Actual coverage may vary depending upon the surface conditions, temperature, wind velocity, application skills, surface roughness and surface porosity." }, { "question": "How is Birla White PrimaCoat Primer better than other primers available in the market? ", "answer": "Birla White PrimaCoat Primer is white cement based so it’s compatibility with cementitious surface is always better than other primers available in the market." }, { "question": "How is Birla White PrimaCoat superior to acrylic primer? ", "answer": "Birla White PrimaCoat Primer is cement-based, so it provides superior bonding with all cementitious surfaces such as concrete, plaster, putty, etc." }, { "question": "How to prepare the wall before applying Birla White PrimaCoat? ", "answer": " Ensure that surface is completely free from all dirt, loosely held plaster, powdery residue, oil, grease or any other contamination.Any previous growth of fungus, algae or moss needs to be removed thoroughly by vigorous wire brushing and cleaning with water. Fill cracks & dents.Apply Birla white wall care putty on interior walls before applying PrimaCoat Interior Primer." }, { "question": "Is there any need for pre-wetting or curing before applying Birla White PrimaCoat?", "answer": "No, it does not need pre-wetting or curing before applying Birla White PrimaCoat." }, { "question": "What is the recommended mixing ratio or dilution ratio for Birla White PrimaCoat Primer? ", "answer": "Birla White PrimaCoat Primer recommended mixing ratio or dilution ratio is 1:1 by volume." }, { "question": "How to go about mixing Birla White PrimaCoat Primer? ", "answer": "Mix Birla White PrimaCoat Primer with clean water and prepare a homogeneous mixture." }, { "question": "How to apply Birla White PrimaCoat Primer on your walls? ", "answer": "Birla White PrimaCoat Primer method of application - spray, brush or roller after suitable dilution" }, { "question": "How long can the PrimaCoat Primer be kept until paint is applied?", "answer": "Apply finishing coat within 7-8 days of Primer application." }, { "question": "What are the precautions to be taken during the application of Birla White PrimaCoat Primer? ", "answer": "Keep out of reach of children and away from food, drink. May be harmful if swallowed. In case of ingestion seek immediate medical attention. Wear PPE kit for eye, ear & nose etc. protection. " }, { "question": "Does Birla White PrimaCoat meet the requirement of the green pro standard and quality for green pro certificate?", "answer": "Yes, Birla White PrimaCoat meets the requirement of the green pro standard." }, { "question": "What is VOCs (Volatile Organic Content) and How does it affect humans? ", "answer": "Volatile Organic Content (VOCs) are emitted as gases from certain solids or liquids. VOCs include a variety of chemicals, some of which may have short- and long-term adverse health effects. Concentrations of many VOCs are consistently higher indoors (up to ten times higher) than outdoors.Breathing VOCs can irritate the eyes, nose and throat, can cause difficulty breathing and nausea, and can damage the central nervous system as well as other organs. Some VOCs can cause cancer. Not all VOCs have all these health effects, though many have several." }, { "question": "Can Birla White PrimaCoat be purchased online via website and will it be delivered at home?", "answer": "Currently, we don't have online order or home delivery facility." }, { "question": "What kind of technical support does the company offer to its consumers? ", "answer": "Birla White has a team of trained and committed civil engineers PAN India for CASC backing (Customer Application Support Cell). These civil engineers offer on-site technical support and on-site sampling. They also train surface finishing applicators with specialized training and modern tools that enable them to build expertise and become specialist Birla White applicators." }, { "question": "Can Birla White PrimaCoat be used as the final finish? ", "answer": "No, Birla White PrimaCoat Primer is design for undercoats." }, { "question": "What is the price of Primacoat Interior Primer? ", "answer": "Shop the huge range of Birla White Primers from your nearest retail store. Buy Birla White 1L Primacoat Interior Primer in India at ₹227. a. Primacoat Interior Primer 4 ltr - ₹822 b. Primacoat Interior Primer 10 ltr - ₹1,950 c. Primacoat Interior Primer 20 ltr - ₹3,650" } ], "products_variants": [ { "title": "", "pack_size": "1 Litre, 4 Litre, 10 Litre, 20 Litre" } ], "product_area_of_application": "Interior Cement Plasters, Interior Ceilings" }, { "product_title": "ActivCoat Exterior Primer", "product_url": "https://dev.birlawhite.com/products/primer/activ-coat-exterior-primer", "product_has_any_warranty": "no", "product_highlights": "*ActivCoat Exterior Primer Product Highlights*\n\n1. Better Opacity\n2. Strong Adhesoin\n3. White Cement Ke Advantage Wala Liquid Primer\n\n*Features*\n\n- Better Opacity\n- Strong Adhesion\n- White Cement Ke Advantage Wala Liquid Primer\n\n*Benefits*\n\n- Excellent opacity and whiteness\n- Improves appearance of topcoat\n- Does not require pre-wetting or curing with water\n- Provides excellent adhesion to topcoat emulsions\n- Prevents peeling off of top coat emulsions\n\n*Areas of Application*\n\n- It can be applied on all types of surfaces like exterior cement plasters, exterior ceilings, asbestos sheet, concrete, etc. as a primer.", "product_category": "Primer", "product_intro": { "id": 1, "title": "ActivCoat Exterior Primer: Walls that shine bright and look right!", "description": "Birla White ActivCoat Exterior Primer is a liquid primer consisting of our revolutionary White Cement Advantage. It offers superior opacity and enhanced whiteness compared to acrylic wall primers, helping your wall paint bring out its true colour and deliver the best possible finish for your home.
" }, "product_benefits": [ { "title": "Superior Whiteness", "subtitle": "Unmatched brightness that creates the ideal canvas for your walls." }, { "title": "30% Higher Coverage", "subtitle": "Covers more area than regular acrylic primers—saving time and material." }, { "title": "True Colour of Topcoat", "subtitle": "Enhances the final finish by bringing out the true tone of your paint." }, { "title": "Excellent Opacity", "subtitle": "It delivers better opacity than acrylic wall primers available in the market." }, { "title": "Strong Adhesion", "subtitle": "Provides powerful adhesion to topcoat emulsions." }, { "title": "No Peeling", "subtitle": "Prevents peeling of topcoat emulsions." } ], "product_faq": [ { "question": "What is Birla White ActivCoat? ", "answer": "Birla White ActivCoat is white cement-based liquid primer." }, { "question": "What pack sizes is Birla White ActivCoat available in? ", "answer": "Birla White ActivCoat is available in 1, 4, 10 & 20 litre pack size. " }, { "question": "What is the shelf life of Birla White ActivCoat? ", "answer": "3 years from date of manufacture in original tightly closed containers away from direct sunlight and excessive heat." }, { "question": "What is the coverage provided by Birla White ActivCoat? ", "answer": "Birla White ActivCoat provides coverage of 170-200 sq.ft/Litre/coat when applied over putty. While it provides coverage of 110-140 sq.ft/Litre/coat when applied over cement plaster. *Actual coverage may vary depending upon the surface conditions, temperature, wind velocity, application skills, surface roughness and surface porosity." }, { "question": "How is Birla White ActivCoat Primer better than other primers available in the market? ", "answer": "Birla White ActivCoat Primer is white cement based so it’s compatibility with cementitious surface is always better than other primers available in the market." }, { "question": "How is Birla White ActivCoat superior to acrylic primer? ", "answer": "Birla White ActivCoat Primer is cement-based, so it provides superior bonding with all cementitious surfaces such as concrete, plaster, putty, etc." }, { "question": "How to prepare the wall before applying Birla White ActivCoat? ", "answer": "Ensure that surface is completely free from all dirt, loosely held plaster, powdery residue, oil, grease or any other contamination.Any previous growth of fungus, algae or moss needs to be removed thoroughly by vigorous wire brushing and cleaning with water. Fill cracks & dents.Apply Birla white wall care putty on interior walls before applying ActivCoat Interior Primer." }, { "question": "Is there any need for pre-wetting or curing before applying Birla White ActivCoat?", "answer": "No, it does not need pre-wetting or curing before applying Birla White ActivCoat." }, { "question": "What is the recommended mixing ratio or dilution ratio for Birla White ActivCoat Primer? ", "answer": "Birla White ActivCoat Primer recommended mixing ratio or dilution ratio is 1:1 by volume." }, { "question": "How to go about mixing Birla White ActivCoat Primer? ", "answer": "Mix Birla White ActivCoat Primer with clean water and prepare a homogeneous mixture." }, { "question": "How to apply Birla White ActivCoat Primer on your walls? ", "answer": "Birla White ActivCoat Primer Method of application - spray, brush or roller after suitable dilution." }, { "question": "How long can the ActivCoat Primer be kept until paint is applied?", "answer": "Apply finishing coat within 7-8 days of primer application." }, { "question": "What are the precautions to be taken during the application of Birla White ActivCoat primer? ", "answer": "Keep out of reach of children and away from food, drink. May be harmful if swallowed. In case of ingestion seek immediate medical attention. Wear PPE kit for Eye, Ear & Nose etc. protection. " }, { "question": "Does Birla White ActivCoat meet the requirement of the green pro standard and quality for green pro certificate?", "answer": "Yes, Birla White ActivCoat meets the requirement of the green pro standard." }, { "question": "What is VOCs (Volatile Organic Content) and How does it affect humans? ", "answer": "Volatile Organic Content (VOCs) are emitted as gases from certain solids or liquids. VOCs include a variety of chemicals, some of which may have short- and long-term adverse health effects. Concentrations of many VOCs are consistently higher indoors (up to ten times higher) than outdoors.Breathing VOCs can irritate the eyes, nose and throat, can cause difficulty breathing and nausea, and can damage the central nervous system as well as other organs. Some VOCs can cause cancer. Not all VOCs have all these health effects, though many have several." }, { "question": "Can Birla White ActivCoat be purchased online via website and will it be delivered at home?", "answer": "Currently, we don't have online order or home delivery facility." }, { "question": "What kind of technical support does the company offer to its consumers? ", "answer": "Birla White has a team of trained and committed civil engineers PAN India for CASC backing (Customer Application Support Cell). These civil engineers offer on-site technical support and on-site sampling. They also train surface finishing applicators with specialized training and modern tools that enable them to build expertise and become specialist Birla White applicators." }, { "question": "Can Birla White ActivCoat be used as the final finish? ", "answer": "No, Birla White ActivCoat Primer is design for undercoats." }, { "question": "What is the price of ActivCoat Exterior Primer? ", "answer": "Shop the huge range of Birla White Primers from your nearest retail store. Buy Birla White 1L ActivCoat Exterior Primer in India at ₹227. a. ActivCoat Exterior Primer 4 ltr - ₹822 b. ActivCoat Exterior Primer 10 ltr - ₹1,950 c. ActivCoat Exterior Primer 20 ltr - ₹3,650" } ], "products_variants": [ { "title": "", "pack_size": "1 Litre, 4 Litre, 10 Litre, 20 Litre" } ], "product_area_of_application": "Asbestos Sheet, Concrete, Exterior Cement Plasters, Exterior Ceilings" }, { "product_title": "ActivCoat Interior Primer", "product_url": "https://dev.birlawhite.com/products/primer/activ-coat-interior-primer", "product_has_any_warranty": "no", "product_highlights": "*ActivCoat Interior Primer Product Highlights*\n\n1. Better Opacity\n2. Strong Adhesion\n3. White Cement Ke Advantage Wala Liquid Primer\n\n*Features*\n\n- Better Opacity\n- Strong Adhesion\n- White Cement Ke Advantage Wala Liquid Primer\n\n*Benefits*\n\n- Excellent opacity and whiteness\n- Improves appearance of topcoat\n- Does not require pre-wetting or curing with water\n- Provides excellent adhesion to topcoat emulsions\n- Prevents peeling off of top coat emulsions\n\n*Areas of Application*\n\n- It can be applied on all types of surfaces like exterior cement plasters, exterior ceilings, asbestos sheet, concrete, etc. as a primer.", "product_category": "Primer", "product_intro": { "id": 15, "title": "ActivCoat Interior Primer: A primer so good, your paint will thank you!", "description": "Birla White ActivCoat Interior Primer is a liquid primer formulated with white cement. It offers superior opacity and whiteness, outperforming traditional acrylic primers. This ensures that your paint’s true colour shines through, delivering an exceptional finish on your home’s walls.
" }, "product_benefits": [ { "title": "Superior Whiteness", "subtitle": "Unmatched brightness that creates the ideal canvas for your walls." }, { "title": "30% Higher Coverage", "subtitle": "Covers more area than regular acrylic primers—saving time and material." }, { "title": "True Colour of Topcoat", "subtitle": "Enhances the final finish by bringing out the true tone of your paint." }, { "title": "Excellent Opacity", "subtitle": "It delivers better opacity than acrylic wall primers available in the market." }, { "title": "Strong Adhesion", "subtitle": "Provides powerful adhesion to topcoat emulsions." }, { "title": "No Peeling", "subtitle": "Prevents peeling of topcoat emulsions." } ], "product_faq": [ { "question": "What is Birla White ActivCoat? ", "answer": "Birla White ActivCoat is white cement-based liquid Primer." }, { "question": "What pack sizes is Birla White ActivCoat available in? ", "answer": "Birla White ActivCoat is available in 1, 4, 10 & 20 litre pack size. " }, { "question": "What is the shelf life of Birla White ActivCoat? ", "answer": "3 years from date of manufacture in original tightly closed containers away from direct sunlight and excessive heat." }, { "question": "What is the coverage provided by Birla White ActivCoat? ", "answer": "Birla White ActivCoat provides coverage of 170-200 sq.ft/Litre/coat when applied over putty. While it provides coverage of 110-140 sq.ft/Litre/coat when applied over cement plaster. *Actual coverage may vary depending upon the surface conditions, temperature, wind velocity, application skills, surface roughness and surface porosity." }, { "question": "How is Birla White ActivCoat Primer better than other primers available in the market? ", "answer": "Birla White ActivCoat Primer is white cement based so it’s compatibility with cementitious surface is always better than other primers available in the market." }, { "question": "How is Birla White ActivCoat superior to acrylic Primer? ", "answer": "Birla White ActivCoat Primer is cement-based, so it provides superior bonding with all cementitious surfaces such as concrete, plaster, putty, etc." }, { "question": "How to prepare the wall before applying Birla White ActivCoat? ", "answer": "Ensure that surface is completely free from all dirt, loosely held plaster, powdery residue, oil, grease or any other contamination.Any previous growth of fungus, algae or moss needs to be removed thoroughly by vigorous wire brushing and cleaning with water. Fill cracks & dents.Apply Birla White wall care putty on interior walls before applying ActivCoat Interior Primer." }, { "question": "Is there any need for pre-wetting or curing before applying Birla White ActivCoat?", "answer": "No, it does not need pre-wetting or curing before applying Birla White ActivCoat." }, { "question": "What is the recommended mixing ratio or dilution ratio for Birla White ActivCoat Primer? ", "answer": "Birla White ActivCoat Primer recommended mixing ratio or dilution ratio is 1:1 by volume." }, { "question": "How to go about mixing Birla White ActivCoat Primer? ", "answer": "Mix Birla White ActivCoat Primer with clean water and prepare a homogeneous mixture." }, { "question": "How to apply Birla White ActivCoat Primer on your walls? ", "answer": "Birla White ActivCoat Primer method of application - spray, brush or roller after suitable dilution." }, { "question": "How long can the ActivCoat Primer be kept until paint is applied?", "answer": "Apply finishing coat within 7-8 days of Primer application." }, { "question": "What are the precautions to be taken during the application of Birla White ActivCoat Primer? ", "answer": "Keep out of reach of children and away from food, drink. May be harmful if swallowed. In case of ingestion seek immediate medical attention. Wear PPE kit for eye, ear & nose etc. protection." }, { "question": "Does Birla White ActivCoat meet the requirement of the green pro standard and quality for green pro certificate?", "answer": "Yes, Birla White ActivCoat meets the requirement of the green pro standard." }, { "question": "What is VOCs (Volatile Organic Content) and How does it affect humans? ", "answer": "Volatile Organic Content (VOCs) are emitted as gases from certain solids or liquids. VOCs include a variety of chemicals, some of which may have short- and long-term adverse health effects. Concentrations of many VOCs are consistently higher indoors (up to ten times higher) than outdoors.Breathing VOCs can irritate the eyes, nose and throat, can cause difficulty breathing and nausea, and can damage the central nervous system as well as other organs. Some VOCs can cause cancer. Not all VOCs have all these health effects, though many have several." }, { "question": "Can Birla White ActivCoat be purchased online via website and will it be delivered at home?", "answer": "Currently, we don't have online order or home delivery facility." }, { "question": "What kind of technical support does the company offer to its consumers? ", "answer": "Birla White has a team of trained and committed civil engineers PAN India for CASC backing (Customer Application Support Cell). These civil engineers offer on-site technical support and on-site sampling. They also train surface finishing applicators with specialized training and modern tools that enable them to build expertise and become specialist Birla White applicators." }, { "question": "Can Birla White ActivCoat be used as the final finish? ", "answer": "No, Birla White ActivCoat Primer is design for undercoats." }, { "question": "What is the price of ActivCoat Interior Primer? ", "answer": "Shop the huge range of Birla White Primers from your nearest retail store. Buy Birla White 1L ActivCoat Interior Primer in India at ₹227. a. ActivCoat Interior Primer 4 ltr - ₹822 b. ActivCoat Interior Primer 10 ltr - ₹1,950 c. ActivCoat Interior Primer 20 ltr - ₹3,650" } ], "products_variants": [ { "title": "", "pack_size": "1 Litre, 4 Litre, 10 Litre, 20 Litre" } ], "product_area_of_application": "Interior Ceilings, Interior Cement Plasters, Interior Wall Putty Surfaces" }, { "product_title": "Zypsofine", "product_url": "https://dev.birlawhite.com/products/gypsum-plaster/zypsofine", "product_has_any_warranty": "no", "product_highlights": "*Zypsofine Product Highlights*\n\n1. Higher Coverage\n2. No Curing Required\n3. Shrinkage & Crack Resistant\n4. Value for Money\n\n*Features*\n\n- Easy to apply\n- No Curing required\n- Higher coverage\n- Economical & Value for money\n- Certified Green product\n\n*Benefits*\n\n- Gives A Higher Coverage\n- No Curing Required\n- Easy To Apply\n- Leaves Less Than 5% Residue\n- Has A High Workability\n- Value For Money\n\n*Areas of Application*\n\n Interior walls", "product_category": "Gypsum Plaster", "product_intro": { "id": 6, "title": "Birla White Zypsofine: The perfect balance of strength and elegance", "description": "For a seamless, luxurious finish, Birla White Zypsofine is the ideal choice. Made from high-purity natural gypsum, this thin-coat plaster is perfect for intricate designs, in-situ false ceilings, and decorative details. Its high-coverage, moldable formula smooths out imperfections, ensuring a crack-resistant, durable surface with effortless elegance.
" }, "product_benefits": [ { "title": "No Curing Required", "subtitle": "Eliminating the curing phase saves a substantial amount of water." }, { "title": "Superior Whiteness of 72%", "subtitle": "High degree of visible brightness." }, { "title": "Shrinkage & Crack Resistant", "subtitle": "Undergoes very little shrinkage during the drying and hardening process." }, { "title": "Leaves Less Than 5% Residue", "subtitle": "The gypsum used in plaster is ground finely so that at most 5% of the powder remains on the sieve mesh. " } ], "product_faq": [ { "question": "What is Birla White Zypsofine?", "answer": "Birla White Zypsofine is a gypsum hemihydrate manufactured from high purity natural gypsum through a calcination process and it is ideal for plastering & punning of interior masonry walls and in-situ false ceilings & design works." }, { "question": "What are the main constituents of Birla White Zypsofine?", "answer": "Birla White Zypsofine is essentially made up of high purity natural calcined gypsum powder." }, { "question": "What are the types of design possible with Birla White Zypsofine?", "answer": "Apart from plastering application on internal wall, Birla White Zypsofine can be used to create cornices, roses, mouldings, arches and even in-situ false ceilings." }, { "question": "What type of surfaces can Birla White Zypsofine be used on?", "answer": "Birla White Zypsofine can be applied on AAC blocks, hacked RCC surface walls and plastered walls." }, { "question": "What is the ideal thickness of a Birla White Zypsofine coat?", "answer": "The ideal thickness of Birla White Zypsofine coat is in the range of 0.003-0.005 meter." }, { "question": "Does Birla White Zypsofine require curing?", "answer": "No, Birla White Zypsofine does not require water curing after application." }, { "question": "What type of paint is suitable as a finishing coat on Birla White Zypsofine?", "answer": "All type of paints can be applied post application of the putty over Birla White Zypsofine." }, { "question": "Is it necessary to get Birla White Zypsofine applied by a trained applicator?", "answer": "No, Birla White Zypsofine can be applied by any POP applicator." }, { "question": "What is the shelf life of Birla White Zypsofine?", "answer": "The shelf life of Birla White Zypsofine is 6 months." }, { "question": "In what form and packaging is Birla White Zypsofine available?", "answer": "Birla White Zypsofine is a free-flowing off-white powder that is available in the packs of 2 kg, 20 kg, 25 kg & 40 kg." }, { "question": "How should Birla White Zypsofine be stored?", "answer": "Birla White Zypsofine be stored on an elevated platform in a dry place." }, { "question": "What should I keep in mind when applying Birla White Zypsofine?", "answer": "It’s important that you use a clean bucket to mix Birla White Zypsofine. Any residue of the previous mix should be removed before the preparation of the next batch. Also, make sure you don’t mix hardened paste. The surface should be protected from continuous exposure to moisture and rapid water loss should be ensured so that the strength isn’t impaired." }, { "question": "Does Birla White Zypsofine meet the requirements of GreenPro standard and qualify for GreenPro Certification?", "answer": "Yes, Birla White Zypsofine meets the requirements of GreenPro standard and also qualifies for GreenPro certification." }, { "question": "What kind of technical support does the company offer to its customers?", "answer": "Birla White has a team of trained and committed civil engineers PAN India for CASC backing (Customer Application Support Cell). These civil engineers offer on-site technical support and on-site sampling. They also train surface finishing applicators with specialized training and modern tools that enable them to build expertise and become specialist Birla White applicators." }, { "question": "Can Birla White Zypsofine be purchased online via website and will they be delivered at home?", "answer": "There is no option of online payment currently. Also, we do not deliver any of our products directly as of now. They are retailed via our stockist network only. However, the application of Birla White Zypsofine requires a trained contractor. We, therefore, recommend that you purchase the product from our authorised retailer/stockist who would also help you get in touch with a trained skilled contractor." } ], "products_variants": [ { "title": "", "pack_size": "2 KG , 20 KG, 25 KG, 40 KG" } ], "product_area_of_application": "Designer Ceilings, Decorative Wall Finishes, Interior Walls" }, { "product_title": "Zypcote", "product_url": "https://dev.birlawhite.com/products/gypsum-plaster/zypcote", "product_has_any_warranty": "no", "product_highlights": "*Zypcote Product Highlights*\n\n1. No water Curing\n2. Shrinkage Crack Resistant\n3. Easy to Apply\n4. Economical and Value for Moneyy\n\n*Features*\n\n- Easy to apply\n- No Curing required\n- Higher coverage\n- Economical & Value for money\n- Certified Green product\n\n*Benefits*\n\n- Easy to apply, just add water\n- Achieves perfect corners and level finish on your walls with minimal effort.\n- Better acoustic & insulation properties than cement sand plaster\n- No curing is required and surface is ready within 72 hours for painting", "product_category": "Gypsum Plaster", "product_intro": { "id": 7, "title": "Say goodbye to cement-sand plaster with Birla White Zypcote", "description": "A lightweight, high-strength gypsum plaster for internal masonry, AAC blocks, and surface leveling. It delivers perfectly smooth walls and sharp corners, ready for painting in 72 hours, with no water curing required. Stronger yet lighter, it reduces structural load while saving time and effort!
" }, "product_benefits": [ { "title": "Easy to Apply", "subtitle": "Mixing ratio is straightforward, minimal\neffort." }, { "title": "No Curing Required", "subtitle": "Eliminating the curing phase saves a substantial amount of water." }, { "title": "Higher Coverage", "subtitle": "Maximum coverage for max benefits." }, { "title": "Economical & Value for Money", "subtitle": "Delivers premium quality at affordable\ncost." }, { "title": "Certified Green Product", "subtitle": "Meets environmental, health, and sustainability standards." } ], "product_faq": [ { "question": "What is Zypcote?", "answer": "Zypcote is premium-plastering solution, formulated for plastering of internal walls. It gives perfect line and level finish." }, { "question": "In what form & packaging is Zypcote available?", "answer": "Zypcote is a free-flowing off white powder, available in bag of 25kg." }, { "question": "What are the constituents of Zypcote?", "answer": "Zypcote consists of high purity calcined gypsum & special additives. And it is complies with IS code 2547 Part II." }, { "question": "What type of surface is required for application of Zypcote?", "answer": "Zypcote can be directly applied as plaster on any type of masonry work (Brick, Block). Also it can be applied on hacked concrete surface (bonding agent recommended)." }, { "question": "What is the ideal thickness of a Zypcote coat?", "answer": "Zypcote can be applied for 0.008-0.10 meter thickness. If undulation is higher than 0.008-0.10 meter a back coat of cementious material is recommended." }, { "question": "Does Zypcote require curing?", "answer": "No, Zypcote is a hemihydrate compound, thus no extra water needs to be added to it after application." }, { "question": "What type of paint is suitable as a finishing coat on Zypcote?", "answer": "All type of paints can be applied post application of putty over Zypcote." }, { "question": "Is it necessary to get Zypcote applied by a trained applicator?", "answer": "Yes, Zypcote can be applied by any POP applicator." }, { "question": "What is the shelf life of Birla White Zypcote?", "answer": "The shelf life of Birla White Zypcote is 6 months." } ], "products_variants": [ { "title": "", "pack_size": "25 KG" } ], "product_area_of_application": "False Ceilings, Interior Walls, Interior Surfaces" }, { "product_title": "Levelplast", "product_url": "https://dev.birlawhite.com/products/plaster/levelplast", "product_has_any_warranty": "no", "product_highlights": "*Levelplast Product Highlights*\n\n1. Highh Water Resistant\n2. Best Compressive Strength\n3. Curing Free\n4. Hacking Free\n\n*Features*\n\n- Only Curing Free Ready-mix plaster\n- High tensile strength\n- High adhesion strength\n- Higher compressive strength\n- Polymer modified product\n- Low capillary absorption\n- Water-resistant\n\n*Benefits*\n\n- Saves labour and time\n- Avoid Cracking of Walls\n- Prevents growth of fungus\n- No water curing required\n- Avoid Water Seepage\n\n*Areas of Application*\n\n- Concrete Blocks\n- Mivan\n- ACC\n- Red Bricks\n- Ceilings\n- Plaster Surfaces", "product_category": "Plaster", "product_intro": { "id": 23, "title": "Birla White Levelplast: Flawless, crack-free walls that last!", "description": "Birla White Levelplast is the first and one of its kind, white cement-based, water-resistant, polymer modified, curing-free Ready-Mix Plaster. It offers superior compressive strength, crack resistance, tensile adhesion, and a smooth, flawless finish.
Eco-friendly and certified for anti-carbonation, it keeps walls looking ageless, inside and out — perfect for both interior and exterior surfaces.
" }, "product_benefits": [ { "title": "Unmatched Strength", "subtitle": "Crafted with white cement for lasting strength." }, { "title": "Smooth Finish", "subtitle": "Delivers a smooth surface for effortless application." }, { "title": "Crack & Water Resistance", "subtitle": "Prevents cracks and water infiltration." }, { "title": "Curing Free", "subtitle": "Stronger walls, zero curing – ready-mix plaster made easy." }, { "title": "Durability", "subtitle": "Offers unmatched durability, making your walls resistant to wear and tear over time." }, { "title": "Eco-Friendly & Anti-Carbonation", "subtitle": "Curing-free and eco-friendly, with anti-carbonation protection for long-lasting walls." }, { "title": "Versatile Application", "subtitle": "Easy to apply on interiors, exteriors, ceilings, and uneven surfaces, giving every wall a strong, smooth finish." } ], "product_faq": [ { "question": "What is Birla White Levelplast?", "answer": "Birla White Levelplast is the first and one of its kind, white cement-based water-resistant polymer modified curing-free ready-mix plaster." }, { "question": "In what form is Birla White Levelplast available?", "answer": "Birla White Levelplast is available in a white, dry, free-flowing powder form." }, { "question": "What are the main constituents of Birla White Levelplast?", "answer": "Birla White Levelplast mainly consists of Birla White Cement, high quality curing free polymers, mineral fillers, and specialty chemicals, etc." }, { "question": "What type of surface is ideal for applying Birla White Levelplast?", "answer": "Birla White Levelplast can be applied directly on blockwork, brickwork**, concrete, rough plaster and ceilings. Apart from these surfaces, it is also applicable on plaster walls for POP punning.**(Only up to recommended thickness i.e. 0.025 meter, in two layers.)" }, { "question": "Does Birla White Levelplast need curing before application?", "answer": "No, Birla White Levelplast does not require any water curing. Although, the surface should be pre-wetted prior to its application as it helps provide a strong bond with the substrate." }, { "question": "Is it helpful to use a stirrer for mixing Birla White Levelplast?", "answer": "Yes, it is recommended to use a mechanical stirrer to mix Birla White Levelplast and water for proper and uniform mixing. However, if you don’t have access to a mechanical stirrer, you can mix it manually as well." }, { "question": "What tools are required in the application process of Birla White LevelPlast?", "answer": "For the application process of Birla White Levelplast, a putty blade/spatula, gurmala, plumb bob, and aluminum float is required." }, { "question": "How many coats of Birla White Levelplast should be applied before painting?", "answer": "It completely depends upon the undulations on the base surface. Generally, two coats are applied, followed by one or two coats of Birla White WallCare Putty so as to ensure a white, smooth, glossy finish." }, { "question": "What is the maximum thickness up to which Birla White Levelplast can be applied?", "answer": "Birla White Levelplast can be applied up to a thickness of 0.02 meter. But it should be applied in layers. Generally, it is recommended to apply in steps, with a maximum thickness of 0.006 meter per step." }, { "question": "Can Birla White Levelplast be used instead of Birla White WallCare Putty / Birla White Excel Putty?", "answer": "No, Birla White Levelplast is not a substitute of Birla White WallCare Putty. While the former acts as a wall plaster, the latter helps form a base for your paint. You should ideally apply Birla White Levelplast first and follow it up with Birla WallCare Putty for a smooth and glossy finish." }, { "question": "Can Birla White Levelplast be used on a damp wall?", "answer": "Yes, Birla White Levelplast has a unique formula which makes it suitable for damp walls. However, it is important that the surface is wet properly before its application on the wall. This ensures a higher coverage and a higher adhesion with the surface." }, { "question": "Does Birla White Levelplast provide a breathable surface?", "answer": "Yes, Birla White Levelplast provides a breathable surface and allows any trapped moisture to escape. This also keeps the wall dry and clean for a longer period of time." }, { "question": "What is the ideal coverage of Birla White Levelplast?", "answer": "The coverage depends entirely on the surface quality. However, as a generalization, the ideal coverage of Birla White Levelplast is 2.6 square meter/20 kg for a thickness of 0.008 meter." }, { "question": "What kind of paint is recommended when Birla White Levelplast is used as base coat?", "answer": "Birla White Levelplast can be the base coat to Birla White Wallcare Putty. Once you finish the surface off with the putty, any type of branded paint is suitable for the wall." }, { "question": "Is Birla White Levelplast suitable for application on external walls?", "answer": "Yes, Birla White Levelplast is a one-of-its-kind material and is suitable for external as well as internal application." }, { "question": "What is ready mix plaster and where it is used?", "answer": "Ready mix plaster is a formulated cement-based polymer modified plaster which is a premixed product of Portland cement, sand and polymers. This reduces the time consumed by conventional site-mixed sand cement plaster as all its components are premixed and ready to use by mixing water. It is used for both internal and external walls over bricks, blocks and concrete surfaces." }, { "question": "What is Birla White Ready-Mix Plaster?", "answer": "Birla White Levelplast is a curing-free ready mix plaster. It is a white cement-based water-resistant polymer modified ready-mix plaster with highest compressive strength and tensile adhesion. It is applied on both internal and external walls over bricks, blocks, ceilings, plaster surfaces and concrete surfaces." } ], "products_variants": [ { "title": "", "pack_size": " 20 KG, 40 KG" } ], "product_area_of_application": "AAC Blocks, Concrete Surfaces, Plastered Surfaces, Red Bricks, Ceilings, Mivan Shuttering" }, { "product_title": "Textura Trowel Finish", "product_url": "https://dev.birlawhite.com/products/textures/textura-trowel-finish", "product_has_any_warranty": "no", "product_highlights": "*Textura Trowel Finish Product Highlights*\n\n1. Long Lasting\n2. Multiple Designs\n3. Optimal Drying Time\n4. Muticolor Freedom\n\n*Features*\n\n- Water, algae and fungi resistant\n- Cracks, flaking and weathering resistant\n- Tough and durable\n- High adhesive strength\n- Superior tensile strength\n- No curing required\n\n*Benefits*\n\n- Gives an exciting variety of surface finishes\n- Provides flexibility of use\n- Provides the best value for money\n- Binds strongly with the base plaster\n- Covers minor undulations on the wall\n- Resists dampness on the walls\n\n*Areas of Application*\n\n- Interior walls\n- Exterior walls", "product_category": "Textures", "product_intro": { "id": 31, "title": "Textura Trowel Finish: It's time for your walls to get a marvellous makeover!", "description": "This white cement-based texture is all about transforming your space with a fresh, new vibe. Thanks to advanced tech, it creates stunning textures that’ll instantly make your room pop. Plus, it sticks like a charm and stands the test of time—say hello to durability! And the best part? It's more affordable. Whether it’s for your home, office, mall, airport, or even a theater, it’s that easy and long-lasting.
" }, "product_benefits": [ { "title": "Smooth Finish", "subtitle": "Gives walls a sleek, smooth, and premium sheen." }, { "title": "Multiple Designs", "subtitle": "Offers versatility with a wide array of design options." }, { "title": "Optimal Drying Time", "subtitle": "Dries efficiently, ensuring faster project completion." }, { "title": "Multicolour Freedom", "subtitle": "Gives you the freedom to paint the texture as per your choice, turning every wall into your personal canvas." }, { "title": "Water, Algae, and Fungi Resistant", "subtitle": "Protects walls from moisture, stains, and biological growth." }, { "title": "Cracks, Flaking, and Weathering Resistant", "subtitle": "Ensures long-lasting surfaces with no wear and tear." }, { "title": "Tough and Durable", "subtitle": "Built to withstand harsh usage and stand the test of time." }, { "title": "Superior Tensile Strength", "subtitle": "Resists strain and stress, preventing damage." }, { "title": "No Curing Required", "subtitle": "Saves time and effort with easy, hassle-free application." }, { "title": "Exciting Variety of Surface Finishes", "subtitle": "Elevates interiors with unique textural effects." }, { "title": "Provides Flexibility of Use", "subtitle": "Adapts to diverse design and surface requirements." }, { "title": "Provides the Best Value for Money", "subtitle": "Delivers premium quality at affordable cost." }, { "title": "Binds Strongly with the Base Plaster", "subtitle": "Adheres seamlessly to base plaster for lasting strength." }, { "title": "Covers Minor Undulations on the Wall", "subtitle": "Smooths out imperfections for a flawless look." }, { "title": "Resists Dampness on the Walls", "subtitle": "Keeps walls fresh, dry, and problem-free." } ], "product_faq": [ { "question": "What is Birla White Textura?", "answer": "Birla White Textura is a cement-based wall texture finishing product. It is used for aesthetic purposes and offers a variety of exquisite textures for your internal and external walls." }, { "question": "In what form and packaging is Birla White Textura available?", "answer": "Birla White Textura is available in white, dry and free-flowing powder form. It is available in 20 kg and 25 kg packs." }, { "question": "What are the main constituents of Birla White Textura?", "answer": "Birla White Textura consists of Birla White Cement, high quality quartz sand, polymers, speciality chemicals, biocides, and inert mineral fillers." }, { "question": "How many variants of Birla White Textura are available?", "answer": "Birla White Textura is available in two varieties – Spray/Roller Finish, which is ideal for interiors,andTrowel Finish, which is ideal for exteriors." }, { "question": "What types of designs are possible with Birla White Textura?", "answer": "Birla White Textura offers various design option such as roller medium, roller classic, spray coat, antonio, graniplast and rustik, among others. You can take a look at the different kind of designs and the finishes, for both interior wall texture and exterior wall texture, in the gallery section." }, { "question": "How is Birla White Textura different from any other wall texture?", "answer": "Birla White Textura is a white cement-based dry ready mix, which provides higher durability and better finish in comparison to any other acrylic wall texture material. Textura, being cement-based, has better adhesion with the base plaster. It's also more economical as compared to any other acrylic white wall texture since there's no need to apply primer." }, { "question": "Can I use silicon coating on Birla White textura for extra protection?", "answer": "Yes, a silicon coat on top of Birla White Textura would enhance its life and retain its aesthetic beauty. However, one should consult a good silicon supplier before application." }, { "question": "What type of surface is required for application of Birla White Textura?", "answer": "Cement-based plaster that is levelled is ideal for applying Birla White Textura. Although, make sure you remove all loose particles from the surface by a wire brush or a medium sized emery stone before application." }, { "question": "What are the colour options available in Birla White Textura?", "answer": "Birla White Textura is supplied in white colour. But any desired colour can be obtained by applying a topcoat of any paint of your choice." }, { "question": "What should be the ideal thickness of a Birla White Textura Trowel Finish wall?", "answer": "For normal application, 2mm to 3mm recommended." }, { "question": "Does Birla White Textura Trowel Finish require curing?", "answer": "No, Birla White Textura doesn't require any curing." }, { "question": "Can I mix pigments at the site to get desired colour?", "answer": "Site mixing of pigments is not recommended, as the results may be inconsistent." }, { "question": "What kind of paint is suitable as finishing coat on Birla White Textura Trowel Finish?", "answer": "All kinds of paints are suitable for application over Birla White Textura." }, { "question": "Is it necessary to hire a Birla White authorised applicator for the application of Textura Trowel Finish?", "answer": "For optimum results, it is strongly recommended to get the application done by an authorised Birla White applicator since they know the product and the process inside out." }, { "question": "Can Birla White train my contractor and applicator?", "answer": "Yes, Birla White provides appropriate training to fresh and experienced applicators and their supporting staff, which helps them in gaining job-related skills and knowledge. This contributes to an improved performance and output." }, { "question": "Can Birla White Textura Trowel Finish be purchased online via website and will they be delivered at home?", "answer": "There is no option of online payment currently. Also, we do not deliver any of our products directly as of now. They are retailed via our stockist network only. However, the application of Birla White Textura requires a trained contractor. We, therefore, recommend that you purchase the product from our authorised retailer/stockist who would also help you get in touch with a trained skilled contractor." } ], "products_variants": [ { "title": "", "pack_size": "20 KG, 25 KG" } ], "product_area_of_application": "Interior Surfaces, Exterior Surfaces" }, { "product_title": "Textura Roller Finish", "product_url": "https://dev.birlawhite.com/products/textures/textura-roller-finish", "product_has_any_warranty": "no", "product_highlights": "*Textura Roller Finish Product Highlights*\n\n1. Smooth Glossy Finish\n2. Multiple Designs\n3. Optimal Drying Time\n4. Multicolor Freedom\n\n*Features*\n\n- Water, algae and fungi resistant\n- Cracks, flaking and weathering resistant\n- Tough and durable\n- High adhesive strength\n- Superior tensile strength\n- No curing required\n\n*Benefits*\n\n- Gives an exciting variety of surface finishes\n- Provides flexibility of use\n- Provides the best value for money\n- Binds strongly with the base plaster\n- Covers minor undulations on the wall\n- Resists dampness on the walls\n\n*Areas of Application*\n\n- Interior walls\n- Exterior walls", "product_category": "Textures", "product_intro": { "id": 30, "title": "Birla White Textura Roller/Spray Finish: For when you want style that sticks.", "description": "Textura is a white cement-based wall finish that lets you create stunning textured patterns on walls. Available in a variety of textured patterns, Textura lets you experiment with creative finishes that elevate any space.
Ideal for use on interior wall highlighters, it also performs beautifully on exterior surfaces, thanks to its long-lasting formulation. Easy to apply and budget-friendly, Textura is perfectly suited for homes, offices, malls, airports, and schools. Whatever your style, Textura makes it effortless to create walls you’ll love.
" }, "product_benefits": [ { "title": "Smooth Finish", "subtitle": "Gives walls a sleek, smooth,\nand premium sheen." }, { "title": "Multiple Designs", "subtitle": "Offers versatility with\na wide array of design\noptions." }, { "title": "Optimal Drying Time", "subtitle": "Dries efficiently, ensuring\nfaster project completion." }, { "title": "Multicolour Freedom", "subtitle": "Gives you the freedom to\npaint the texture as per your\nchoice, turning every wall into\nyour personal canvas." }, { "title": "Water, Algae and Fungi Resistant", "subtitle": "Protects walls from\nmoisture, stains, and\nbiological growth." }, { "title": "Cracks, Flaking, and Weathering Resistant", "subtitle": "Ensures long-lasting\nsurfaces with no wear\nand tear." }, { "title": "Tough and Durable", "subtitle": "Built to withstand harsh\nusage and stand the\ntest of time." }, { "title": "Superior Tensile Strength", "subtitle": "Resists strain and\nstress, preventing\ndamage." }, { "title": "No Curing Required", "subtitle": "Saves time and effort\nwith easy, hassle-free\napplication." }, { "title": "Exciting Variety of Surface Finishes", "subtitle": "Elevates interiors\nwith unique textural\neffects." }, { "title": "Provides Flexibility of Use", "subtitle": "Adapts to diverse\ndesign and surface\nrequirements." }, { "title": "Provides the Best Value for Money", "subtitle": "Delivers premium quality at affordable cost." }, { "title": "Binds Strongly with the Base Plaster", "subtitle": "Adheres seamlessly to base\nplaster for lasting strength." }, { "title": "Covers Minor Undulations on the Wall", "subtitle": "Smooths out imperfections\nfor a flawless look." }, { "title": "Resists Dampness on the Walls", "subtitle": "Keeps walls fresh,\ndry, and problem-free." } ], "product_faq": [ { "question": "What is Birla White Textura?", "answer": "Birla White Textura is a cement-based wall texture finishing product. It is used for aesthetic purposes and offers a variety of exquisite textures for your internal and external walls." }, { "question": "In what form and packaging is Birla White Textura available?", "answer": "Birla White Textura is available in white, dry and free-flowing powder form. It is available in 20 kg and 25 kg packs." }, { "question": "What are the main constituents of Birla White Textura?", "answer": "Birla White Textura consists of Birla White Cement, high quality quartz sand, polymers, speciality chemicals, biocides, and inert mineral fillers." }, { "question": "How many variants of Birla White Textura are available?", "answer": "Birla White Textura is available in two varieties:Spray/Roller Finish, which is ideal for interiors, andTrowel Finish, which is ideal for exteriors." }, { "question": "What types of designs are possible with Birla White Textura?", "answer": "Birla White Textura offers various design option such as roller medium, roller classic, spray coat, antonio, graniplast and rustik, among others. You can take a look at the different kind of designs and the finishes, for both interior wall texture and exterior wall texture, in the gallery section." }, { "question": "How is Birla White Textura Roller/Spray Finish different from any other wall texture?", "answer": "Birla White Textura is a white cement-based dry ready mix, which provides higher durability and better finish in comparison to any other acrylic wall texture material. Textura, being cement-based, has better adhesion with the base plaster. It's also more economical as compared to any other acrylic white wall texture since there's no need to apply primer." }, { "question": "Can I use silicon coating on Birla White Textura for extra protection?", "answer": "Yes, a silicon coat on top of Birla White Textura would enhance its life and retain its aesthetic beauty. However, one should consult a good silicon supplier before application." }, { "question": "What type of surface is required for application of Birla White Textura?", "answer": "Cement-based plaster that is levelled is ideal for applying Birla White Textura. Although, make sure you remove all loose particles from the surface by a wire brush or a medium sized emery stone before application." }, { "question": "What are the colour options available in Birla White Textura?", "answer": "Birla White Textura is supplied in white colour. Birla White Textura provides freedom of any desired colour can be obtained by applying a topcoat of any paint of your choice." }, { "question": "What should be the ideal thickness of a Birla White Textura Roller/Spray Finish wall?", "answer": "For normal application, 1mm to 3mm recommended as per the Roller or Spray Finishes desired." }, { "question": "Does Birla White Textura Roller/Spray finish require curing?", "answer": "No, Birla White Textura doesn't require any curing." }, { "question": "Can I mix pigments at the site to get desired colour?", "answer": "Site mixing of pigments is not recommended, as the results may be inconsistent." }, { "question": "What kind of paint is suitable as a finishing coat on Birla White Textura Roller/Spray Finish?", "answer": "All kinds of paints are suitable for application over Birla White Textura." }, { "question": "Is it necessary to hire a birla white authorised applicator for the application of Textura Roller/Spray Finish?", "answer": "For optimum results, it is strongly recommended to get the application done by an authorised birla white applicator since they know the product and the process inside out." }, { "question": "Can Birla White train my contractor and applicator?", "answer": "Yes, Birla White provides appropriate training to fresh and experienced applicators and their supporting staff, which helps them in gaining job-related skills and knowledge. This contributes to an improved performance and output." }, { "question": "Can Birla White Textura Roller/Spray Finish be purchased online via website and will they be delivered at home?", "answer": "There is no option of online payment currently. Also, we do not deliver any of our products directly as of now. They are retailed via our stockist network only. However, the application of Birla White Textura requires a trained contractor. We, therefore, recommend that you purchase the product from our authorised retailer/stockist who would also help you get in touch with a trained skilled contractor." }, { "question": "What kind of technical support does the company offer to its customers?", "answer": "Birla White has a team of trained and committed civil engineers PAN india for CASC backing (customer application support cell). These civil engineers offer on-site technical support and on-site sampling. They also train surface finishing applicators with specialized training and modern tools that enable them to build expertise and become specialist birla white applicators." } ], "products_variants": [ { "title": "", "pack_size": "20 KG, 25 KG" } ], "product_area_of_application": "Interior Surfaces, Exterior Surfaces" }, { "product_title": "GRC", "product_url": "https://dev.birlawhite.com/products/grc/grc", "product_has_any_warranty": "no", "product_highlights": "*GRC Highlights*\n\n1. Tough and Durable\n2. Non-Combustible\n3. No Health Risks\n4. Quick installation\n\n*Features*\n\n- 75% lighter than ordinary concrete\n- High adaptability\n- High durability\n- No Health Risk\n- Non-combustible\n\n*Benefits*\n\n- Resists high impact\n- Can be cut without chipping\n- Can be installed quickly\n- Is easily fixable\n- No external reinforcement required\n\n*Areas of Application*\n\n- Textured or Curved Bands\n- Ornamental and Architectural\n- Components (Arches, Brackets, Zharokhas, Partitions, Domes, etc.)\n- Decorative Roofing", "product_category": "GRC", "product_intro": { "id": 18, "title": "Design beyond limits with Birla White GRC", "description": "Lightweight yet strong, Birla White GRC makes intricate wall designs effortless. Ideal for new builds, renovations, and restorations. Whether shaping bold facades or delicate details, it brings durability, adaptability, and refinement to every project.
" }, "product_benefits": [ { "title": "Superior Bonding", "subtitle": null }, { "title": "Quick Setting Time", "subtitle": null }, { "title": "Quick Installation", "subtitle": null }, { "title": "Resists High Impact ", "subtitle": null }, { "title": "High Adaptability", "subtitle": null }, { "title": "High Durability", "subtitle": null }, { "title": "No Health Risk", "subtitle": null }, { "title": "Non-Combustible", "subtitle": null } ], "product_faq": [ { "question": "What is Birla White GRC?", "answer": "Birla White GRC is glass-fibre reinforced concrete. Its primary usage lies in the making of decorative architecture structures." }, { "question": "What kind of applications does Birla White GRC have?", "answer": "Birla White GRC has its applications in plain, textures & carved bands, ornamental elements, and decorative architecture." }, { "question": "What kind of architectural/ornamental components can be made from Birla White GRC?", "answer": "Birla White GRC can be used to make architectural/ornamental components such as arches, columns, brackets, cornices, bands, zharokhas, fins, parapets, window surrounds, partitions, and domes." }, { "question": "Can Birla White GRC be used for decorative features?", "answer": "Yes, Birla White GRC can be used for decorative features and sunscreens. Elements like sun barriers and partition walls are some of the things that GRC works well for." }, { "question": "Can Birla GRC used for roofing?", "answer": "Yes, Birla GRC can be used for roofing as well as the different elements that come under roofing. These include false ceilings, urns, furniture, lamp posts, balustrades, bollards, signs, statues and sculptures." }, { "question": "What kind of technical application does Birla White GRC have?", "answer": "Birla White GRC is a great noise barrier. The weight per unit of Birla White GRC or its surface mass provides a property of noise insulation at lower frequencies. Typical a 0.01 meter thick Birla White GRC having a surface mass of 20 kg/m2 will provide an average sound reduction of about 30 decibels. Moreover, Birla White GRC is also lightweight, which greatly reduces the load on structures such as bridges and parapets." }, { "question": "What kind of textures/colours does Birla White GRC come in?", "answer": "Birla White GRC comes with a wide range of textures and colours such as plain or sandstone, striped granite, oak finish, stonewall, and acid." }, { "question": "What kind of technical support does the company offer to its customers?", "answer": "Birla White has a team of trained and committed civil engineers PAN India for CASC backing (Customer Application Support Cell). These civil engineers offer on-site technical support and on-site sampling. They also train surface finishing applicators with specialized training and modern tools that enable them to build expertise and become specialist Birla White applicators." }, { "question": "Can Birla White GRC be purchased online via website and will they be delivered at home?", "answer": "There is no option of online payment currently. Also, we do not deliver any of our products directly as of now. They are retailed via our stockist network only. However, the application of Birla White GRC requires a trained contractor. We, therefore, recommend that you purchase the product from our authorised retailer/stockist who would also help you get in touch with a trained skilled contractor." } ], "products_variants": [ { "title": "GRC", "pack_size": null } ], "product_area_of_application": "" }, { "product_title": "TileStix Intero", "product_url": "https://dev.birlawhite.com/products/tile-adhesives-and-grouts/tilestix-intero", "product_has_any_warranty": "no", "product_highlights": "*TileStix Intero Product Highlights*\n\n1. Durable\n2. Higher Adhesion\n3. Ease Of Use\n4. Highest Open Time\n5. Standard Compliance / Specification\n\n*Features and Benefits*\n\n- Easy to use - just add water on site, ready to use.\n- Water resistant - suitable for wet areas.\n- Good adhesive bond strength & Bonds to various cement-based substrates.\n- Self-curing properties, which allows hassle-free application with minimum labor.\n- Low VOC - for healthy living.\n\n*Areas of Application*\n\n- Ceramic & other tiles with porosity >3%\n- Dry and wet areas\n- Small Format tiles", "product_category": "Tile Adhesives and Grout", "product_intro": { "id": 24, "title": "TileStix Intero: Get ready to stick your tiles down for good!", "description": "If you're looking for a reliable adhesive for high-porosity tiles like ceramics, this one's a great choice. It’s a polymer-modified, white cement-based thin-set that works wonders on horizontal surfaces. Whether you're tiling in dry or wet areas indoors, it sticks perfectly to cement-based substrates, making your tile installation a breeze!
" }, "product_benefits": [ { "title": "Easy Application", "subtitle": "Just add water—ready to use on-site." }, { "title": "Water-Resistant Performance", "subtitle": "Suitable for wet areas." }, { "title": "Durable", "subtitle": "Provides a strong and lasting bond." }, { "title": "Standard Compliance Specification", "subtitle": null }, { "title": "Ease of Use", "subtitle": "Just add water on-site, and it’s ready to use." }, { "title": "Higher Adhesion", "subtitle": "Strong adhesion with polymer power." }, { "title": "Highest Open Time", "subtitle": "Ideal for larger tiles." } ], "product_faq": [ { "question": "Why Birla White Tile Adhesives?", "answer": "Birla White uses state-of-the-art technology and German-modified polymer technology to deliver best-in-class tile adhesives. Powered by the White Cement Advantage, these adhesives provide strong bonding with the substrate and long-lasting elegance to floors and walls." }, { "question": "Is Tile Adhesive Better than cement?", "answer": "Yes, Birla White Tilestix tile adhesive is a better choice than cement for tile installation. Tile adhesives have specific properties that offer improved bonding, flexibility, and resistance to the tile installation that secures tile application. Birla White TileStix tile adhesives also ensure easy workability and provide a seamless result compared to traditional cement mortar." }, { "question": "What is TileStix Intero?", "answer": "TileStix Intero is cement based thin set adhesive which is mixed with water and used for tile installation in internal areas." }, { "question": "Where can I use this adhesive?", "answer": "You can use TileStix Intero for internal areas like residential floors to install ceramic tiles." }, { "question": "How much water is to be mixed with TileStix Intero?", "answer": "For 20 Kg bag of TileStix Intero, one needs 4.8 to 5.2 Liters of water. Mix water depending upon the consistency of mix required and ambient environmental conditions." }, { "question": "Can I use this product for other type of tiles like vitrified and glass mosaic tiles?", "answer": "For vitrified tiles or Glass mosaic tiles, one has to choose modified adhesives like TileStix Vitribind or above." }, { "question": "What is the maximum size of tile that can be installed using TileStix Intero?", "answer": "The maximum size of ceramic tile for installation with TileStix Intero (when mixed with water) is 300 mm × 300 mm. For tiles larger than this size, please consult a Birla White team member for a suitable thin-set adhesive." }, { "question": "Can I use TileStix Intero for external tile installations?", "answer": "For external tile installations, the thermal stresses are critical and would need adhesive to become accommodative to the movements arising from these stresses. Use TileStix Extero to install tiles on external surfaces." }, { "question": "Can I install Natural stones using TileStix Intero?", "answer": "When you want to install Natural stones, it is advised to use TileStix Vitribind and above or seek advice from Birla White team member." }, { "question": "What is the shelf life?", "answer": "12 months for a sealed pack when stored under cover, out of direct sunlight, in damp-proof conditions, and protected from extreme temperatures." } ], "products_variants": [ { "title": "", "pack_size": "20 KG" } ], "product_area_of_application": "Cement-Based Screeds & Mortars, Gypsum & Cement-Based Plasters/Renders, Concrete Surfaces, Bricks Masonry, Cement-Based Surface" }, { "product_title": "TileStix Intero Grip+", "product_url": "https://dev.birlawhite.com/products/tile-adhesives-and-grouts/tilestix-intero-grip-plus", "product_has_any_warranty": "no", "product_highlights": "*TileStix Intero Grip+ Product Highlights*\n\n1. Durable\n2. Higher Adhesion\n3. Ease Of Use\n4. Highest Open Time\n5. Standard Compliance / Specification\n\n*Features and Benefits*\n\n- Easy to use - just add water.\n- Water-resistant - perfect for wet areas.\n- Strong adhesive bond to various cement-based substrates.\n- Sag-resistant formula for vertical walls.\n- Low VOC - promotes healthy living.\n\n*Areas of Application*\n\n- Ceramic & other tiles With porosity <3%\n- Dry and wet areas\n- Indoors on horizontal & vertical surfaces ile-on-Tile application\n- Medium Format Tilest", "product_category": "Tile Adhesives and Grout", "product_intro": { "id": 27, "title": "Birla White TileStix Intero Grip+: Designed for surfaces that demand more.", "description": "Crafted with a polymer-modified, white cement base, Birla White TileStix Intero Grip+ offers superior adhesion for ceramic, semi-vitreous tiles, and small to medium format natural stones. Ideal for both horizontal and vertical applications up to 3 meters, it excels in indoor environments, including wet areas. Whether you're working on floors or walls, this adhesive ensures a strong, lasting bond, making it perfect for tile-on-tile installations. With Intero Grip+, you get a reliable solution for surfaces that require extra attention.
" }, "product_benefits": [ { "title": "Durable", "subtitle": "Provides a strong and lasting bond." }, { "title": "Ease of Use", "subtitle": "Just add water on-site, and it’s ready to use. " }, { "title": "Standard Compliance Specification", "subtitle": null }, { "title": "Standard Compliance Specification", "subtitle": null }, { "title": "Higher Adhesion", "subtitle": "Strong adhesion with\npolymer power." }, { "title": "Highest Open Time", "subtitle": "Ideal for larger tiles." }, { "title": "Water Resistant", "subtitle": "Perfect for wet areas." }, { "title": "Sag Resistant", "subtitle": "Special formula for vertical walls." }, { "title": "Low VOC", "subtitle": "Promotes healthy living." } ], "product_faq": [ { "question": "Why Birla White Tile Adhesives?", "answer": "Birla White uses state-of-the-art technology and German-modified polymer technology to deliver best-in-class tile adhesives. Powered by the White Cement Advantage, these adhesives provide strong bonding with the substrate and long-lasting elegance to floors and walls." }, { "question": "Is Tile Adhesive Better than Cement?", "answer": "Yes, Birla White Tilestix tile adhesive is a better choice than cement for tile installation. Tile adhesives have specific properties that offer improved bonding, flexibility, and resistance to the tile installation that secures tile application. Birla White TileStix tile adhesives also ensure easy workability and provide a seamless result compared to traditional cement mortar." }, { "question": "What is TileStix Intero Grip+?", "answer": "TileStix Intero Grip+ is cement based thin set adhesive which is mixed with water and used for tile installation in internal areas." }, { "question": "Where can I use this adhesive?", "answer": "You can use TileStix Intero Grip+ for internal areas like residential floors, walls to install ceramic tiles Semi Vitrified Tiles." }, { "question": "Can TileStix Intero Grip+ used for Tile On Tile application?", "answer": "Yes, TileStix Intero Grip+ can be used for Tile On Tile Application on Porcelain Tiles, Semi Vitrified Tiles." }, { "question": "How much water is to be mixed with TileStix Intero Grip+?", "answer": "For 20 Kg bag of TileStix Intero Grip+, one needs 4.8 to 5.2 litres of water. Mix water depending upon the consistency of mix required and ambient environmental conditions." }, { "question": "Can I use this product for other type of tiles like Vitrified and Glass mosaic tiles?", "answer": "For vitrified tiles or Glass mosaic tiles, one has to choose high polymer adhesives like TileStix Vitribind or above." }, { "question": "What is the maximum size of tile that can be installed using TileStix Intero Grip+?", "answer": "The maximum size of ceramic tile is 450mm X 450mm for installation with TileStix Intero Grip+ add water. If you are installing tiles larger than this size ask Birla White team member for a suitable thin set adhesive." }, { "question": "Can I use TileStix Intero Grip+ for external tile installations?", "answer": "For external tile installations, the thermal stresses are critical and would need adhesive to become accommodative to the movements arising from these stresses, Use TileStix Extero to install tiles on external surfaces." }, { "question": "Can I install Natural stones using TileStix Intero Grip+?", "answer": "When you want to install Natural stones It is advised to use TileStix Vitribind and above or seek advice from Birla White team member." }, { "question": "What is the shelf life?", "answer": "12 months for a sealed pack when stored under cover, out of direct sunlight, in damp-proof conditions, and protected from extreme temperatures." } ], "products_variants": [ { "title": "", "pack_size": " 20 KG" } ], "product_area_of_application": "Cement-Based Screeds & Mortars, Gypsum & Cement-Based Plasters/Renders, Concrete Surfaces, Bricks Masonry, AAC Blocks, Existing Vitrified Tiles & Ceramic Tiles, Cement-Based Surface" }, { "product_title": "TileStix Vitribind", "product_url": "https://dev.birlawhite.com/products/tile-adhesives-and-grouts/tilestix-vitribind", "product_has_any_warranty": "no", "product_highlights": "*TileStix Vitribind Product Highlights*\n\n1. Durable\n2. Higher Adhesion\n3. Ease Of Use\n4. Highest Open Time\n5. Standard Compliance / Specification\n\n*Features and Benefits*\n\n- Easy to use - just add water.\n- Highly Polymer-modified for strong adhesion to various substrates\n- Water & shock-resistant - perfect for wet areas & commercial floors\n- Sag-resistant formula for vertical walls\n- Low VOC - promotes healthy living.\n\n*Areas of Application*\n\n- Ceramic & other tiles with porosity <3%\n- Dry and wet areas\n- Indoors on horizontal & vertical surfaces\n- Tile-On-Tile application\n- Used for Vitrified tiles, Porcelain tiles and ceramic tiles purposes\n- Medium Format tiles", "product_category": "Tile Adhesives and Grout", "product_intro": { "id": 29, "title": "Birla White TileStix Vitribind: Designed for surfaces that demand more.", "description": "Crafted with a polymer-modified, white cement base, Birla White TileStix Vitribind offers superior adhesion for ceramic, semi-vitreous tiles, vitrified tiles and small to medium format natural stones. Ideal for both horizontal and vertical applications up to 3 meters, it excels in indoor environments, including wet areas. Whether you're working on floors or walls, this adhesive ensures a strong, lasting bond, making it perfect for tile-on-tile installations. With TileStix Vitribind, you get a reliable solution for surfaces that require extra attention.
" }, "product_benefits": [ { "title": "Durable", "subtitle": "Provides a strong and lasting bond." }, { "title": "Ease of Use", "subtitle": "Just add water on-site, and it’s ready to use." }, { "title": "Standard Compliance Specification", "subtitle": null }, { "title": "Standard Compliance Specification", "subtitle": null }, { "title": "Higher Adhesion", "subtitle": "Strong adhesion with polymer power." }, { "title": "Highest Open Time", "subtitle": "Ideal for larger tiles." }, { "title": "Water Resistant", "subtitle": "Perfect for wet areas." }, { "title": "Sag Resistant", "subtitle": "Special formula for vertical walls." }, { "title": "Low VOC", "subtitle": "Promotes healthy living." } ], "product_faq": [ { "question": "Why Birla White Tile Adhesives?", "answer": "Birla White uses state-of-the-art technology and German-modified polymer technology to deliver best-in-class tile adhesives. Powered by the White Cement Advantage, these adhesives provide strong bonding with the substrate and long-lasting elegance to floors and walls." }, { "question": "Is Tile Adhesive Better than cement?", "answer": "Yes, Birla White Tilestix tile adhesive is a better choice than cement for tile installation. Tile adhesives have specific properties that offer improved bonding, flexibility, and resistance to the tile installation that secures tile application. Birla White TileStix tile adhesives also ensure easy workability and provide a seamless result compared to traditional cement mortar." }, { "question": "Can TileStix Vitribind used for Tile-On-Tile application?", "answer": "Yes, TileStix Vitribind can be used for Tile-On-Tile Application on Porcelain Tiles, Semi Vitrified Tiles." }, { "question": "What is TileStix Vitribind?", "answer": "TileStix Vitribind is polymer based adhesive which is mixed with water and used for tile installation of Vitrified Tiles, Porcelain Tiles, Ceramic Tiles and Natural stones in internal floor & wall areas upto 3 Mtrs." }, { "question": "Where can I use this adhesive?", "answer": "You can use TileStix Vitribind for internal floor & wall and external floor areas like residential floors, walls to install Vitrified Tiles/Porcelain Tiles/Ceramic Tiles of sizes upto 600 mm X 600 mm or medium Format Tiles." }, { "question": "How much water is to be mixed with TileStix Vitribind?", "answer": "For 20 Kg bag of TileStix Vitribind, one needs 5.2 to 5.6 Liters of water. Mix water depending upon the consistency of mix required and ambient environmental conditions." }, { "question": "What is the maximum size of tile that can be installed using TileStix Vitribind?", "answer": "The maximum size of ceramic / vitrified tile is 600mm X 600mm for installation with TileStix Vitribind + water. If you are installing tiles larger than this size ask Birla White team member for a suitable adhesive." }, { "question": "Can I use TileStix Vitribind for external tile installations?", "answer": "For external tile installations, the thermal stresses are critical and would need adhesive to become accommodative to the movements arising from these stresses. Use TileStix Extero to install tiles on external surfaces." }, { "question": "Can I install Natural stones using TileStix Vitribind?", "answer": "When you want to install Natural stones with TileStix Vitribind and above or seek advice from Birla White team member." }, { "question": "If I want to use TileStix Vitribind for internal wall tiling, what is the maximum height up to which I can install tiles?", "answer": "The maximum height is 3 mtrs / 10 ft when you want to install tiles using TileStix Vitribind. For installation of tiles more than 3 mtrs / 10 ft height, please seek advice from Birla White team member." }, { "question": "Can I install Engineered stones/Agglomerates/Quartz using TileStix Vitribind?", "answer": "If the Engineered stones/Agglomerates/Quartz stones have to be installed on floors, you can’t use TileStix Vitribind. Contact Birla White Team member for seeking advice." }, { "question": "What is the shelf life?", "answer": "12 months for a sealed pack when stored under cover, out of direct sunlight, in damp-proof conditions, and protected from extreme temperatures." } ], "products_variants": [ { "title": "", "pack_size": "20 KG" } ], "product_area_of_application": "Cement-Based Screeds & Mortars, Gypsum & Cement-based Plasters/Renders, Concrete Surfaces, Bricks Masonry, AAC Blocks, Cement Terrazzo, Existing Vitrified Tiles & Ceramic Tiles, Existing Natural Stones, Cement-Based Surface" }, { "product_title": "TileStix Vitribind Grip+", "product_url": "https://dev.birlawhite.com/products/tile-adhesives-and-grouts/tilestix-vitribind-grip-plus", "product_has_any_warranty": "no", "product_highlights": "*TileStix Vitribind Grip+ Product Highlights*\n\n1. Durable\n2. Higher Adhesion\n3. Ease Of Use\n4. Highest Open Time\n5. Standard Compliance / Specification\n\n*Features and Benefits*\n\n- Easy to use - just add water.\n- Highly Polymer-modified for strong adhesion to various substrates\n- Water & shock-resistant - perfect for wet areas & commercial floors\n- Sag-resistant formula for vertical walls\n- Heat-resistant – ideal for high temperature areas like Jacuzzi and saunas\n- Low VOC - promotes healthy living.\n\n*Areas of Application*\n\n- Ceramic & other tiles with porosity <3%\n- Dry and wet areas\n- Indoors on horizontal & vertical surfaces\n- Tile-On-Tile application\n- Used for Vitrified tiles, Porcelain tiles and ceramic tiles", "product_category": "Tile Adhesives and Grout", "product_intro": { "id": 28, "title": "Birla White TileStix Vitribind Grip+: The ultimate bond for tough surfaces.", "description": "Engineered with a polymer-modified white cement base, Vitribind Grip+ delivers exceptional adhesion for ceramic, semi-vitreous tiles, vitrified tiles and small to medium-sized natural stones. Designed for versatility, it performs effortlessly on both horizontal and vertical surfaces up to 3 meters making it ideal for tile-on-tile applications in interiors, including wet areas. Whether it’s floors or walls, Vitribind Grip+ ensures a firm hold where precision and strength matter most. Trust it for surfaces that demand enhanced bonding performance.
" }, "product_benefits": [ { "title": "Durable", "subtitle": "Provides a strong and lasting bond." }, { "title": "Ease of Use", "subtitle": "Just add water on-site, and it’s ready to use. " }, { "title": "Standard Compliance Specification", "subtitle": null }, { "title": "Standard Compliance Specification", "subtitle": null }, { "title": "Higher Adhesion", "subtitle": "Strong adhesion with\npolymer power." }, { "title": "Highest Open Time", "subtitle": "Ideal for larger tiles." }, { "title": "Water Resistant", "subtitle": "Perfect for wet areas." }, { "title": "Sag Resistant", "subtitle": "Special formula for vertical walls." }, { "title": "Low VOC", "subtitle": "Promotes healthy living." } ], "product_faq": [ { "question": "Why Birla White Tile Adhesives?", "answer": "Birla White uses state-of-the-art technology and German-modified polymer technology to deliver best-in-class tile adhesives. Powered by the White Cement Advantage, these adhesives provide strong bonding with the substrate and long-lasting elegance to floors and walls." }, { "question": "Is Tile Adhesive Better than cement?", "answer": "Yes, Birla White Tilestix tile adhesive is a better choice than cement for tile installation. Tile adhesives have specific properties that offer improved bonding, flexibility, and resistance to the tile installation that secures tile application. Birla White TileStix tile adhesives also ensure easy workability and provide a seamless result compared to traditional cement mortar." }, { "question": "What is VitriBind Grip+?", "answer": "VitriBind Grip+ is polymer based adhesive which is mixed with water and used for tile installation in internal floor & wall areas and external floor areas." }, { "question": "Where can I use this adhesive?", "answer": "You can use VitriBind Grip+ for internal floor & wall also suggested for external floor areas like residential floors, walls to install Ceramic/Vitrified Tiles of sizes upto 600 mm X 600 mm or medium format tiles" }, { "question": "Can I use TileStix Vitribind Grip+ for swimming pool areas?", "answer": "Yes, you can use Tile Stix Vitribind Grip+ for interior swimming pool areas or submerged or water flowing areas. For exterior usage, it is advised to use TileStix Extero." }, { "question": "How much water is to be mixed with VitriBind Grip+?", "answer": "For 20 Kg bag of VitriBind Grip+, one needs 5.6 to 6 Liters of water. Mix water depending upon the consistency of mix required and ambient environmental conditions." }, { "question": "What is the maximum size of tile that can be installed using VitriBind Grip+?", "answer": "The maximum size of ceramic/vitrified tile is 600mm X 600mm for installation with VitriBind Grip+ + water." }, { "question": "Can I install Natural stones using VitriBind Grip+?", "answer": "Yes, TileStix Vitribind and above variants can be used to fix Natural stones. It is white cement based adhesive and hence does not stain light coloured stones." }, { "question": "If I want to use VitriBind Grip+ for internal wall tiling, what is the maximum height up to which I can install tiles?", "answer": "The maximum height is 10 ft or 3 mtrs when you want to install tiles using VitriBind Grip+." }, { "question": "Can I install Engineered stones / Agglomerates / Quartz using VitriBind Grip+?", "answer": "If the Engineered stones/Agglomerates/Quartz stones have to be installed on floors, you can use VitriBind Grip+." }, { "question": "What is the shelf life?", "answer": "12 months for a sealed pack when stored under cover, out of direct sunlight, in damp-proof conditions, and protected from extreme temperatures." } ], "products_variants": [ { "title": "", "pack_size": "20 KG" } ], "product_area_of_application": "Existing Vitrified Tiles & Ceramic Tiles, Gypsum & Cement-Based Plasters/Renders, Concrete Surfaces, Bricks Masonry, AAC Blocks, Cement Terrazzo, Cement-Based Screeds & Mortars, Existing Natural Stones, Cement-Based Surface" }, { "product_title": "TileStix Extero", "product_url": "https://dev.birlawhite.com/products/tile-adhesives-and-grouts/tilestix-extero", "product_has_any_warranty": "no", "product_highlights": "*TileStix Extero Product Highlights*\n\n1. Durable\n2. Higher Adhesion\n3. Ease of Use\n4. Highest Open Time\n5. Standard Compliance/Specification\n\n*Features and Benefits*\n\n- Easy to use -just add water on site.\n- Highly polymer-modified for strong adhesion to various substrates, tiles, and stones.\n- Long open time - perfect for large formats and external conditions.\n- Water and shock resistant - great for wet areas and commercial floors.\n- Sag-resistant formula for vertical walls.\n- Heat-aging resistant - ideal for high-temperature areas like Jacuzzis and saunas.\n- Low VOC - promotes healthy living.\n\n*Areas of Application*\n\n- Ceramic & other tiles with porosity <3%\n- Dry and wet areas\n- Indoors & outdoors on horizontal & vertical surfaces\n- Tile-on-Tile application\n- Used for natural stones, Vitrified tiles , Porcelain tiles of all formats", "product_category": "Tile Adhesives and Grout", "product_intro": { "id": 26, "title": "Birla White TileStix Extero: Because tough environments deserve tough adhesives.", "description": "Birla White TileStix Extero is a white cement-based adhesive that's tough, flexible and polymer-enriched. It's built to handle everything from ceramic and vitrified tiles to glass mosaics and natural stone. Whether you're working on walls or floors, inside or out, wet zones or dry areas, it holds firm and finishes clean. It's also perfect for tile-on-tile jobs and built to handle the pressure in high-traffic commercial spaces. With Extero, you don't just stick tiles, you stick with quality for good!
" }, "product_benefits": [ { "title": "Durable", "subtitle": "Provides a strong and lasting bond." }, { "title": "Highest Flexibility", "subtitle": "Just add water on-site, and it's ready to use." }, { "title": "Standard Compliance Specification", "subtitle": null }, { "title": "Standard Compliance Specification", "subtitle": null }, { "title": "Higher Adhesion", "subtitle": "Strong adhesion with polymer power." }, { "title": "Highest Open Time", "subtitle": "Ideal for larger tiles." }, { "title": "Water Resistant", "subtitle": "Perfect for wet areas." }, { "title": "Sag Resistant", "subtitle": "Special formula for vertical walls." }, { "title": "Low VOC", "subtitle": "Promotes healthy living." } ], "product_faq": [ { "question": "Why Birla White Tile Adhesives?", "answer": "Birla White uses state-of-the-art technology and German-modified polymer technology to deliver best-in-class tile adhesives. Powered by the White Cement Advantage, these adhesives provide strong bonding with the substrate and long-lasting elegance to floors and walls." }, { "question": "Is Tile Adhesive Better than Cement?", "answer": "Yes, Birla White Tilestix tile adhesive is a better choice than cement for tile installation. Tile adhesives have specific properties that offer improved bonding, flexibility, and resistance to the tile installation that secures tile application.Birla White TileStix tile adhesives also ensure easy workability and provide a seamless result compared to traditional cement mortar." }, { "question": "What is TileStix Extero Multipurpose adhesive?", "answer": "TileStix Extero is high polymers and cement based thin set adhesive which is mixed with water and used for tile / stone installation in internal and external areas." }, { "question": "Where can I use this adhesive?", "answer": "You can use TileStix Extero for internal and external areas like residential floors, walls to install ceramic / vitrified/ glass mosaic tiles. It can also be used in Submerged areas like swimming pools." }, { "question": "How much water is to be mixed with TileStix Extero?", "answer": "For 20 Kg bag of TileStix Extero, one needs 6 to 6.4 Liters of water. Mix water depending upon the consistency of mix required and ambient environmental conditions." }, { "question": "What is the maximum size of tile that can be installed using TileStix Extero?", "answer": "The maximum size of tile is 1200mm X 1200mm for installation with TileStix Extero + water." }, { "question": "Can I use TileStix Extero for external tile installations?", "answer": "Yes. For external tile installations, the thermal stresses are critical and would need adhesive to become accommodative to the movements arising from these stresses. TileStix Extero has the ability to accommodate such movements." }, { "question": "Can I install Natural stones using TileStix Extero?", "answer": "Yes, TileStix Extero can be used to fix natural stones. It is white cement based adhesive and hence does not stain light coloured stones." }, { "question": "If I want to use TileStix Extero for internal / external wall tiling, what is the maximum height up to which I can install tiles?", "answer": "The maximum height is 50 ft when you want to install tiles using TileStix Extero." }, { "question": "Can I install Engineered stones / Agglomerates / Quartz using TileStix Extero?", "answer": "If the engineered stones / Agglomerates / Quartz stones have to be installed on floors, you may use TileStix Extero." }, { "question": "My design of external wall does not provide for spacing between tiles. Can I proceed using TileStix Extero?", "answer": "No. It is mandatory to have spacing between the tiles when installed on external façade or floors. The thermal movements are very high and spacers are must to accommodate such movements." }, { "question": "What is the shelf life?", "answer": "12 months for a sealed pack when stored under cover, out of direct sunlight, in damp-proof conditions, and protected from extreme temperatures." } ], "products_variants": [ { "title": "", "pack_size": "20 KG" } ], "product_area_of_application": "Cement-Based Screeds & Mortars, Gypsum & Cement-Based Plasters/Renders, Concrete Surfaces, Bricks Masonry, AAC Blocks, Cement Terrazo, Existing Vitrified Tiles & Ceramic Tiles, Existing Natural Stones, Cement-Based Surface" }, { "product_title": "TileLynk Tile Grout", "product_url": "https://dev.birlawhite.com/products/tile-adhesives-and-grouts/tilelynk-tile-grout", "product_has_any_warranty": "no", "product_highlights": "*TileLynk Tile Grout Product Highlights*\n\n1. HIGHEST WATER RESISTANCE\n2. DURABLE AND FLEXIBLE\n3. TILE JOINTS 1-6 MM GAP\n4. STANDARD COMPLIANCE / SPECIFICATION\n\n*Features and Benefits*\n\n- Ready to use; just mix with water on site.\n- Suitable for both indoor and outdoor applications.\n- Effective for grout widths up to 6 mm.\n- Provides non-shrink, water, and IJV-resistant results.\n\n*Areas of Application*\n\n- Ceramic & other tiles for the joints 3-6 mm gap\n- Indoor & Outdoor use on horizontal & vertical surfaces\n- Dry or wet areas", "product_category": "Tile Adhesives and Grout", "product_intro": { "id": 25, "title": "TileLynk: Finish so smooth, your tiles will thank you for it!", "description": "Birla White TileLynk is a high-quality, polymer-modified, high-performance grout that offers exceptional water resistance and efflorescence-resistant properties. It is designed for grouting glazed tiles, mosaics, vitrified and fully vitrified tiles, ceramic tiles, industrial tiles, granites, marbles, and other natural stones. Birla White TileLynk offers higher strength, water resistance, and stain resistance compared to regular cement grout.
" }, "product_benefits": [ { "title": "Water Resistant", "subtitle": "Excellent water resistance." }, { "title": "Highly Durable", "subtitle": "Durable and flexible." }, { "title": "Tile Joints", "subtitle": "Suitable for 1-6 mm gaps." }, { "title": "Standard Compliance Specification", "subtitle": null }, { "title": "Ready to Use", "subtitle": "Simply mix with water on-site. " }, { "title": "Versatile Application", "subtitle": "Suitable for both indoor\nand outdoor use." }, { "title": "Grout Widths", "subtitle": "Suitable for both indoor\nand outdoor use." } ], "product_faq": [ { "question": "What is TileLynk grout?", "answer": "TileLynk is cement based joint filling material for tile/stone joints, used in internal & external floor and wall areas." }, { "question": "Why is it called a TileLynk, un-sanded grout?", "answer": "It is called un-sanded as it is advised to be used to fill narrow joints up to 6mm width." }, { "question": "What is the pack size of TileLynk grout?", "answer": "TileLynk is available in 1 Kg pouch." }, { "question": "Where can I use this grout?", "answer": "You can use TileLynk grout for internal and external areas like residential, commercial, industrial floors and walls to install in the joints of ceramic/vitrified/glass mosaic tiles and engineered marble/quartz stones, natural stones etc." }, { "question": "What is application process of TileLynk grout?", "answer": "Please refer the TileLynk Product brochure for detailed application procedure." }, { "question": "What are the precautions to be taken while applying TileLynk grout?", "answer": "The following precautions are very important and critical while application of TileLynk grout:Don’t mix with dirty water. Always use clean potable water for to mix with the powder.Do not mix the grout in dirty pails, buckets. Always use clean pail to get the best results.If the temperature is too low (Below 12 Degrees Centigrade), use heaters to increase the temperature while installing grout. If the temperature is too high (more than 35 Degrees Centigrade), use cold water or work during the evening/night/early morning to get best results.Don’t use putty blades for application of grout: Putty blades are metallic blades which will leave scratches on the tile surface. ALWAYS USE RUBBER FLOATS so that the tile doesn’t get scratched.Don’t allow any other works like plumbing, electrical fittings, plastering, tiling or painting to be done in the grouting area while applying the grout. If there is dust in the air, it settles down on the grouted joint which will be difficult to remove. Don’t allow any traffic other than people who are working with grout.Start initial cleaning with a white sponge in about 30 – 45 minutes time from the time of filling up of joints. Final cleaning must be carried out after 24 hours from the time of first cleaning.Always use potable quality clean water for first and final cleaning of the grout joints" }, { "question": "When can I allow foot traffic and heavy traffic on floor joints filled with TileLynk grout?", "answer": "Foot traffic is allowed after 24 hours from the final cleaning of the grout. Heavy traffic is allowed only after 7 days from the day of final cleaning of grout joints." }, { "question": "What is the minimum size and maximum size of joint that can be filled using TileLynk grout?", "answer": "The minimum width of joint should be 1mm and maximum size (width) of joint should be 6mm for installation with TileLynk grout." }, { "question": "What are the advantages of TileLynk grout?", "answer": "The advantage is it is stain resistant, flexible and easy to apply besides being very economical. Besides this, it does not crack, powder or disintegrate with time. It can be safely used on external facades, un-covered terraces, interior walls and floors." }, { "question": "What is the shelf life?", "answer": "12 months for a sealed pack when stored under cover, out of direct sunlight, in damp-proof conditions, and protected from extreme temperatures." } ], "products_variants": [ { "title": "", "pack_size": "1 KG" } ], "product_area_of_application": "Interior Wall Tiles, Ceramic Wall Tiles , Floor Tiles" }, { "product_title": "Seep Guard Crack End", "product_url": "https://dev.birlawhite.com/products/waterproofing-solutions/seep-guard-crack-end", "product_has_any_warranty": "no", "product_highlights": "*Seep Guard Crack End Product Highlights*\n\n1. Smooth Finish\n2. Superior Adhesion\n3. Water Resistance\n\n*Features and Benefits*\n\n- Polymer modified formulation for enhanced crack bridging\n- Ready to use powder requiring only onsite water addition.\n- Water based stainers can be added to the powder.\n- Provides a smooth finish during repainting.\n- Efficient and long-lasting crack sealing of non-structural cracks.\n\n* Applications*\n\n- Fills cracks upto 5 mm.\n- Levels uneven walls and ceilings before painting.\n- Gives a smooth finish on brick and plastered surface.", "product_category": "Waterproofing Solutions", "product_intro": { "id": 2, "title": "Seep Guard Crack End: Say goodbye to cracks on your walls!", "description": "Troubled by the cracks on your walls? Birla White Seep Guard Crack End is a high-performance, polymer-modified, white cement-based crack filler designed to seal non-structural cracks with superior bonding and water resistance. Whether you’re waterproofing or repainting, Crack End gives you a smooth, ready-to-paint surface, that improves finish quality and longevity.
" }, "product_benefits": [ { "title": "Fills Crack up to 5 mm", "subtitle": "Efficient and long-lasting crack sealing of non-structural cracks." }, { "title": "Smooth Finish", "subtitle": "Protects your building surface from leakage and seepage damages." }, { "title": "Easily Tintable", "subtitle": "For seamless repairs that blend right in." }, { "title": "Ready to Use", "subtitle": "Ready-to-use powder just add water on site." } ], "product_faq": [ { "question": "Can Crack End be used on both interior and exterior surfaces?", "answer": "Yes, Crack End is designed to work effectively on both interior and exterior walls, providing a durable and water-resistant finish." }, { "question": "Is Crack End waterproof?", "answer": "Yes, once applied and cured properly, Crack End creates a water-resistant barrier that helps prevent seepage through cracks." }, { "question": "What types of cracks can Crack End fix?", "answer": "Crack End is ideal for non-structural surface cracks up to 5 mm wide on interior and exterior walls. For structural or deeper cracks, we recommend consulting a civil work expert before application." }, { "question": "Does Crack End shrink or crack again after drying?", "answer": "No, Crack End has an anti-shrink formula that resists cracking after drying, ensuring the repaired area remains intact." }, { "question": "Can I paint over the area after using Crack End?", "answer": "Yes, after the product has dried completely (usually within 6–8 hours), you can apply paint or a waterproof coating over the surface." }, { "question": "How much area can one pack of Crack End cover?", "answer": "Coverage depends on the width and depth of the cracks. On average, a 1 kg pack covers approximately 60-65 running feet of cracks (at 5 mm width and depth)." }, { "question": "What pack sizes is Crack End available in?", "answer": "Seep Guard Crack End is available in convenient packs of 1kg and 5kg." } ], "products_variants": [ { "title": "", "pack_size": "1 KG, 5 KG" } ], "product_area_of_application": "Vertical Walls, Terrace" }, { "product_title": "TileStix Extero Grip+", "product_url": "https://dev.birlawhite.com/products/tile-adhesives-and-grouts/tilestix-extero-grip-plus", "product_has_any_warranty": "no", "product_highlights": "*TileStix Extero Grip+*\n\n1. Durable.\n2. Higher Adhesion.\n3. Highest Flexibility.\n4. Highest Open Time.\n5. Standard Compliance / Specification.\n\n\n*Features and Benefits*\n\n-Highly Polymer modified – excellent bond strength at different conditions.\n- Extended open time - suitable for large format & external condition.\n- Sag-resistant formula for hassle-free application on vertical walls.\n- Water & shock resistant - suitable for wet areas & commercial floor too.\n- Sustains heat ageing – Ideal for external & high temperature applications.\n- Highly deformable adhesive - sustains substrate vibration.\n- Low VOC - for healthy living\n\n* Applications*\n\n- Ceramic & other tiles with porosity <3%.\n- Dry and wet areas.\n- Indoors and Outdoors on horizontal & vertical surfaces.\n- Tile-On-Tile application.\n- Used for natural stones, Vitrified tiles, Porcelain tiles of all formats.", "product_category": "Tile Adhesives and Grout", "product_intro": { "id": 3, "title": "TileStix Extero Grip+: The strong bond for your large tiles!", "description": "TileStix Extero Grip+ is a high polymer-modified, highly flexible adhesive with enhanced properties, including slip resistance, extended open time, and excellent bond strength. It is ideal for fixing large format tiles, natural stones, and slim tiles on both vertical and horizontal surfaces for indoor and outdoor applications. It’s especially effective for use in external conditions and on substrates subject to deformations or vibrations.
" }, "product_benefits": [ { "title": "Durable", "subtitle": "Provides a strong and\nlasting bond." }, { "title": "Highest Flexibility", "subtitle": "Ensuring tiles withstand\nsubstrate movement and\nextreme temperatures." }, { "title": "Standard Compliance Specification", "subtitle": null }, { "title": "Standard Compliance Specification", "subtitle": null }, { "title": "Higher Adhesion", "subtitle": "Strong adhesion with\npolymer power." }, { "title": "Highest Open Time", "subtitle": "Ideal for larger tiles." }, { "title": "Water Resistant", "subtitle": "Perfect for wet areas." }, { "title": "Sag Resistant", "subtitle": "Special formula for\nvertical walls." }, { "title": "Low VOC", "subtitle": "Promotes healthy living." } ], "product_faq": [ { "question": "Why Birla White Tile Adhesives?", "answer": "Birla White uses state-of-the-art technology and German-modified polymer technology to deliver best-in-class tile adhesives. Powered by the White Cement Advantage, these adhesives provide strong bonding with the substrate and long-lasting elegance to floors and walls." }, { "question": "Is Tile Adhesive Better than Cement?", "answer": "Yes, Birla White Tilestix tile adhesive is a better choice than cement for tile installation. Tile adhesives have specific properties that offer improved bonding, flexibility, and resistance to the tile installation that secures tile application. Birla White TileStix tile adhesives also ensure easy workability and provide a seamless result compared to traditional cement mortar." }, { "question": "Why is TileStix Extero Grip+ Multipurpose adhesive?", "answer": "TileStix Extero Grip+ is high polymers and cement based thin set adhesive which is mixed with water and used for tile/stone installation in internal and external areas. It can be used for tile-on-tile applications as well." }, { "question": "Where can I use this adhesive?", "answer": "You can use TileStix Extero Grip+ for internal and external areas like residential floors, walls to install ceramic/vitrified/glass mosaic tiles at any height. It can also be used in submerged areas like swimming pools. TileStix Extero Grip+ can be used in areas with high vibrations like escalators, lifts." }, { "question": "How much water is to be mixed with TileStix Extero Grip+?", "answer": "For 20 Kg bag of TileStix Extero Grip+, one needs 6 to 6.4 Liters of water. Mix water depending upon the consistency of mix required and ambient environmental conditions." }, { "question": "What is the maximum size of tile that can be installed using TileStix Extero Grip+?", "answer": "The maximum size of tile is 2400mm X 1800mm for installation with TileStix Extero Grip +." }, { "question": "Can I use TileStix Extero Grip+ for external tile installations?", "answer": "Yes. For external tile installations, the thermal stresses are critical and would need adhesive to become accommodative to the movements arising from these stresses. TileStix Extero Grip+ has the ability to accommodate such movements." }, { "question": "Can I install Natural stones using TileStix Extero Grip+?", "answer": "Yes, TileStix Extero Grip+ can be used to fix Natural stones. It is white cement based adhesive and hence does not stain light coloured stones." }, { "question": "If I want to use TileStix Extero Grip+ for internal/external wall tiling, what is the maximum height up to which I can install tiles?", "answer": "You can install tiles at any height using TileStix Extero Grip+." }, { "question": "Can I install Engineered stones/Agglomerates/Quartz using TileStix Extero Grip+?", "answer": "If the Engineered stones/Agglomerates/Quartz stones have to be installed on floors, you may use TileStix Extero Grip+." }, { "question": "My design of external wall does not provide for spacing between tiles. Can I proceed using TileStix Extero Grip+?", "answer": "No. It is mandatory to have spacing between the tiles when installed on external façade or floors. The thermal movements are very high and spacers are must to accommodate such movements." }, { "question": "What is the shelf life?", "answer": "12 months for a sealed pack when stored under cover, out of direct sunlight, in damp-proof conditions, and protected from extreme temperatures." } ], "products_variants": [ { "title": "", "pack_size": "20 KG" } ], "product_area_of_application": "Cement-Based Screeds & Mortars, Gypsum & Cement-Based Plasters/Renders, Concrete Surfaces, Bricks Masonry, AAC Blocks, Cement Terrazo, Existing Vitrified Tiles & Ceramic Tiles, Existing Natural Stones, Cement-Based Surface" }, { "product_title": "TileStix Curvefit", "product_url": "https://dev.birlawhite.com/products/tile-adhesives-and-grouts/tilestix-curvefit", "product_has_any_warranty": "no", "product_highlights": "*TileStix Curvefit*\n\n1. Durable\n2. Higher Adhesion\n3. Highest Flexibility\n4. Highest Open Time\n5. Standard Compliance / Specification\n\n\n*Features and Benefits*\n\n-Highly Polymer modified – excellent bond strength at different conditions.\n- Extended open time - suitable for large format & external condition.\n- Sag-resistant formula for hassle-free application on vertical walls.\n- Water & shock resistant - suitable for wet areas & commercial floor too.\n- Good resistance against crack propagation.\n- Sustains heat ageing – Ideal for external & high temperature applications.\n- Highly deformable adhesive - sustains substrate vibration.\n- Low VOC - for healthy living\n\n* Applications*\n\n- Ceramic & other tiles with porosity <3%.\n- Dry and wet areas.\n- Indoors and Outdoors on horizontal & vertical surfaces.\n- Tile-On-Tile application.\n- Used for natural stones, Vitrified tiles, Porcelain tiles of all formats.", "product_category": "Tile Adhesives and Grout", "product_intro": { "id": 4, "title": "TileStix Curvefit: Give your big tiles some big love!", "description": "Birla White TileStix Curvefit is a versatile, highly polymer-modified, and extremely deformable adhesive perfect for installing very large format tiles on most substrates to accommodate movement. It offers excellent handling properties with strong sag and slump resistance and can be applied up to a 15 mm bed thickness.
" }, "product_benefits": [ { "title": "Durable", "subtitle": "Provides a strong and lasting bond." }, { "title": "Highest Flexibility", "subtitle": "Ensuring tiles withstand\nsubstrate movement and\nextreme temperatures." }, { "title": "Standard Compliance Specification", "subtitle": null }, { "title": "Standard Compliance Specification", "subtitle": null }, { "title": "Higher Adhesion", "subtitle": "Strong adhesion with\npolymer power." }, { "title": "Highest Open Time", "subtitle": "Ideal for larger tiles." }, { "title": "Water Resistant", "subtitle": "Perfect for wet areas." }, { "title": "Sag Resistant", "subtitle": "Special formula for vertical walls." }, { "title": "Low VOC", "subtitle": "Promotes healthy living." } ], "product_faq": [ { "question": "Why Birla White Tile Adhesives?", "answer": "Birla White uses state-of-the-art technology and German-modified polymer technology to deliver best-in-class tile adhesives. Powered by the White Cement Advantage, these adhesives provide strong bonding with the substrate and long-lasting elegance to floors and walls." }, { "question": "Is Tile Adhesive Better than Cement?", "answer": "Yes, Birla White Tilestix tile adhesive is a better choice than cement for tile installation. Tile adhesives have specific properties that offer improved bonding, flexibility, and resistance to the tile installation that secures tile application. Birla White TileStix tile adhesives also ensure easy workability and provide a seamless result compared to traditional cement mortar." }, { "question": "Why is TileStix Curvefit Multipurpose adhesive?", "answer": "TileStix Curvefit is a high-polymer, cement-based adhesive for tile and stone installation. It is suitable for both internal and external applications at any height. Works effectively for Tile-on-Tile installations as well. Offers strong bonding, highest flexibility, and lasting durability." }, { "question": "Where can I use this adhesive?", "answer": "TileStix Curvefit is a high-performance adhesive for ceramic, vitrified, and glass mosaic tiles. Suitable for internal, external, and submerged areas like swimming pools. Can be used on walls and floors, even at heights, in residential or commercial spaces. Ideal for vibration-prone zones like escalators and lifts due to its strong flexibility." }, { "question": "How much water is to be mixed with TileStix Curvefit?", "answer": "For 20 Kg bag of TileStix Curvefit, one needs 6 to 6.4 Liters of water. Mix water depending upon the consistency of mix required and ambient environmental conditions." }, { "question": "What is the maximum size of tile that can be installed using TileStix Curvefit?", "answer": "The maximum size of tile is 2400mm X 1800mm for installation with TileStix Curvefit." }, { "question": "Can I use TileStix Curvefit for external tile installations?", "answer": "Yes. For external tile installations, the thermal stresses are critical and would need adhesive to become accommodative to the movements arising from these stresses. TileStix Curvefit has the ability to accommodate such movements due to its high flexibility." }, { "question": "Can I install Natural stones using TileStix Curvefit?", "answer": "Yes, TileStix Curvefit can be used to fix natural stones. It is white cement based adhesive and hence does not stain light coloured stones." }, { "question": "If I want to use TileStix Curvefit for internal / external wall tiling, what is the maximum height up to which I can install tiles?", "answer": "You can install tiles at any height using TileStix Curvefit." }, { "question": "Can I install Engineered stones / Agglomerates / Quartz using TileStix Curvefit?", "answer": "If the engineered stones / Agglomerates / Quartz stones have to be installed on floors, you may use TileStix Curvefit." }, { "question": "My design of external wall does not provide for spacing between tiles. Can I proceed using TileStix Curvefit?", "answer": "No. It is mandatory to have spacing between the tiles when installed on external façade or floors. The thermal movements are very high and spacers are must to accommodate such movements." }, { "question": "What is the shelf life?", "answer": "12 months for a sealed pack when stored under cover, out of direct sunlight, in damp-proof conditions, and protected from extreme temperatures." } ], "products_variants": [ { "title": "", "pack_size": "20 KG" } ], "product_area_of_application": "Cement Based Screeds & Mortars, Gypsum & Cement-Based Plasters/Renders, Concrete Surfaces, Bricks Masonry, AAC Blocks, Cement Terrazo, Existing Vitrified Tiles & Ceramic Tiles, Existing Natural Stones, Cement-Based Surface" } ]